FACEBOOK case study Essay

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Course Facebook ACCOUNTING Copyright 2014 by McGraw-Hill Education. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without prior written permission of the publisher. This McGraw-Hill Create text may include materials submitted to McGraw-Hill for publication by the instructor of this course. The instructor is solely responsible for the editorial content of such materials. Instructors retain copyright of these additional materials. ISBN-10: 1308388098 ISBN-13: 9781308388090 Contents Facebook …show more content…

This case is developed for the purpose of class discussion. It is not intended to be used for any kind of endorsement, source of data, or depiction of efficient or inefficient management. All opinions expressed, and all errors and omissions, are entirely the authors. The authors thank Andrea Meyer for her editorial assistance and invaluable case writing guidance. © by Rothaermel and Taylor, 2015. 2 Facebook Final PDF to printer Facebook (in 2013): Will Wall Street Hit the “Like” Button? fee; traditional banner and skyscraper advertisements. But the method could not be a drastic diversion to the user. As Sandberg considered Zuckerberg’s question, she knew that no matter what, it would always be a hard sell to him. At the same time, Facebook’s investors were growing more restless as they monitored the young company’s share price. A Brief History of Facebook While attending Harvard University in the fall of 2003, Mark Zuckerberg and some of his college buddies created an on-campus website called Facemash, which was similar to Hot or Not—a social media site that prompted users to submit photographs that were judged by other users as either “hot” or “not.” Zuckerberg’s Facemash site placed pictures of two female students next to each other and asked fellow students to choose the more attractive person. To collect student images, Zuckerberg and his friends hacked into Harvard’s computer network and copied files from campus

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