The Financial Performance Of Tesla Motors Inc.

Tesla Motors Inc. (Tesla) was founded in 2003 by a group of engineers in Silicon Valley. Tesla has been in the business of designing and manufacturing fully electric vehicles (EVs). The company’s name came from Nikola Tesla, who influenced the design of the powertrain for their first vehicle. Tesla’s CEO is Elon Musk, he had a few goals for his company. First, was to build a sportscar. The next goal was to use that money to design and sell a more affordable car. And then use that money to design an even more affordable mass-market car. Finally in 2008, Tesla released their first electric vehicle, the convertible sportscar called the Roadster, which is now no longer available to buy. In order to raise funds for more research and development, Tesla had their initial public offering of shares in 2010 at $19 per share, under the ticker symbol TSLA. Today, Tesla stock goes for approximately $232(Market Watch, 2016). In 2012, Tesla released the Model S, which was the world’s first premium electric sedan. To date, Tesla has sold and delivered approximately 50,580 vehicles, most of which are the Model S. In 2016, Tesla has announced that they will release a new vehicle, called the Model X, which will be an electric crossover utility vehicle. In addition to vehicle sales, Tesla also develops batteries for their cars, and is in the process of building a gigafactory which is expected to produce more lithium ion batteries than all of the other manufacturers of these

Two parameters define Tesla’s industry competitive environment: what Tesla is today and what Tesla hopes to become in the near future. Today Tesla delivers an EV in the high-end luxury market ($70k+), but plans to deliver an affordable ($35K) small sized sedan in the next few years (Kaufman, 2015). The differences between Tesla’s current and future plans affect the threats and opportunities for potential entrants, industry competitors, and buyers in the near term and long term.

Tesla Motors, Inc. is an American company that was founded in 2003. The driving idea behind the venture was proving electric vehicles could be a viable substitute of the gasoline powered cars without sacrificing comfort, performance or luxury. Apart from the core function of designing and producing electric cars, Tesla also provides advance electric vehicle powertrain components and know-how to other automakers, which are looking into venturing in the EV (electric vehicles) market, such as Daimler, Toyota and others. The company’s headquarters are located in Palo Alto, California. Due to their specific business and marketing model, namely, no middle-man and little-to-no mass scale

Tesla’s gross margin has remained steadily above 20% for the past three years, which is in line with other high end automobile manufacturers such as Mercedes Benz ("Daimler Gross Profit Margin (Quarterly) (DDAIF)," n.d.). This shows that Tesla’s pricing model accurately considers costs relating to production and sets prices at an appropriate level for it products.

Tesla Motors is located primarily out of Palo Alto, California. Its main priority is to push the transition from gasoline cars to electric cars in the immediate future. Their vision states, “Create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.” In order to take on such a daunting task, Tesla is faced with the creation of an improved car that is affordable and can run solely on electric capabilities. But to begin, Tesla realized that they couldn’t begin with an inexpensive electric car because it would have been too expensive to manufacture. So Tesla began working with an expensive sports car: the Roadster. The idea behind this decision from upper management was that profits from the Roadster would pay for a less expensive car. Once the Roadster was created, about 2,500 models were sold in 2012 and 4,900 in 2013, allowing the car to be the top-selling plug-in electric car in North America. The Model S, the next cheaper version of the electric car, won the 2013 “Motor Trend Car of the Year”, the “World Green Car”, “Car of the Year”, and Time Magazine Best 25 Inventions of the Year 2012 award. With these achievements, Tesla Motors has promised to design and sell high-performance vehicles with highly efficient electric motors with no compromises. Tesla

The paper provides a summary of Tesla Motors, the company outlined. Explaining the relationship between cost-volume-profit analysis is discussed as well as how the company is using this tool to maximize production and profit.

content,” (Tesla Motors). According to the company website that’s more than most American vehicles as the Ford F-150 and Chevy Silverado pickup trucks. This shows that investors should look at Tesla Motors as more than a traditional auto company.

The car business, including manufacturing, distribution and service, is one of the largest industries in the United States. Ford, General Motors, and Chrysler make up 49% of this market and are known as the “Big Three”. Since WWII, no U.S. company, including the Big Three, has been successful in mass-producing a vehicle in the car industry. Perhaps with Tesla’s Blue Ocean Strategy, their innovative way of designing, developing and marketing the electric vehicle, most likely will continue to be successful in this market.

Tesla Motor Inc., better known as Tesla, is an American automotive and energy storage company that specializes in luxurious, yet sporty, electric automobiles. Tesla is traded in the NASDAQ Stock Market, its trade symbol is “TSLA”. The closing market price for Tesla’s stock today, January 12, 2016, was $209.97. According to the NASDAQ website, the price/earning ratio for Tesla Motor Inc. in 2014 was -216.51, however, they are projected to significantly improve their ration in 2016. The company does not currently pay dividends, but Tesla’s website does state that the company intends on paying dividends at some point in the future. Tesla has 130,951,319 outstanding common stock as of January 2016.

Tesla Motors target their vehicles towards the upper middle class, where not everyone would be able to afford. Tesla is currently the only manufacturer of a zero emission sports car. While the threat of substitutes within the electric car industry Tesla faces is currently low, but due to the price premium of the product causes Tesla to face other substitutes such as gas vehicles, hybrids, mass transportation, and hydrogen vehicles. As Tesla only targets the upper middle class, environmental conservatives and those who are looking for a high end luxury car, most consumers who are price conscious would most likely choose the alternatives because of Tesla’s high price on their electric cars. Tesla faces substitute competitions from General Motors, Toyota, BMW, and Daimler AG, Nissan and Honda as some of these companies are also starting to build their own electric cars to get into the electric car business, which will increase the number of substitutes in this industry. With each every coming year more manufacturers are beginning to go towards building their own electric motor technology to enter the electric car market.

As a new investor and with the current state of the United States economy, my investment objectives will be centered around a significant level of capital appreciation, as well as marketability, liquidity, and a substantial level of safety. As a college student, I will be looking to analyze and invest in stocks that I will be able to hold for many years and that also provide growth. I will reinvest dividends that I earn back into my portfolio to purchase additional securities that will add to the growth and diversification of my portfolio. Day- to- day fluctuations in price will not affect my opinion of any specific securities, but if a stock shows constant decline over a long period of time, I will be forced to

We design, develop, manufacture and sell high-performance fully electric vehicles and advanced electric vehicle powertrain components. We have established our own network of sales and service centers and Supercharger stations globally thus creating a unique business model in the automobile industry. We

Tesla Motors Incorporated, an American company that designs, produces, and sells electric vehicles and their electric components, has become one of the fastest growing car companies in recent history. The company’s main goal was to start creating electric vehicles that were accessible and affordable to the public. Founded in 2003 and taking off successfully by 2009, Tesla Motors started selling the first mass-produced vehicle to use lithium-ion battery cells and hold a range of greater than 200 miles on just one charge. Along with building their own electric vehicle models, Tesla also builds electric powertrain components for vehicles from other automakers including cars such as the Toyota RAV4 electric vehicle. Tesla has begun to maximize

The literature reviewed for this assignment comes from information resources ranging from academic journals, internal reports, financial statements, and Tesla’s Form 10-K 2016. The information ranges in date from 2015 – 2017.

This study discusses Toyota, General Motors’ (GM), and Tesla Motor’s competitive strategies. These three companies are top leaders in the automotive industry, and this paper focuses on what their current strategies are and how they develop and manage their opportunities. The paper will also address what can impact these three companies, how they protect their company from competitors, and some recommendations for each companies.