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Gong Cha Whitespace Marketing Plan

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Gong Cha Whitespace Marketing Plan Name : Vu Viet Hoai Nam Class: BTEC Table of Contents 1. Summary………………………………………………………………………………..3 2. Market Processing…………………………………………………………………….3 3. Marketing Orientation…………………………………………………………………4 4. Consumer market Vs Business market……………………………………………5 5. Macro environmental factors…………………………………………………8 6. Micro environmental factors…………………………………………………10 7. Segmentation Criteria………………………………………………………………..11 Primary Market……………………………………………………………………...11 Secondary Market…………………………………………………………………..12 8. Market Penetration, Sustainability and Growth…………………………………12 Primary Market……………………………………………………………………...12 Secondary Market………………………………………………………………….13 9. Buying …show more content…

* High quality of customer cares – By using some social networking to inform customer and give them fast feedback. . 2. Weakness * The Gong Cha brands is only well-known in a few Asia countries. * Most of Gong Cha products are tea. * Gong Cha does not really do much of advertising. 3. Opportunities * Since the Gong Cha only provides drinks nowadays, it can attempt provides food in the future. The food provided may be paid more attention to health. * Gong Cha can consider to expand in some of heating up countries like Japan, Vietnam, Indonesia, etc. 4. Threads * Many new drink competitors have appeared gradually. Some strong brands now are starting on their own new tea brand. * The Increasing in cost of materials due to change in climates, transportation, disaster, etc. . Consumer market Vs Business market The consumer market is all about selling products and getting the best revenue from that. So therefore, offers will be placed on products to make them more attractive for people to buy so that company gets the sales. The consumer market is also very competitive and this means that if you wish to be successful within it, you need to keep tabs on what the competition is doing and better them. The consumer market is all about making cheap produce and selling it

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