Fitbit Inc Business Analysis - Unsw Mark1012

Fitbit, Inc. is a private start-up company specializing in consumer electronics related to the health and fitness industry. The company is headquartered in San Francisco, California and was founded in 2007. The Co-founders and managers are James Park and Eric Friedman. Fitbit, Inc. manufactures and markets products which track people’s fitness activities, routines, nutrition and sleep. The founders believe that Fitbit products will help transform people’s lives with these wearable devices that can help people monitor and be inspired to increase their daily routines. According to Fitbit.com, “Eric and James embarked on a journey to create a wearable product that would change the way we move and

Old is new again, hopefully not tie tied shirts and flared jeans, the Fitbit One is a 21st century update on the basic and time proven method on how to lose weight and improve your health and fitness.

Fitbit is a great wearable device that helps people maintain their health, and it works great as a fitness tracker. “Perhaps you have an autoimmune disease and have been required by your doctor to increase your level of fitness for health reasons. Thankfully, Fitbit is here to help you stay fit and help you with exercise” (5). Before Fitbit, you had to put big wires on your wrist and then exercise to be able to monitor your heart rate or to know how many calories you burnt during the day or work out. But now the monitoring occurs with a small wearable wrist device.

They have begun to also utilize the fitness tracker fitbit into their wellness program. The fitbit program can help with tracking employee’s fitness in real time. This is a great tool to have to motivate people to get in shape. This is a great way to use new technology and also help people connect with other people who have the same type of goals.

The objective of this paper is to introduce an extensive review of the Fitbit product evolution and marketing strategy as it relates to consumer demand and gained revenue. The Fitbit Tracker, released in December 2009, was the first of many Fitbit products. The latest models include the Fitbit Blaze, Fitbit Aria smart scale, Fitbit Alta, Fitbit Surge, Fitbit Charge, and the Fitbit Flex. The Fitbit is a wireless enabled wearable fitness tracking device with an intuitive user interface. The Fitbit competes with other brand models such

This research proposal explores scholarly journals, internet articles, and my personal thoughts and ideas on the smartwatch, fitness band, and wearable market segment. I am proposing to obtain research on whether or not the Microsoft Band among other smart wrist wearables are currently and, if so, will continue to be desirable technological advancements in the market.

Since the wearable market is not fully matured and new, this is not an end for Fitbit. It should continuously innovate its product features since Apple recent innovation is directly centered on fitness and it is capable enough to challenge Fitbit. Irrespective advanced analytics, will Fitbit be able to provide a full user experience is still a

The purpose of this essay is to investigate the validity and function of the Apple Watch’s fitness features. This will be determined in two ways. Firstly, the ability of the Apple Watch’s to promote a healthy lifestyle will be reviewed. Secondly, its ability to accurately measure and quantify this lifestyle will be analyzed.

Consumers are becoming health conscious and Fitbit’s is certainly in the right direction to help them with the wellness progress. However, given the fact Apple products crushed many companies and its iWatch is a key competitor for Fitbit Inc. when it comes to wearable products. Garmin also comes with GPS technology that certainly adds more values to its wearables.

Fitbit is an American company that produces activity trackers, wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed and other personal metrics.

At the heart of every Fitbit is an accelerometer that measures a plethora of factors while exercising and even sleeping, depending on the device. They also all contain some form of a vibration motor that acts as an alert mechanism. All bands come in two sizes: small and large to cater to the variety of wrist sizes people have. Fitbit wristbands are composed of a synthetic polymer substance that is soft enough to rub against skin without harming it, yet strong enough to endure a fair amount of force and strain without breaking. Certain premium Fitbits have sections that are made with surgical-grade stainless steel. Fitbit product has been around for a number of years, but the market is just now warming up to the idea of fitness tracking devices. Consumers care more now than ever before about being healthy and that has led to huge spikes in earnings for Fitbit.

According to Free SWOT Analysis, Fitbit is a San Francisco established wearable device corporation who leads the way in connected health/fitness marketplace in 2007 asserting their device’s assistance individuals become more energetic, increase exercise, sleep improved, and control their weight. They have sold over 20.8 million devices as of March 31, 2015 and held a 68% share of the United States market by dollars in 2014, bragging users including the President of the United States. (Free SWOT Analysis, 2015)

Fresh of the IPO diving block, Fitbit Inc. shares have since soared, more than doubling in price at its peak. The company pioneers an industry of wearable technology, being one of the first to develop and manufacture wearable, fitness trackers. Their products allow users to monitor basic health statistics, such as calories burned and distance walked. Their products also track some unique metrics, such as active minutes and stairs climbed. Fitbit also manufactures the Fitbit Surge, a more complex fitness tracker, but with added abilities comparable to smartwatches. Furthermore, Fitbit offers a premium, subscription based service that allows users to enhance their experience with more insight and analysis on the data collected by the trackers.

FitBit is a wireless health and sleep tracker. The company’s goal is to provide a unique product, rich features at a highly competitive price. Target segmentation includes athletes, students, professionals and other groups in Australia. The product will be distributed to most of the electronic specialty stores and online. The tiny device will help people taking advantage of their

Product line options. Fitbit products are continuously evolving as they are finding new ways to offer what consumers desire from an individual product. By continuously adding new products with additional features, Fitbit is expanding their market demand from those who desire this product to track activity during specified periods, such as