Ford Mustang Research Papers

The Ford Motor Company is an automotive manufacturer that was started in the late 1900’s. Many people have run the Ford Motor Company but the founder Henry Ford, he was unlike any other. Henry Ford’s imagination was unlike any other and his brain could come up with some of the greatest things. Until the day Mr. Ford died he created and succeeded in the automotive world and never failed to give to America.

Imagine how life would be if our society did not have cars. Today, our society is dependent on cars for our daily routines. From transporting our food, clothes, and technology to just going to the store across the street, cars are a very important part of our society. In the 19th century, only the wealthy and upper middle class had access to automobiles, and they only used cars for fancy transportation and to show off their money. This was due to the extreme prices of cars in the 19th century. With these high prices not many people could afford them, especially not the working class. Henry Ford revolutionized the automotive industry in the

Ford has increased their advertising to new drivers or parents of new drivers explaining why their new models are some of the best cars available for new drivers to use.

Ford has improved overall quality and enhanced their brand reputation/recognition. In a 2011 Consumer Reports Survey, Ford scored 144 points, taking 2nd to Toyota with 147 points, which analysts call a “dead heat” score. The survey was based on “safety, quality, value, performance, design/style, technology/innovation, and environmentally friendly/green” (Associated Press 2011). Ford is on the right track and is gaining customer loyalty while increasing market share, which is a winning economic equation.

Mustang had a sleek design that everybody liked. It was two doors, big tire, and stripes running down the hood. As stated by the book muscle cars, “the main selling point what was under the hood it was the magnificent styling that caught America’s attention and made mustang one of the most successful first year cars ever with more than 100,000 sold.” When released it only cost 2300 dollars.

Ford motor company offers a wealth of variety to the automotive consumer. As they start their second century of business, they are now in a position to appeal to the widest range of potential customers. Each of their automotive brands has a unique personality

The Vette had a small block Chevy V8 up front driving the rear wheels, it went up to an outstanding 205 hp. The 1960’s Corvettes were awesome, mostly because it was all american muscle. The corvettes were very popular cars back in the 60’s, everyone loved it. The 1960 Corvette was the best car in the 60’s. It is a 250-350 HP car and is full of american muscle.

Ford has a very strong brand name and offers wide range of cars like automobiles, commercial vehicles, luxury vehicles etc. they also target different set of customers.

For Harley-Davidson%u2122 enthusiasts, there is an F-150 Harley-Davidson%u2122 edition. It features distinctive interior and exterior accents and unique Harley-Davidson badging. For serious off-roaders, Ford introduced the 2010 Ford F-150 SVT Raptor, featuring Fox Racing Shox, an extra-wide track and an available high-powered 6.2L two-valve overhead-cam V8.

Marketers of the F-150 truck line traditionally target the construction industry with heavy towing capabilities and large carrying capacities. In January of 2015, “Ford starts most comprehensive truck marketing campaign to introduce the toughest, smartest, most capable F-150 ever” (Ford Motor Company, 2014). Marketers again target the working class men who depend on reliability, durability, and capability. Ford bombards the television ads, radio talk shows, consumer websites, print ads, and Hispanic sports competitions with information promising toughness. On the first day of the campaign, Ford placed three television commercials during a nationally televised college playoff football game showcasing the 2016 F-150. The first commercial, forward march, introduced the F-150 as being tougher, smarter, and more capable than the competition. The second advertisement, what’s next, concentrated on innovations such as a remote releasing tailgate, LED lighting, and a three hundred sixty degree exterior camera. The third commercial, move it, let consumers know that the 2015 F-150 has the best-in-class, six ton capacity payload (Ford Motor Company, 2014). The official Ford website has various videos informing the consumer on various topics including: road handling, an aluminum body that reduces the truck weight by seven hundred pounds, six ton load capacity, back up turning knob control and camera, safety, fuel efficiency, strength, and innovation (2014).

Rugged, stylish, comfortable, economic, and most of all, dependable. The Ford F-150 is the pickup truck that changed the nation. From its very beginning, the Ford truck has taken care of its owner’s necessities from hauling hay to visiting family and friends. Since its inception, the Ford Motor Company (FMC) has earned the loyalty of its customers. Most of all, the ford pickup truck has earned the respect of farmers, families, and businessmen alike. How did the FMC earn the loyalty of the people? By creating the highest value possible for its customers. Ford provided the most reliable and economical vehicle in its time.

Despite the wintry conditions, cold and very windy, each dealership was packed with potential customers browsing the lots and test driving new vehicles. Everyone gets a “rush” when in the market for new cars, maybe because we do it so infrequently! Even before dealing with any salespeople, Mike was eager about checking out the 2013 models, and what cool new features are now available. Even though Mike knew he wasn’t going to be making a purchase, he was excited to see what kind of strides Ford had made since the infamous government bailout of 2009.

Sound Ford is thrilled to announce their Ford SUV Repair Service. Sound Ford is a premier Washington Ford dealership with a full staff of highly trained automotive technicians, all of whom adhere to factory standards and have in-depth knowledge of Fords and Ford SUVs. When it comes to keeping your SUV performing at optimal level, Sound Ford’s service department is the best in the industry. Ford SUVs have a powerful modern design, impressive performance, and numerous technology features that keep their drivers both safe and comfortable.

the ford mustang was an amazing car back in the sixties and still is till this day. It was affordable by most families and still an awesome car. It was first shown in the ford pavillion in new york city on april 16th 1964 it was released the beatles came to new york pretty cool coincidence. The next generation was influenced by an Italian coachbuilder as a result it became a smaller more fuel efficient car instead of trying to compete with the big boy cars. :) the next car was made with more power with a engine with more power. The third generation the mustangs was almost killed by the other more modern cans like the ford aero the chevy camaro and the pontiac firebird. But the mustang released a new model called the probe and then the mustang

Ford strategy is serving customers in markets with a family of best in class vehicles from small, medium, and large cars, utilities and trucks. Each vehicle delivers high quality, fuel efficiency, safety, smart design and value to bring profitable