Gazelle in 2012 Gazelle is a leading online market to purchase and sell used electronic devices. However, its legal name is “Second Rotation” but customers see it as “gazelle” which was chosen for branding and operational purpose by Gannet, Aurelien McElhiney the co founders of Second rotation. How did gazelle attain sustainable competitive advantage? The secret of Gazelle for attaining the sustainable competitive advantage (a competitive advantage that is difficult for competitors to imitate) lies in wisely considering the business opportunities at the right time. The co founders observed different practices made by the people i.e. they did not try to recycle or sell their electronic devices. Rather they would just leave …show more content…
This provides Gazelle an opportunity to grow. Intermediation: Ganot is currently thinking to switch the gazelle as an intermediary between sellers and buyer’s .This would get larger profits with minimum liabilities for gazelle. Social trends: Social trends keep changing but world has now started thinking about the environment critically. They do not waste the product. They either sell it or recycle it. This is an opportunity for Gazelle to make growth. Threats: With all the opportunities, available Gazelle indeed is threatened by external environment. Its rivals including eBay and others are a constant source of threat. Major threats include threat of imitation and the bargaining powers of sellers and buyers. Porter’s five forces model explains it at best. Internal Analysis: VRIO and gazelle: VRIO stand for valuable, rare, inimitable and organized respectively. While analyzing a company it kept in view to discuss VRIO. Gazelle has been offering valuable, rare, inimitable and organized goods at the same time, which led it to acquire sustainable competitive advantage. (See appendices) Economies of scale and scope: A company reaches economies of scale when cost incurred for the products gets lesser as the quantity of the goods increases. Economies of scope are related to acquiring lower costs when offering or producing a couple of products together. Gazelle in this regard attained both while selling and buying a large number and variety
“Assess own leadership behaviours and potential in the context of a particular leadership model and own organisation’s working practices and culture using feedback from others”
Firm O has developed a portfolio of three products in the Sonite market over the course of the Markstrat competition. During the course of the competition, Firm O has lost significant market share and worked hard to rebuild a product portfolio that returns a substantial net contribution and places it in a position of power in relation to it’s competitors.
The short product life cycle in this industry requires competitors to continuously evolve. This continual innovation is difficult for new entrants to achieve. Also, existing products, such as Apple’s iPhone, have built brand loyalty and associated switching costs for consumers, which pose as barriers to entry for new competitors.
All of us have formed habits in our daily life. Even though some of these habits only exist in our subconscious and we cannot actually make sure whether they are real or only the conjectures. But it is undoubted that all of our behaviors are influenced by our desires on specific objectives. In the book, the power of habit, Charles Duhigg explained the definition of a habit as an effort-saving instinct. “When a habit emerges, the brain stops fully participating in decision making” (20). To support his opinions on habits, he introduced the three-step model of a habit loop, the theory of golden rule of habit, and the role of a craving brain and belief in the process of a habit changing. Through learning
Best Buy Co., Inc. is currently the world’s largest retailer for consumer electronics. The company has 1,400 brick and mortar stores and is a popular online retailer as well. The stores serve as display room for various online retailers. Best Buy consumers can purchase electronic products such as mobile, corded and cordless phones, televisions, cameras, personal computers, laptops, appliances and more (David & F.R., 2015). Today’s society relies on convenience and technology, forcing companies to implement new ideas and projects in an effort to maintain their ability to compete with other companies. For continued success the company must look at the internal and external issues the company may face as well as their competitors and their best practices that are contributing to their success.
According to the market size of the United States contributed 26% of global prestige market, the expansion to this market will eventually increase cash flow. However, the project will burn cash during the beginning period since it spent large amount of money to advertise and deliver the value of this high-end brand in the new market. To avoid the large investment, SK-II can implement an initial plan to target high-end store such as Neiman-Marcus and Bergdorf Goodman along with increasing the brand value and the high level of services to elite customers. During start-up period, the margin would be low and results in the annual loss. As time goes on, the margin and revenue would become higher. It is unlikely that the cost of producing a widget
Ever since the beginning of mankind, civilized cultures all have one specific thing in common. They all practice a dignified disposition of their loved ones who die. In fact, Robert G. Mayer, author of a widely used embalming text book writes in his text that "the art and science of embalming has been performed, in one form or another, for well over 5500 years." Of course the methods of embalming have varied greatly over course of time; however one important aspect for many of these practices is the ability for our species to scientifically preserve the remains of the dead human body. In more modern times, mankind has come to understand this process to be known as embalming.
