George Consumer Behavior

Company Q has had a large demand from their customers to provide healthy and organic foods over the last few years. They recently started offering a small variety of health and organic food items, which is a step in the right direction toward being socially responsible. They need to be more attentive to the needs and wants of their customers as it shouldn’t have taken years to bring in these demanded products. When there is a demand for products and the company doesn’t respond to that demand, it’s perceived by the consumers that the company simply doesn’t care about their needs and wants. Bringing in a selection of these products was a good start in satisfying their customers. However, with such a demand for these items, having a small and limited selection is just not enough. Expanding the line of health and organic food items will accomplish two things. First and foremost it will appease the current customers and bring in a new clientele that is health conscious, thus helping to create a healthier community and at the same time increasing sales. The higher margin on the health and organic items coupled with the increase in sales will really boost the overall profit margin of the company. Company Q does need to be sure that they don’t over price these products so as to not push away business due to overpricing.

Ethically the company will not have shipped out a known defective product but consumer moral will be lowered due to not receiving everything that they have paid for. The company operated morally but did not give the consumer what they asked for.

An ethical dilemma happens in the workplace more often then we expect. World Class Bull, written by John Humphreys, Zafar U. Ahmed and Mildred Pryor, is a prime example of how sales personnel can manipulate a potential client into a contract. Christopher Knox, a stellar sales employee at Specialty Fleet Services (SFS), just landed the Armadillo Gas & Power account. Samantha Williams, Human Resources Vice President of SFS, was now filing a breach of the company code of ethics against Christopher and the Vice President of Sales, Jeremy Silva for “deceptive business practices” used to make the sale (Humphreys, Ahmed & Pryor, 2009). Disrupting personal space of the client, starting a dishonorable relationship, and

​The issue at hand is whether or not Pine Trees, Inc. should compensate Mr. Washington for reconstruction and lose of potential profit. The stakeholders in this situation are employees and employers of both Pine Trees, Inc. and Burger Ranch, creditors of both companies, investors (if any), and customers for both companies. The issue will be observed from a Utilitarian, Deontological, and Nicomachean perspective.

In the utilitarian approach of ethics, individuals are expected to uphold actions that are expected to override evil. The employees failed to uphold the utilitarian approach of ethics by failing to comply with the company’s demands and rationally attain its expectations. Instead of engaging in vibrant marketing and sales promotions to register more customers for the company, they resorted to opening numerous fake accounts to meet their expected targets. The given action was an illustration of lack of commitment and dedication to the company.

Today in many businesses we hear of many different scenarios and situations where there has been a company letting their consumers down. We see this every day in just about every way. The argument I want to make today is that there are many different morally injustices involved in the everyday problem solving of those involved with companies whom make decisions on how to treat each client and complaints brings into question the moral standpoint of these companies. Take for instance the food industry and how they serve each client or guest tailored to the needs and wants of the client. If the client gets the wrong food the moral injustice was not caused by the error in the company but when the client causes a scene by throwing the food, yelling, screaming, and cursing at the establishment employees it obviously crosses the line of staying within moral boundaries. Yet still in this situation Sonic Drive-In would enforce that its employees remain calm and do whatever the customer wants to fix the situation. Therefore the client is more important

The movie “Glengarry Glen Ross” presented a series of ethical dilemmas that surround a group of salesmen working for a real estate company. The value of business ethics was clearly undermined and ignored in the movie as the salesmen find alternatives to keep their jobs. The movie is very effective in illustrating how unethical business practices can easily exist in the business world. Most of the time, unethical business practices remain strong in the business world because of the culture that exists within companies. In this film, the sudden demands from management forced employees to become irrational and commit unethical business practices. In fear of losing their jobs, employees were pressured to increase sales despite possible ethical

The current issue involves Luke, an employee of company ABC (ABC), and his conflict between obligations to work and to family. Luke is responsible for developing land purchased by ABC to construct an adult entertainment retail store. The future building is located at the corner of the neighborhood near where Luke’s brother, Owen, lives. Being an insider, Luke knows that the presence of the business will diminish values of surrounding houses considerably. The company plans to announce this plan publicly a month from today.

Steve should have said something to Larry on the terms of, is that legal for you to keep customer hard drives? If Steven felt he was the new guy and did not wanted make trouble for his self or Larry he could of found ways to say something to the manager. I think Steve made an unethical decision by not saying nothing he did not do the right thing. When you do not do the right thing you are not only sending out signals out into your world. You are also sending signals to yourself. When you don’t do the right thing you do not feel good about yourself. You may experience emptiness or get stuck in negative thought loops, which Steve did. On other hand, Steve is now at the flea market selling old hard drives. This can really screw up you and your career. If you as a person don’t do the right thing in your life then you would not feel like you deserve the success that you may be on your way towards or experiencing right now (Ghillyer, 2014).

The purpose of this paper is to review the case study of Marshall Petersen. I decided to do business with Marshall after meeting him in my Sunday school class in Huntsville, Alabama. Even after knowing Marshall for less than six months, I decided to trust Marshall due to him wanting to expand his Christian faith. Marshall owns a local health food business and my product line did wonderful with the customers. I acted upon good faith from the beginning delivery everything promptly and gave Marshall consistent prices. Even though Marshall was often late on payments, I continued to give him my best services without penalty. However, our business relationship quickly turned for the worse when Marshall handed my son a requirement contract, which

“Brad is a production engineer at a bicycle company and part of his job includes inspecting broken bikes and drafting the design repairs for their repair” (Bartlett). Brad is considering replacing a broken brake cable with a more durable material, even though the customer did not request it in their order and specifically requested that “No aesthetic changes be made to the bike” (Bartlett). Brad’s manager suggests that his considered actions would go against the company’s policy of “The customer is always right.” Should Brad disobey the manager and the customer to possibly lose his job or go along with

He may also feel that the contact was breached and he is owed restitution. Marshall in this disagreement should first attempt to resolve this dispute without pursuing any legal action. He could use his faith and biblical teachings, to show errors of ways. He could argue the contract unenforceable due to fraud and inept execution, if he must rely on legal relief. The business relationship is best suited to be served also. The common law duty is to always act in good faith. Good faith performance is an implied agreement in nearly every contract in American common law jurisdictions (Burton, 1980). In the contract in question the promise was made, upholding an expectation of receiving the terms agreed upon in the contract. The issue is to act in good faith or to enforce the law. Marshall can secure not only supply, price, but also control of the benefits earned by his supplier. From a legal aspect, Marshall has acted in bad faith. A minor capacity to sign a contract is the bad faith act on Marshall’s part.

Consumerism is the center of American culture. Americans tend to confuse their wants with their needs. With new advances in technology, as well as the help of advertisers, people are provided with easy access to new products that seem essential to their everyday life, even though they have survived this long without them. People cannot live without food, clothing, and shelter. But realistically, according to people's different lifestyles, more than food, clothing, and shelter are needed. Most people need to work to survive. Unless a job is either in their own home, or within walking distance, a means of transportation is needed. Whether it be a vehicle, money for a taxi-cab, or a token for a ride on the subway, money must be spent

The ethical dilemma Bob faces in this case is a transaction that makes Bob question his and the company’s ethics and legal obligations. It’s February, business was slow, the company was $5,000 below their breakeven point, and it appeared as if a

In this paper we are illustrating the consumer’s behavior towards Juhayna Full Cream Milk. The paper includes the SWOT analysis of the product, the segmentation the company uses, the values in Egypt that affect the purchase of the product, the reference group influence on the Full Cream Milk, how customers perceive the product, and all other aspects whether situational or social and related to the product directly or indirectly that affects the consumer when