Google Case Study Essay

1. Google earns revenue in a variety of different ways, using advertising as the driving force behind most of its profits. Google’s original business model was licensing its

Google Inc. is one of the leading computer search engines in the world and is continuing to grow as the

What is Google? Google is an American website that was created back in 1998 by a man named Larry Page. Google is the most popular website among the other websites like: Bing, AT&T and Ask. The story, Is Google Making Us Stupid ,by Nicholas Carr will explain why we use this site more than others.

Google Inc. was founded in 1998 by Larry Page and Sergey Brin. By 2000 it had become the world 's largest search engine. This case study will examine the rise of the Google search engine, how it differs from its competitors, and possible threats it may face going forward.

AdWords is Google's advertising product and main source of revenue. AdWords offers pay-per-click advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Advertisements are short, consisting of one title line and two content text lines and/or image. The "content network" shows AdWords ads on sites that are not search engines. These content network sites are those that use AdSense, the other side of the Google advertising model. AdSense is used by website owners who wish to make money by displaying ads on their websites. User’s click on ad displayed on a Web page means that advertiser pays Google and Google give percentage of that amount to the webpage. The third way in which they make money is through its Google Search Appliance, which they sell to their customers. This Google’s search technology can be integrated into a third party’s Web page or intranet. This appliance delivers accurate search results throughout a number of documents. Meaning your company would have its own search engine and it would work just as well as google.com. Licensing fees ranged from $30,000 to $600,000. There is also Google MiniSearch Appliance designed for small businesses. Some of the most important strengths of the Google’s business model are: Reliable pricing system, scalable architecture, disruptive business model, and efficient ad system and relevant ads.

* ¶ Google, Inc. was founded by Larry Page and Sergey Brin (which remained private until 2004)

Google is a company that was conceptualized in a dorm room by two Stanford University college students in 1996 (Arnold, 2005, p. 1) and has morphed into one of the greatest technological powerhouses in operation today. What began as merely a means to analyze and categorize Web sites according to their relevance has developed into a vast library of widely utilized resources, including email servicing, calendaring, instant messaging and photo editing, just to reference a few. Recent statistics collected by SearchEngineWatch.com reflects that of the 10 billion searches performed within the United States during the month of February, 2008, an impressive 5.9 billion of them were executed by Google (Burns, 2008). Rated as Fortune Magazine’s

In 1995, Larry Page and Sergey Brin were introduced at Stanford University as graduate students in computer science. In January of 1996, the pair began working together on writing a program for a search engine dubbed BackRub, named after its ability to do back link analysis. Next, fueled by the rave reviews that BackRub received, Larry Page and Sergey Brin began working on Google. And then in September of 1998, Google Inc. opened in Menlo Park, California and Google.com, a beta search engine, was answering 10,000 search queries every day.

According to the article, Google was initially called BackRub, but was changed to Google in 1997; “a mathematical term called googol, which is the numerical one followed by one hundred zeros” (Keeline 510). The term reflects Page, and Brin 's mission to organize an infinite amount of information on the web. In 1998, PC Magazine named Google the top search engine in its Top 100 Web Site because of the search engine 's “uncanny knack for returning extremely relevant results” (Keeline 510). The report from PC Magazine gave Google its first recognition in public. In 2006, Google became so popular that the word google was added as a verb to Merriam-Webster Collegiate Dictionary, and Oxford English Dictionary. Both dictionaries listed the word as “to search for information on the Internet using the Google search engine” (Keeline 510). Google search engine separated itself from its competitors because of its relevant search results.

Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are

In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”

Google was first found at 1998 by Larry Page and Sergey Brin by the name of BackRub. Google is a US multinational company, and its main business areas are web search, cloud computing, and advertising.

Yahoo was an early success due to a combination of factors such as timing, hard work, and a good understanding of Web surfer’s tastes and needs.. In early 1995, Net mania was just flowering. It was a great time to be a young entrepreneur with an Internet idea. Dave Faldo and Jerry Yang saw a consumer need for classifying and differentiating web sights. Resting the urge to automate this process, Yahoo’s founders instead chose to manually perform this search, reviewing and classifying roughly 1000 sights a day. This approach combined with their decision to offer a free service lead to early success.

September 1998 was a significant date for Google when its co-founders Larry Page, president of products, and Sergey Brin, president of technology, brought it life. Google witnessed an extreme growth where now it employees 20,000 people worldwide. Google is famous in having a management team that represents some of

Professionally, Google is known as a company based in California that is labeled as an internet company which is multi-national. It provides online searching, as well as cloud computing, software, and advertising. The company actually didn 't start off as a company, but rather as a research project back in 1996. The project was being conducted by Sergey Brin and Larry Page who at the time were studying at Standford University as PhD students. At the time, in internet-land, the search engines that existed operated where they ranked the results by counting the number of times keywords results were on a page. The two students came with a better idea (called PageRank at the time), that looked at relationship between websites. It would rank websites by determining it 's relevance, which was based on the importance of pages, and the number of pages, and how it linked back to the main website. After the idea 's creation, the two founders made the project into a business, and changed the name to "Google", which is a neat miss-spelling of the word "googol" which had significance because it stands for the number one followed by one hundred zeros, and it related to their goal because they wanted to create a search engine that offered a large quantity of information.