Food Advertising And Childhood Obesity

Some children’s families do not have the finances to purchase healthy foods, so they buy what they can afford which is fast food and junk. Markets have lowered their prices for the unhealthy food making it easier for consumers to buy and harder to resist when it fits in the budget. Also, television has become a big part of the youth’s extra-curricular activities. Children don’t spend most of their time outside playing anymore, now they watch TV for more than seven hours. A recent literature review by Kaiser Family Foundation highlighted a number of studies that suggested that advertising influenced dietary and other food choices in children (M. Dehghan, N. Akhtar-Danesh and A. Merchant). While watching TV for hours on end, they will see advertising for fast food restaurants and junk food. Unhealthy foods are advertised on TV to target children and adolescents. TV viewing is a contributing factor to childhood obesity because it may take away from the time children spend in physical activities. Watching TV leads to increase calorie intake through snacking and eating meals in front of the TV. Plus influence children to make unhealthy food choices through exposure to food advertisements that are unhealthy.

An increase in childhood obesity is bad because it can be harmful to one’s health and it can lead to immediate and long-term effects on health. Overweight and obesity are the results of high amount of calorie intake in a human body than it is supposed to burn as energy. Considering the intake of calories by teenagers in this generation, a person should not be shocked by the statistics on obesity today. Obesity in childhood is also increasing because children between ages eight and 18 spend most of their time watching television, surfing the internet, texting, playing x-box or play station instead of participating in outdoor activities that include going on a walk, playing sports, and working out to stay fit and healthy. According to the researchers, students must sleep eight hours each day to stay

Twenty five percent of children in the US are overweight and a shocking eleven percent of them are obese (Dehghan, Akhtar-Danesh and Merchant). Child hood obesity is a forerunner to one of the United States greatest public health crisis. The growth of technology has had a major impact on childhood obesity. Obesity is a widespread epidemic and is getting incredibly worse as technology increases. The use of technology relates directly with childhood obesity because it has been proven that technology has made children live more sedentary lifestyles versus active lifestyles. Also, television commercials influence children to increase their food intake as well as advertise foods extremely high in sugar and fat. Childhood obesity is mainly caused because of personal lifestyle choices and environmental factors, such as where the child is living. (Dehghan, Akhtar-Danesh and Merchant).

There is a wide spread speculation that television viewing is one of the most easily modifiable causes of obesity among children. America children spend more time watching television and videotapes and video games than doing anything else except for sleeping. Two primary mechanisms by which television viewing contributes to obesity have been suggested, reduced energy expenditure from displacement of physical activity and increased dietary energy in take, either during viewing or as a result of food advertising.

Additionally, the connection found between childhood obesity and the marketing of the food industry in the American Psychological Association’s article The Impact of Food Advertising on Childhood Obesity is intriguing because it has been found that the advertisement of fast food may affect childhood obesity. The marketing of food industries has an impact on childhood obesity because fast food

A decrease in physical activity due to the countless hours of television they are watching, as well as an interference with normal sleep patterns. Unhealthy eating habits can be learned from children television programs or advertising for unhealthy foods. “Each year kids see more than 10,000 food ads on TV alone, almost all for items like soft drinks, fast foods and sugared cereals” (Are You Responsible for Your Own Weight?). Although the connection between food marketing and childhood obesity has yet to be fully established, the federal government can take steps to help improve the media to promote healthier lifestyles for children to

It was found that at each hour of TV watched by a 5-year-old child their chances of obesity would rise by 7%. Whilst studying 8000 children who had watched 8 or more hours per week, all age 3 it was found that by the time all those children were aged 7, every single one of them were at higher risk than average of obesity. (Pediatrics, 2011). Television on its own shows from 4400 to 7600 fast food commercials a day. Those statistics don’t include what is shown in magazine, billboards and so on. The number of health promoting adverts shown is 165 a day its no wonder today’s children are at higher risk. Speaking of which, the number of children under 5 effected worldwide by obesity found in 2013 was an astonishing 42 million. Its predicted that by 2025 this number will rise to a huge 70 million. (Bupa,2016) The media has fooled people the way never use overweight or unhealthy looking people In adverts, how often do we see obese people on our televisions? Especially when we are trying to be sold something. More often than not in movies fat people are portrayed as unattractive and unpopular and the laughing stock. Society seems to find it difficult to sympathise with obesity as a disease as many see it as self-inflicted issue. (Teaching tolerance, 2016). ) it was found that by 2006, obesity was responsible for 10 percent of media

