CORPORATE STRATEGY
GENERAL ELECTRIC
STREAM 1 – COURSE WORK
GROUP -‐ 11 AHMED AHMED ETTEFAGH TAHSIN MASHAT MOAZ QING SHAN ZHENG DANYI UNIVERSITÁ DELLA SVIZZERA ITALIANA, LUGANO – CORPORATE STRATEGY 2012/2013
Corporate strategy
Table of Content
1. Introduction to the General Electric Company
2. History
3. Key Issues
4. Analysis
4.1 Porter’s Five Forces Analysis
4.2 Internal Analysis “Organizational Structure”
4.3 SWOT Analysis
4.4 Competitive Advantage
4.5 Blue Ocean Analysis
4.6 Value Chain Analysis
4.7
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In 1911 General Electric absorbed the National Electric Lamp Association
(NELA) into its lighting business. GE established its lighting division headquarters at Nela Park in East Cleveland, Ohio. Nela Park is still the headquarters for GE's lighting business.
2.3 RCA
The Radio Corporation of America (RCA) was founded by GE in 1919 to further international radio. GE used RCA as its retail arm for radio sales from
1919, when GE began production, until separation in 1930.[13] RCA would quickly grow into an industrial giant of its own.
2.4 Power generation
GE's long history of working with turbines in the power-generation field gave them the engineering know-how to move into the new field of aircraft turbosuperchargers. Led by Sanford Alexander Moss, GE introduced the first superchargers during World War I, and continued to develop them during the Interwar period. Superchargers became indispensable in the years immediately prior to World War II, and GE was the world leader in exhaust-driven supercharging when the war started. This experience, in turn, made GE a natural selection to develop the Whittle W.1 jet engine that was demonstrated in the
United States in 1941. Although their early work with Whittle's designs was later handed to Allison Engine Company, GE Aviationemerged as one of the world's largest engine manufacturers, second only to the well-founded and
But to have an insight on how a company reached its current level of success
General Electric is a company who strives to put their best foot forward. For more then 120 years, General Electric has been number one in the products they sell. From airplane engines to light bulbs, their attitude has been admired not only in America, but worldwide. GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. After all GE has accomplished, including revenues of 152.4 billion dollars in 2004, the company still maintains a healthy relationships with its customers.
Analyzing GE’s corporate-level strategy from 2001 – present with Jeff Immelt as CEO, GE focuses on the growth and development platforms. Technology is the key driving force for GE’s future and growth. Advancements in industries such as energy, health and aviation fueled demand for cleaner and more efficient energy production. GE identified new markets with potential high-growth that offered attractive returns through strategic mergers and acquisitions. As CEO, Jeff Immelt established a process for identifying projects that offered attractive growth potential which were then nurtured and treated as special projects or initiatives that were not subject to strict budget constraints. Immelt introduced GE’s three strategic imperatives as: (1) sustaining its strong business model, (2) strengthening the business portfolio, and (3) driving its growth initiatives. www.ge.com
General Motors provided a videotape of the Harry Pearce press conference with retractions by NBC and acceptances by GM. Also available from GM were two videotapes of Michelle Gillen’s interviews with a GM engineer and an attorney representing GM in the Moseley case. The contact was: Mr. Ed Lechtzin, Director of Legal and Safety Issues, GM Communications Staff, New Center One Building--7305, 3031 West Grand Boulevard, Detroit MI, 48202. A segment on the GM pickup trucks was broadcast on the McNeil-Lehrer Report, November 30, 1993.
About GE transportation‘s example, we can see that the strategy came in a good moment, just after the big failure of AC6000 that happened because they misread the market and developed a product that was not solving any special need of their customer and was not foreseeing the future of the industry, that‘s were EVO project ventures, some say that you can‘t make the same mistake twice and certainly with EVO project GE didn’t made that because now they achieve to understand where the industry was going and how they could be the best ones offering a punctual and accurate solution to the specific needs of the locomotive field. After this, they pretend to go further by working in the hybrid engine, that offered a really complex system of batteries that storage the energy produced on breaking to use it as fuel and save big quantities of money and at the same time reducing considerably the emissions caused by diesel and gas.
