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External Analysis Of Apple Inc.

Satisfactory Essays

External analysis of Apple Inc.
Apple Inc. is a United States based technology giant. It is one of the largest companies in the world in terms of market capitalization and sells its products worldwide under various brand names. Just like most companies, Apple operates inside an environment that it cannot control, known as the external business environment.
Political factors
Like most companies, Apple is subject to influence by the political realm of a country. Being a multinational company also increases the impact of political factors on Apple. For instance, in order to effectively operate in markets outside the United States, the company has to adapt to the respective country’s political philosophy (Usman, Mohammd &Shabbir, 2015). Failure to do so will result to the creation of an organization that is incompatible with the external environment. In such a case attaining success is quite difficult. Apple has faced a lot of political challenges that underscore the fact that it is an entity affected by a lot of political factors. For instance, a Russian lawmaker publicly proclaimed that Tim Cook, Apple’s CEO, should be banned from the country because he openly admitted that he is a member of the gay community. This incident underscores some of the political events that affect the company’s operations in the United States and in Russia.
Laws that are made in the political realm are usually mandatory and companies are required to follow them in order to avoid litigation. This

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