Television is the center of most people 's lives and when you are extremely young it usually is your whole life. Picture this you are at the grocery store and you child asks for a specific cereal nonstop, why is this? It is because they probably saw a commercial that appealed to them causing them to ask for that product. Now this can be truly harmful because obesity is the number one cause of death today and you just bought your child that cereal not looking at the nutrition label on the back. Or maybe you did and just didn’t understand what you were truly reading, because these companies are not just fooling children but many parents as well. Among children obesity is sadly common and is killing today’s youth in America, commercials such McDonalds, Trix cereal, Sunny D, and Coca cola are targeting to young children causing this epidemic. These ads on the television are killing children by promoting unhealthy products and are in control of what a child wants to eat for breakfast lunch, and dinner. This is why Ads for food should have equal air time, for every unhealthy commercial getting air time their needs to be a healthy one airing too.

We don’t want children to watch certain shows or movies that won’t be appropriate for them so we tend to divert their attention to movies or shows that would be more suitable to their age. Edmunds and Dennison’s (2008) study suggested that there are certain contents really choses their targets. They have mentioned that shows and advertisements easily targeted children. “Marketing to youth appears to be successful. Most data suggest that children’s food preference, short term consumption, and usual dietary intakes are influenced by television advertising” (Edmunds and Dennison 2008). I think that television shows of today and certain products that they demonstration can easily divert the attention of the child and it would force them to crave that product. In a study conducted by Zimmerman and Bell (2010), they viewed a time-use diary data to compare and contrast the association of childhood obesity and television. They conducted their study to children ages 0-13 years of age. They also collected data based on the BMI scores of the children and if the number of hours they were watching commercials or advertisements to the actual show that they were watching. Based on the results that they’ve gathered they’ve concluded that by simply watching television it doesn’t really contribute to childhood obesity but by watching television advertisements on the other hand, it had a different impact on children and the way

Searching and applying on a computer for a first job opens doors to a whole new world of possibilities. The process is painful, but eventually a McDonald’s hired me with the help from a friend. After a shift, I returned home exhausted from the constant flow of orders. So, I often wondered why many families decided to eat dinner at McDonald’s, even though the food lacks proper nutrition. My curiosity led to my research question, how does fast food advertisements affect children? In order to write the investigative report, I thoroughly researched my question using my school’s databases. I discovered that many researchers studied the effects of fast food and advertisements on children because fast food restaurants target children. My research

Americans have always had the mentality that bigger is better. Bigger cars, bigger houses, and bigger salaries are just a few ways that Americans supersize their lives. But, there is one other thing that has been growing in American households: their weight. Portion sizes are out of control, video games always beat a playground, and everything is motorized. This is the way that American children are growing up, and out. But in a society that is so obsessed with looking good and thus, thin, how are these children getting so large? Advertisements. The news has been attacking advertisements aimed at children, and rightfully so, they are showing unhealthy lifestyles and eating habits in a socially acceptable way. Children watch cartoons.

When it comes to advertising on the television makes children obsessed with wanting to eat fast food on a daily basis. According to the text, “product preferences affect children's product purchase requests and these requests influence parents' purchasing decisions”. This shows that by showing advertisements, the children are amused by how advertisements are, so the parents get convinced to buy their kids that fast food. Another example from the text is, “it’s not just that TV watching encourages youngsters to be less physically active, but it also exposes them to food advertisements that contribute to develop poor eating

There are some specific and real problems that advertising can cause upon children (William A. Ramsey). Fast-food restaurant advertising it’s influencing our children to be obese. Childhood obesity around the world is causing worries, especially detrimental as its effect carries on into parenthood. The ratio of children 's who are overweight has approximately tripled in the same period, reaching fourteen percent (Center for disease control

About a third of children in the U.S. are considered overweight or obese, and researchers believe television advertising is a significant contributing factor (4). Exposure to television advertising is basically universal and the ads present foods as desirable and attractive. Children have been shown to be far more receptive to television advertising messages than classroom lessons (3). It leaves a harder lasting impression on them because the food products are presented in a cool, fun way that attracts children. Most of the time, children would pick foods that they may not even like, simply because they think it’s the cool thing to eat and once a kid gets his mind set on what they want, it is very hard to steer them away from wanting it. Television ads for foods geared toward children are usually fun, and bright with animations and lots of cool characters that the children can relate to. This directly influences the child’s food preference and unfortunately most of these ads are for processed, unhealthy food products like cereals, snacks, fast food, and soft drinks. In the U.S., there are few restrictions on food ads, but that's not the case in the U.K., where junk food can't be marketed on children's television (4).

Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their