This paper is a snapshot assessment of its organizational strategy, marketing, management, finance, operations and technology and examines the strengths, weaknesses, opportunities and possible threats within each of these categories.
Thank you for your summary and views on General Electric. I appreciate that you point out both good and bad citizen activities related to GE. As you pointed out, the corporate websites provide the most information about the positive activities and would not represent or pin-point any negative views. What types of good activities would outweigh the bad in your point of view? If a Multinational Corporation does not break the law, should they still be considered a bad citizen? For instance, GE has been involved in many pollution cases, but were they convicted and should we consider them a good citizen until proven guilty? Do you feel that laws are being enforced for these multinational corporations? The regulations and fines for breaking the
This recession hits home with the automobile industry. During this current recession GM is facing the possibility of bankruptcy, but is hoping to be helped out by the government. History
General Motors is one of the largest car manufacturing companies in the world. Best known for their automobiles, General motors have become a household name and an empire. It did so not only by selecting the right brands and manufacturers to work with but by remaining innovative and creating designs as rapidly as society develops. If you don’t think of GM when thinking of the auto industry, surely one of their many popular brands comes to mind.
The General Motors (GM) Foundation was fashioned in 1976 with a purpose to support and strengthen communities across the country. However in the past year GM has decided to take the foundation in a new direction renaming it GM Philanthropy and Corporate Giving but the transition will not take place until the end of calendar year 2016 (Cain, 2016). The foundation focuses on donating money to projects in the areas of sustainability, STEM education, safety, and to teamGM Cares which is comprised of employees who give time to volunteer in the communities where GM operates (General motors, 2016). “In the last decade alone, the GM Foundation has provided more than $261 million in grants to American charities, educational organizations and to disaster relief efforts worldwide,” reports the foundation’s parent company, General Motors (General motors, 2016). All funding for the GM Foundation is provided by General Motors unless in cases where the foundation matches donations given by its employees. After recently pushing the foundation to expand its philanthropic reach, General Motors names Jackie Parker as the director, global philanthropy and corporate giving who has the daily tasks of accepting grant applications, selecting which grants fall under the foundation’s purpose, and seeing through all projects that are taken on by the organization (Welch, 2015). Although the Foundation has seen many great successes in recent years this has not always been the case as
Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard Business Review, 86(1),
This essay is continuation of the financial evaluation from last week; we had to choose a company among the Fortune 500 in my case I chose GE Company. This Finance is about the study of money, it helps managers and senior leadership in an organization to be able to make better objective decisions (Blacconiere & Hopkins, 2002). Every company must invest in having an accountant which will create financial statements that provides information about the financial performance of a company.
Background Information- General Electric Company, known as GE the world over, is an American-based, multinational corporation headquartered in Connecticut. In 2010, the company reported in excess of $150 billion in revenues, net income of over $12 billion, and almost 300,000 employees. It operates through four basic segments: Energy, Technology Infrastructure, Capital Finance and Consumer and Industrial Production. In 2011, GE was ranked the 6th largest firm in the United States as well as the 14th most profitable. Since its founding by Thomas Edison in 1990, and becoming one of the original 12 companies listed on the Down Jones Industrial Average in 1986, GE has been iconic in its relationship as an American innovator. In fact, GE founded RCA in 1919 to further the use and disbursement of international radio, just one example of their early commitment to innovation (GE Fact Sheet, 2012).
GE was entering a new generational era, one where technology is at the forefront of growth and adaptation. Immelt identified Technology as one of GE’s major drivers for future growth which was signaled by his expansion of GE’s R&D budgets. He shifted the importance of Technology within GE by focusing on the R&D projects that offered large scale market potential, reffered to as “Imagination breakthroughs”.
Currently, GE has six business units: GE Infrastructure, GE Industrial, GE Healthcare, NBC Universal, GE Commercial Finance, and GE Consumer Finance. And with strategic horizontal diversification, GE could strengthen its economic stability throughout the last 20 years among all the different challenges came up into the business environment, and rather to keep its growth increasing.