A personalized budget and marketing campaign is designed for each artist to fit their consumer demand. Plans, concerning new releases, consist of four points which are drafted to monitor production and initially target the Twin Cities area. Regional, national and international marketing is adhered as the artists’ career progresses.  Maintain a positive image by promoting goodwill within the local communities.  Form an artist-specific fan base of at least 1,000 fans before releasing any studio…

effect of personalized service on the customers’ loyalty. My research will focus on the customers from the luxury 5-stars hotels who always receive the personalized service and also pay some attention on the measurement of the customers’ loyalty. Finally, through all the research aspect, the research will figure out what the relationship between the customer’s loyalty and the frequency of personalized service that they receive. Method/Intervention In order to evaluate the effect of personalized service…

Literature Review The Evolving Sales and Marketing Landscape Marketing and business development professionals are confronting a rapidly different and changing business landscape. The traditional business model that was once the standard is now being transformed due to technology drivers that make advanced marketing and sales capabilities possible. The business model of yesterday supported mass marketing, mass production, and standardized cookie-cutter products and services. Enterprises will have fall…

A MOBILE PERSONALIZED MARKETING SYSTEM USING MULTIDIMENSIONAL DATA Dr.G.Kavitha Department of Information Technology B.S Abdur Rahman University Chennai, India Email: xxxxxx@gmail.com J.Jeya Barathi Department of Information Technology B.S Abdur Rahman University Chennai, India Email:jbarathi5@gmail.com Abstract- Mobile marketing can be made more personalized through Mobile Personalized Marketing (MPM). Customers now expect content to be more personalized and relevant, and marketing technology…

Marketing Customer analysis on equine industry and products Contents 1.0 Introduction 2.0 Rationale for a new product 3.0 Target Market 4.0 Rationale for Brand Position 5.0 Marketing Mix 6.1 Product 6.2 Price 6.3 Place 6.4 Promotion 6.0 Conclusion 7.0 References Marketing strategy for a new product 1.0 Introduction Marketing a new product requires strategic planning and research into the target market. The equestrian market is vast…

Preliminary Product Design (PDR) of group project titled as ‘PET Gateway’, conducted in the second year of my degree. This project was performed in KDU, Malaysia with the assistance of other three members in our group. It took four months to accomplish the project. Being a member of my group I was assigned specific tasks such as formulating a Survey & Questionnaire. I did analytical research on Marketing of Product, Customer & Demand. I have also planned the Creative Design of Product for the product assigned…

Marketing Module, Assignment #2 By: Alexis Catrina Abeleda-Mostajo 5/3/2016 Introduction The idea of marketing for a product is commonly overlooked because the focus goes straight towards the product rather than the marketing campaign. In actuality, the marketing should be well managed and produced to be able to have a well thought out promotion for the product itself. It is understandable to think that by over doing a marketing campaign can overhype a product, but at the same time it can turn a…

Brief of the case study: The Future of Customer Experience And Customer Service By BlackBerry http://www.youtube.com/watch?v=6TQtrXyeIhY&feature=share I have chosen a video released by BlackBerry recently, as my case study for this assignment. This case study makes us aware of the potential future of customer experience management with the advances in technology. Customer experience (CX) is the sum of all experiences a customer has with a supplier of goods or services, over the duration…

1. Define marketing and discuss how it is more than just “telling and selling.” Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence, marketing is defined as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Today, marketing must be understood…

Marketo: The future of the Digital marketing Digital marketing as a service is growing unabatedly, owing to the escalating demand it has in the business realm of 2014. And thus, it has transformed into an entity that keeps being bathed in new strategies and approaches every fortnight. And when it comes to digital marketing agencies, thanks to the north heading relevance of digital media, they are also multiplying in number. Having said that, there are very few that have managed to make an impact…