Frito Lay : A Brand Name That Branches Off Of Pepsi Co

Super Bowl Sunday is an important day not only for the NFL, but also for advertisers. Considering that over one-hundred million viewers watch the annual championship game, it’s consequently one of the most highly sought events for advertisers. Giving companies the opportunity to immense exposure comes at a cost, however. Not only does creativity needs to be at its peak, but so do budgets. The cost to air an ad is about $5 million per thirty seconds, which doesn’t include the cost of production and any other required marketing activities. Although this Super Bowl LI has proven to be a lackluster year with advertisements, there were a few noteworthy commercials that exhibited a strong understanding of consumer behavior.

The home of the brave, the land of the free, and also considered the best country on Earth: the United States of America. Reality, however, completely contradicts this statement. The average American shows tendencies of having a small attention span, an easily influenced mindset, and ignorance. The Super Bowl, one of the biggest events in America, has millions upon millions of people watching yearly. In this past super bowl, An estimated 103.4 million people watched according to CBS news. For the majority of individuals, however, the commercials stand out from the football game as more entertaining. For this reason, having a commercial during the Super Bowl gives companies a spotlight in the hope of gaining publicity for the product or service.

Frito-Lay today is a subsidiary of PepsiCo. Their brands account for 59% of the U.S snack chip industry (Frito-Lay, 2014). Several snack foods and brands are produced under Frito-Lay. Many well-known brands are Lay’s potato chips, Frito corn chips, Cheetos, Ruffles, Doritos, and Tostitos tortilla chips. They have ranked on Forbes World’s Most

The Superbowl is one of the most widely watched television events in the nation every year. Unlike many other sporting events, the Superbowl is not watched by fans of the sport alone, but by just about anyone with access to a television. Growing up, my brother was the only avid sports fan in the house, but every year the whole family would crowd around the TV to watch The Superbowl. My brother excluded, we did this not out of real interest for the sport of Football, but because we wanted to see all of the brand new (and hopefully emotionally arousing) commercials that air during the Superbowl. Through the years, the Superbowl has actually become known for this aspect. Recently certain websites have even began holding an annual ranking for the best and worst Superbowl commercials each year. Though I wasn’t particularly interested in the Superbowl last year, one commercial still stands out to me almost eight months later. It is a commercial for nflshop.com, and it seems to convey the story of a family that begins as Vikings fans but over time expands into a family of Vikings, Bengals, Eagles, Steelers, and Cowboys fans. Depending on the viewer’s perspective on the commercial, in its short 30-second duration the advertisement either tells the story of a touching progressive family molded by life experiences or of a very noncommittal family with various impractical team affiliations. Either by alienation or affection the commercial conveys a very

Each year the SuperBowl commercials generate exceptionally high advertising revenues due to this event's ability to attract a very broad audience. Advertisers pay close attention to the demographics and psychographics of the viewers, looking for an opportunity to speak directly to their core demographic and psychographic segments with clear, compelling and emotionally stirring messages. The costs of producing and airing a SuperBowl commercial are so significant that many advertisers complete extensive tests of their concepts and multiple versions of their ads before choosing the best possible one for the expensive time slots purchased (Vranica, 2012).

Most people watch the Superbowl for the actual game,but some people actually enjoy watching the commercials more. Superbowl commercials cost millions of dollars and are made to convince millions of people to buy their product,so they have to be persuasive. Here are some ways that these commercials persuade you to buy their product or service.

Frito Lay, a division of PepsiCo Inc, has just purchased the Cracker Jack brand from Borden Inc. The company is a worldwide leader in the manufacturing and marketing of snacks, with products such as Ruffles Potato Chips, Fritos Corn Chips and Doritos found among its product mix. These well known company brands have seen it capture over 50 percent of the retail sales, and company officials envisage Cracker Jack can only but add to the richness of its product line and profits. Borden, because of its strategic decision to concentrate resources elsewhere, discontinued aggressive

The quantitative research led the Miller High Life Team to conduct a Segmentation research study to find more about the target audience; males (35-40) and their feelings about the economy, Super Bowl spending, media consumption habits, and interest/activities. They learned that a consistent theme arose among participants: Anxiety over the poor state of the economy (Hayes, Hendrix, Kumar, 121). The High Life PR team coordinated informal focus groups with key audiences, including Miller Brewing local market managers, beer distributors, consumers, retailers, media, and bar owners to find out more about opportunities and obstacles surrounding the Super Bowl, the retail world and beyond. Quantitative research yielded the fact that the Super Bowl is viewed by more than 100 million people, and 28 million of those viewers host

On Sunday, Feb. 4, fans and viewers alike watch Super Bowl commercials on TV screens because they are creative and entertaining; not to mention, they bring a lot of money. The Super Bowl is known for the football game itself as it will ultimately lead to the new NFL champion of the year; however, it is also known for its humor driven commercials. It can now be said that these commercials have become a big part in Super Bowls as each and everyone of them compete for the viewer’s attention. Viewers vote for their favorite and least favorite commercials and advertisers make an effort to make successful ads, giving considerable large amounts of money to make this possible.

Many Americans gather and tune into their televisions to take part of an annual tradition that’s decides who takes home the football championship- the Superbowl. This television program annually commands the attention of the entire nation and captures an audience larger than any other television program throughout the year. The game has become more than just an annual sports event, but a well anticipated American tradition that initiates a sense of gathering. Advertisers are aware of the monumental impact that the Super bowl has over consumers. As the result, advertisers spend a respectable amount of time strategically planning in order to create content to capture the attention, and manipulate the audiences that they intend

The Dorito’s commercial shares the same electronic mode as the snickers because their purpose is to attract the general public. Using television as the main media benefits the campaign because they can reach large numbers in a single exposure. It is also useful because Doritos is a product with a broad market. It is also used YouTube as their media because the ads is saved in this big social network and anyone is able to find it. In a National Geographic TV special, it was reported that Doritos is a $4 billion per year product and is therefore the number one seller in corn-based chips. According to Unruly´s count Doritos was the most-shared ad of the Super Bowl, with almost 900,000 shares as of the day after the game. Doritos’ “Ultrasound”

Frito-Lay is a national brand and a worldwide leader in the manufacturing and marketing of snack chips. Frito-Lay accounts for 13 percent of sales in the US snack food industry. Frito-Lay’s

This art of persuasion is famously known around the Super Bowl breaks. Companies annually invest massively into the production of commercials that air during the Super Bowl breaks. The shocking quality of the production has reached the point where now, a portion of the viewers are simply watching the football game just for the cunning commercials.

Frito-Lay uses Product focused process strategy for its food manufacturing operations in terms of process.

In year 1965, PepsiCo Inc. is founded by Donald M. Kendall and Herman Lay. PepsiCo Inc. was merged by Pepsi-Cola and Frito-Lay in 1965. PepsiCo is an American multination industry that selling food and beverage. PepsiCo Inc. is the second-largest organisation that produces food and beverage in the world.