Fitbit Inc Business Analysis - Unsw Mark1012

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Product/Service Environment Fitbit Fitness Tracking Introduction Fitbit Inc. is an American company based in San Francisco, California. It was founded by James Park and Eric Friedman. According to the company’s website, their mission is to inspire people to live healthier and active lives. Their well-known products carry the same name as the company which produce a range of exercise and activity trackers. The products, that are worn on the user's wrists or clothing, collects and measures data including the quality and pattern of sleep, the intensity of exercises, and other personal metrics. The fitbit range has proven its significance through the growing demand for a healthier lifestyle and a product that…show more content…
With the development of mapping systems and new technology Garmin has been the go to for travellers, military personnel and adventure professionals around the globe. In 2003, they released their first ‘smartwatch’, being one of the pioneers in the industry with unparalleled accuracy due to their history with leading GPS advancements. Jawbone: Jawbone markets themselves as the ‘world leader in consumer technology and wearable devices, building hardware products and software platforms powered by data science’. They were founded in 1999 with the purpose of developing noise-cancelling technologies and soon released a range of portable listening devices. As the market moved, as did they, producing a range of fitness trackers named the UP, UP2 and most recently the UP3. Noted by many as producing some of the best fitness trackers on the market. Jawbone UP2 - “Best overall fitness tracker” - Wareable, 15 December 2015. Moov: Moov, a new start-up company, creates some of the most diverse sports tracking bands on the market. Although the products lack some of the sophistication and technology of the other products on the market; this was the first brand to develop a band specifically for ‘sports coaching’ and development in running, cycling, swimming and boxing. With the inclusion of an accelerometer, gyroscope and magnetometer the band

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