Company U’s primary focus is creating products that create value and fill a need in growing markets – it currently has three products. SUSI is the lower quality offering which focuses on weight and volume, marketed towards Singles and Others who are the most price-sensitive and are projected to have the highest growth rates over the next five years. SULI is the high quality electronic offering, distributed primarily to Professionals and High Earners who are driven by performance and convenience. VUGO is a product that was created for the Followers segment of the Vodite market which is projected to have the largest growth over the next five years at over 3300%. Followers require a high performing product, but at an
What does it take to be a leader in one’s industry? Best Buy has discovered the recipe for just that in their 50 years of existence. “Best Buy is a leader in technology product sales, services, and solutions. Founded in 1966 as an audio specialty store, the company as we know it today was largely established in the 1980s when it was renamed and eventually listed on the New York Stock Exchange (Harrington, 2016, p. 1.).” If a U.S. consumer has a need to purchase new electronics at a competitive price, the chances are high that they have a Best Buy store in their vicinity. The company has about 1400 stores and employs 125,000 people worldwide. Originally called the Sound of Music, Best Buy has grown to the point that 70 percent of Americans live within 15 minutes of a store. On top of maintaining a dominant physical footprint, the company has built their e-commerce market share to remain competitive with mega-online retailers such as Amazon.com and Ebay. An analysis of Best Buy’s strengths, weaknesses, opportunities and threats will show that they are a strong company with a bright past and promising future.
2.3 SWOT Analysis Strengths – Innovative products: Heron's high-quality products ofer more functonality and productvity; – Reputation: Outstanding global reputaton at the market; – Product range: The only frm in CEE ofering the full range of high- and low-technology products; – Pricing: High-technology products are priced lower than that of competng rivals in both markets; – R&D: Maintenance of a contnuous product innovaton policy to preserve its strong reputaton for product functonality and quality. Weaknesses – Distribution: Heron's distributors of low-technology products are ofen difcult to communicate with and do not appear to push sales energetcally. Many distributors ofen sell products above or below the agreed price and some of them carry compettors products. – Price: Low-tech products compettors ofer lower prices than Heron. – Customization and sales network: WE rivals are more willing than Heron to customise their oferings to meet customer requirement in a region where functonality and systems customizaton are
In spite of the huge market they represent, not all companies in recent times have been successful in fully recognizing their importance and reaching them. Many times they are treated as a niche segment at best or not recognized at all. Bad design choices and marketing campaigns based on prejudiced and old preconceived notions have led to many a well meaning products bite the dust in the market or perform way below
The overall health of companies long-term is determined by the strategies and the goals for future growth in marketing. One of the best ways a company can analysis its sustainability is by understanding its strength, weakness, opportunities and threats (SWOT). Best Buy Co., Inc. the largest consumer electronics retailer is known to be the leading provider of technology products, services and solutions with 1,400 stores and is located in Canada, Mexico and the United States. (Best Buy, 2016)
Barriers to entry to the global consumer electronics retail market are strong. Entry on a small scale is however possible without the need for vast amounts of Investment, New entrants must be aware
A company’s success in the market has to be marked by how the company does its activities, handles the market and how it values or focuses on having a good future. Many companies are successful in the market, for instance, Zara, IKEA, Dell, and Zipcare among many. However, the innovativeness of the company matters in its success level. Different companies apply different principles in their supply chain, and their logistic management strategies are different. The associated differences market their differences in the level of being successful in the market. The business model, competitive advantage, success strategies associated with lowering prices, advanced technology, and quality are among the success factors that enable companies to be successful in the market. Zara is an apparel manufacturing company located in Coruna in North Western Spain. Zara is a widely known company because of its unique operation in the market through its success factors, which enable it to outdo its rivals. This paper seeks to explore a case of Zara Company and the available issues. The paper reports on its success factors in comparison with Dell Company in the market. The paper draws a conclusion of the argument and makes recommendations regarding success in the market.
Companies Like bajaj, Tvs, Yamaha. need to watch for the above phases and evolve their business plans such that they emerge as leaders. The challenges are many; the customs duties on import of GPS devices are very high. There is enough market for all players and it is important to encourage competition as an engine of growth. Overall, I can safely sum up that while the past has been exciting and we have lived in ‘interesting times’, the future is going to be all the more interesting and exciting than anyone has ever imagined. Several new markets will be created and leaders will be made of existing companies or born out of new ones in this space. Let us look forward to a huge growth in the coming years so that we can sit back and smile when it actually does come our way.