Fiji Water Case Study Essay

Introduction FIJI Water LLC is a U.S. based company, that market its famous brand in more than a dozen countries out of its bottling plant located in the Fiji Islands. The product concept was developed in the early nineties by David Gilmour, the Canadian-born owner and founder of Fiji’s renowned Wakaya Island Resort.1 As of 2008, FIJI Water marketed its bottled mineral water in about a dozen countries in North America, Asia, Europe and the Middle East. It was marketed as FIJI Natural Mineral Water in Europe…

2016 Fiji Water & Corporate Social Responsibility Green Makeover or “GreenWashing?” Introduction: Fiji Water developed a simple product that has come to be a symbol of high class and support for the environment. Bottled water is a luxury product which the Fiji company claims is made with “sustainable practices.” When one takes a closer look at the company and its product though, it is hard to come to the conclusion that they are indeed ahead of the curve on sustainability. Bottled water is surrounded…

Fiji Water is everywhere in pop culture, celebrities drink it such as the Obamas and are used in hotels and by chefs. It placed everywhere for everyone to see, to make people want to buy this water more and more. But we have seen through Lenzer 's article and perspective that there are certain aspects of the company, their practices, and involvement in the Fiji Islands that are were never made known to public or just false claims and statements. Fiji Water implies with their statements that they…

of our global economy, these corporations are generally only concerned with one thing…the bottom line. That is, maximizing profit, regardless of the social or environmental costs.” —David Suzuki Bottling of freshwater from a rare resource in the Fiji Islands, and harvesting of cocoa beans via child slave labor in West Africa, are both ethically questionable. Business practices from both commodities have little regard on damages inflicted during their production. Ethical issues, similarities, and…

visit is the Fiji Islands Fiji is located in the southwest Pacific, south of the Equator. It is an archipelago that consists of 322 islands, 106 of them are inhabited and the rest are natural reserves. Viti Levu is the main Island and it consists of two main cities: Suva and Nadi. Suva, Suva is Fiji’s capital and Nadi is home of the international airport. Viti Levu is home to most of the Fijian population. The second largest island is Vanua Levu and the third largest is Taveuni. Fiji has two seasons…

Introduction FIJI Water (FIJI) is a brand of bottled water that is derived from an aquifer in the Nakauvadra Mountains in Fiji. FIJI was created for international distribution in 1995, under the corporate name of Natural Waters of Viti Ltd. It was marketed to appeal to health-conscious and image oriented consumers by touting the water’s silica-rich property that has been attributed to anti-aging and immunity boosting. FIJI Water has captured a large share in the bottled water industry in the niche…

Fiji Bottle Water Brian Ford Principles of Marketing Kristin Brocklesby April 13, 2008 Fiji Bottle Water This paper will incorporate my opinion of why customers buy Fiji Bottled Water. I will utilize the three levels of product including the core benefit, actual product and augmented product. Lastly, I will give my suggestions on which brand development strategies make the most sense for Fiji. The Core Benefit When customers purchase Fiji water, they are buying more than just bottled…

Purpose of Mineral Water In the past, mineral waters were used or consumed at places such as spas, baths, or wells. The name spa was used for a place where the water was consumed and washed in. The word bath was used for a place where the water was used primarily bathing, therapeutics, or recreation. While the wod well was used for a place where the water was to be consumed or dranked. Ingredients in Smart Water Smart water contains three ingredients. These ingredients are calcium chloride, magnesium…

QUESTIONS: FIJI WATER AND CORPORATE SOCIAL RESPONSIBILITY 1. What is ethical and socially responsible marketing and why should marketers be concerned about CSR and sustainability? It is a marketing philosophy that states a company should take into consideration what is in the best interest of society in the present and long term. It involves the customer at all times, how the consumer will benefit and focuses on full satisfaction of the customer not selling of the product. Socially responsible…

WATER, WATER EVERYWHERE Prepared for Prepared by Water makes up almost 70 (seventy) percent of the human body and without it, it has been said that the body cannot be sustained and would therefore perish. Every nutrition class or article that I have ever read, has always touted water as the “elixir of life”. In my humble opinion that makes water a basic necessity for the sustainment of life and the access to free water a basic right for all people. However, if the water was on pre-owned property…