Fiji Water Case Study Essay

S w 909A08 FIJI WATER AND CORPORATE SOCIAL RESPONSIBILITY — GREEN MAKEOVER OR “GREENWASHING”?1 James McMaster and Jan Nowak wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage

One of the slogans that Fiji water has used for their product is that “every drop is green” but what does that really mean? People often get caught up by the idea of being green but do not stop to think about what makes Fiji water or any water for that matter green. In the year 2009 Fiji water faced a lawsuit from a Southern California woman in a class action complaint that alleges Case Study #1 3 the company’s claim of having a carbon-negative

2016 Fiji Water & Corporate Social Responsibility Green Makeover or “GreenWashing?” Introduction: Fiji Water developed a simple product that has come to be a symbol of high class and support for the environment. Bottled water is a luxury product which the Fiji company claims is made with “sustainable practices.” When one takes a closer look at the company and its product though, it is hard to come to the conclusion that they are indeed ahead of the curve on sustainability. Bottled water is surrounded

Introduction FIJI Water LLC is a U.S. based company, that market its famous brand in more than a dozen countries out of its bottling plant located in the Fiji Islands. The product concept was developed in the early nineties by David Gilmour, the Canadian-born owner and founder of Fiji’s renowned Wakaya Island Resort.1 As of 2008, FIJI Water marketed its bottled mineral water in about a dozen countries in North America, Asia, Europe and the Middle East. It was marketed as FIJI Natural Mineral Water in Europe

The case provides a compelling illustration of how CSR challenges may jeopardize the sustainability of a clever marketing strategy. STAKEHOLDERS AND THEIR INTEREST Key Stakeholders: Parties: Interest: The Company Fiji Water LLC, Natural Waters (Subsidiary) Profit, Environment and the Society. Governments Fiji, US, UK, Australian, Mexican Increased revenue to government and improved social welfare for her

March 1, 2011 Introduction Relations between the Fijian government and FIJI Water have been tense since early 2008 when the new military government seemed to suddenly notice the huge exporter (accounting for 20% of Fiji’s total exports) (Dornan). Though there are a variety of disputes, I will focus on two in particular 1) The Fijian government’s belief that FIJI Water is engaging in transfer pricing. 2) The Fijian government’s repeated efforts to tax the company

rare resource in the Fiji Islands, and harvesting of cocoa beans via child slave labor in West Africa, are both ethically questionable. Business practices from both commodities have little regard on damages inflicted during their production. Ethical issues, similarities, and differences with both commodities will be contrasted, a presentation of socially responsible

3. Gender Analysis of Typhoid in Fiji 3.1 Gender Analysis in Fiji Due to the diverse population in Fiji, social, economic, legal, employment, educational aspects are different in both urban areas and rural areas. Population living in rural areas was less like to access to the same quality of education, health service and justice comparing with urban areas. However, Fiji government has already on the tract of equality improvement. (Asian Development Bank, 2014) Education. In terms of MDGs 4 and 5

drinking water.” This may not seem serious, but it is Water quality is sometimes unseen, it is a serious issue yet often ignored by many. Most people are convinced that bottle water is the best solution therefore no one really questions the quality of tap water. As a result, tap water is rarely investigated, and this leads to a detrimental issues. A three-year study was conducted, for the testing of water quality, as a result the report has found more than 200 unregulated chemicals in the tap water of

INTRODUCTION Fiji is categorized as one of the five Pacific Island countries (PICs) with the others being Papua New Guinea, the Solomon Islands, Tonga and Vanuatu. After attaining her independence, Fiji concentrated on her agricultural sector, specifically, sugar cane production and exportation. At the same time, the successive governments adopted an import substitution policy but later on, after the IMF intervention, she pursued an export led economic growth policy (Gani & Prasad, 2007). She started