Online retail market in India:
Recent changes in the Retail environment in India have pave way for major changes in the infrastructure, technology, regulation, shift in demographic patterns and changes in consumer preferences Broadbridge and Srivastava (2008). The main reasons for the transformation of retail market in India are factors such as rising disposable income, socio-economic growth, urbanization, demographic transitions, increasing middle income group and high demand. Broadbridge and Srivastava (2008). The online shopping category which is most popular in India is online travel industry followed by online retailing (IMRB, 2007). This study will aim to explain if this still holds true or there have been changes. Listed below are
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Young population is more internet savy. Gupta, N., Handa, M., & Gupta, B. (2008). Studies conducted on young population of India (aged between 18-25yrs) revealed that very less young adults shop online and usually buy low cost items. They do not trust online shopping and feel the need to touch and feel the product before purchasing. Gupta, N., Handa, M., & Gupta, B. (2008). This research will attempt to identify how this trend has changed and to what extent. According to the research on Indian women, age is inversely related to online shopping, which
Online shopping has emerged in India as a new trend of shopping now a days and is quickly absorbed in our routine life . Due to wide spread internet access by shoppers and e - commerce widely usage by traders, online shopping is rapidly growing in recent years. Students have been the majority online shoppers so this study finds out the attitude of students towards online shopping. This paper attempted to find out the impact of factors like easy payment, wide variety of products, educational qualification on online shopping . The study was undertaken among the students of Ludhiana. The results of the study is that educational qualification of the respondents and factors influencing online shopping are independent.
From Tier-1 to Tier-2 cities, the Indian e-commerce industry has broken a number of stereotypes about how India shops and what India shops for. The number of Internet users in India grows by a staggering 32 percent annually and this growth rate is bound to increase exponentially as the reach of smartphones is predicted to aid the penetration of internet in every nook and corner
The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.
The analysis showed that 49.8% of those surveyed were women and 50% were male. The group under age 24 made up a little less than two thirds of the total. Those over 24 accounted for the rest. Respondents who had used the Internet for five years or more represented 79% of the study. The results clearly showed that online shopping motivations, information searches, and attitude all had a significant affect on online purchases.
India’s retail market is expected to nearly double to US$ 1 trillion by 2020 from US$ 600 billion in 2015, driven by income growth, urbanization and attitudinal shifts. While the overall retail market is expected to grow at 12 per cent per annum, modern trade would expand twice as fast at 20 per cent per annum and traditional trade at 10 per cent.
The way of shopping is changed with the advancement of the technology. According to a study ‘if any e-commerce company focuses on the demographic characteristics of the shopper, it is concluded that the higher the level of income, occupation and education of the head of the family then the perception towards online shopping is more favourable. If consumer is inclined towards technology, then his attitude towards online or non-store shopping is increased. Online shopping has widened the segmentation and target audience. Earlier the young educated men were the main users of online shopping but this perception is changing with time. For example, in United States of America the women user internet was very few but till 2001 the population of women were increased and it was around 52% of the online
The vast and diverse nature of the Indian consumer provides ample variety of needs for retail stores to address. Mom & pop stores, departmental stores, e-commerce platforms, all target different needs of a variety of customers. With consumers becoming more and more comfortable with
Many studies have attempted to study the characteristics of online users and shoppers around the globe. As per studies done by Technowledge Asia in 1999 and 2000, cybershoppers in some Asian regions were observed to be primarily males, in the age range of 26 to 35 years and better educated. This is not altogether different from that found by Donthu and Garcia (1999) who concluded that online shoppers in USA were “mainly males with above-average education, income, and occupation”.
Indian Retail industry is going through a favourable era, offering the opportunity to grow faster, expand business and strengthen the competition. In the field of retailing, organized sector is growing and unorganized is competing with which is traditionally followed. Indian retail industry is growing in a good momentum. Increasing competition makes it difficult for any company to gain competitive advantage over the competitors. Retailing is a low margin, high volume, commodity business where profitability gets strained as competition intensifies A broad consumer base and an ever increasing population have given the necessary push to the Indian retail industry to grow prodigiously. The changing lifestyle and rising disposable incomes are
The retail industry India is so pivotal that it accounts up to 14% of the country’s national gross domestic product and provides jobs for nearly 10% of the entire country and is expected to rise at prompt rates. Before the rapid rate in India’s population there were plenty of competition within the Indian retail sector, but not between major licensed retail corporations but amongst small mom and pop stores, mobile carts and pavement vendors which are known as the unorganized retail sector, which in earlier yeas accounted for nearly 98% of the country’s retail market. With India’s population 1billion plan and the GDP growth estimate at 7.5% in upcoming years all sorts of different opportunity for all mass merchants and food retailers to expand their businesses locally and nationally were up for grasp. It was apparent the Indian retail sector was on its way to becoming worth billions of dollars, so the country saw many different companies beginning to funnel into the retail sector with hopes of taking advantage of all the positive changes in the region. As more and more business began entering the market the more competition presented itself.
There are people at different ages shop every day, either online or in a store. People shop not only for living essentials, but also for their needs in the society. Teens, too, shop for their reputation and shop whenever they can. Drew Desilver, a senior writer at the Pew Research Center, stated that almost eighty percent of American teens shop online, but almost eighty percent of the American teens prefer to shop in stores (Desilver). There are many reasons why teenagers shop online even though they prefer to shop in stores, but it is mainly due to the advance of technology in advertisements, time saving, and teens’ purchasing power.
(a)That the work presented for assessment in this Report is my own, that it has not previously been presented for another assessment and that my debts (for words, data, arguments and ideas) have been appropriately acknowledged
The Indian retail industry is divided into organized and unorganized sectors. Organised retailing refers to trading activities undertaken by licensed retailers, that is, those who are registered for sales tax, income tax, etc. Unorganised retailing, on the other hand, refers to the traditional formats of low-cost retailing, for example, the local kirna shops, owner manned general stores, paan/beedi shops, convenience stores, hand cart and pavement vendors, etc. The emergence of organized retailing in India has more to do with the increasing purchasing power of buyers, specially post liberalization, increase in product variety, and the increasing economics of scale, with the aid of modern supply and distribution management solutions. The current retailing revolution has been provided impetus from multiple sources. These revolutionaries include: (1) Conventional stores upgrading themselves to modern retailing (2) Companies in competitive
In this context, it is not surprising that credit cards and online shopping was not easily adopted in the easy market. People were sceptical of a plastic as money and trusting their information over the unknown internet. Moreover, shopping is also an intensely personal experience in this culture. The experience is an important part of the process. This is slowly changing. However, the change in the online grocery shopping sector is not as fast. People are still hesitant about getting their food through the internet.
This is to certify that the Report entitled “Attitude of Indian Consumers towards Online Shopping” has been made for the partial fulfillment of the Marketing course by Bandeep Kaur, student of MBA Marketing, under my guidance.