Google Marketing Plan

PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have

Because of this, there is a case that companies like Google, look forward to making sure that they penetrate the market in order to produce better outcomes, which also leads to a fast growth for the organization.

Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.

Due to the increased competition from Yahoo and Microsoft, it has posed a great threat to Google Company. Entry of such like companies in the market has been relatively easy and even offering similar services to the consumers is no longer a problem as unlike a while back, technology has greatly improved. With an improvement in technology, creating sites that help people access information from the internet has been quite cheap and all it calls for is the creativity of a company. Google, however, has been able to remain at the top of the chart. They have been able to come up with a user-friendly search engine for their clients, one that is easy to understand as well as easy to use. Also, Google has been able to cut on cost as they are able to create web pages using UNIX web servers which are relatively cheap. This makes it possible for them to minimize the cost of input and hence maximizing their profit margins. This makes it possible for them to hire qualified personnel, offer quality services, advertise their products, and even offer promotions, helping them overcome the competition in the market structure.

6 Google quickly rose to prominence................................................................................................................................ 6 Other search engines have struggled to compete with Google .........................................................................................7 Google differs from its competitors ................................................................................................................................ 7 Other companies began to use Google for their search technology ..............................................................................7 Google’s prominent position is reflected in its market share .............................................................................................8 Google’s market share is largest in Europe ...................................................................................................................8 Google’s revenues come largely from advertising...........................................................................................................10 Google introduced AdWords ........................................................................................................................................ 10 Conclusions......................................................................................................................................................................... 11 Can Google

This report provides a comprehensive business analysis of Google as a company. Contents of this report will include; a comprehensive discussions on Google 's approach to value creation and how they maintain their competitive advantage in today 's markets, the current competitive situation of the company including their market environment, their current competition, and corporate business strategy. It will illustrate and explain the strategic framework of Google using such technics as, S.W.O.T analysis, Porter’s Five Forces, and a Pestle. Also included is the examination of the corporate culture within the company and how it reinforces Google’s current value creation strategy. Recommendations to improve the competitive position and the responsiveness to the business environment will also be discussed. Some topics discussed will be but not limited to; the re-alignments of current business structure, what changes that can be made to the corporate culture, and changes that can be made to the current business strategies.

Google’s total assets have steadily increased dating back from 2008 to 2012. Some key figures to point out in their assets are the slow growth between the second half of 2008

Google faces the challenge of evolving management techniques as the company grows. As decision-making pervades all managerial actions and is a continuous process, Google practices characterize the strategic decision-making process of the company. In this new model, the decision-making process is guided by a powerful coalition acting as a team and also permits decisions to evolve through trial and error and incremental steps as needed, as Daft mentions (2007, p.299). Daft also affirms that this new process relies less on hard data as a basis of good decisions. This statement differs from what Goggle practices as mentioned on principle 9.

There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.

Google’s resources include human resources, physical resources, technology infrastructure, intellectual properties, market share and innovative services. This means that the company possesses a huge range of highly motivated and committed employees, the copyright, patents and intellectual properties owned and filed by the company. The highly skilled and experienced management team that had work in the similar industry for so many years

Google has strengths such as proprietary search algorithm and thousands of patents, a distinctive competency, innovative culture and expertise-core competencies. technology and engineering expertise, strong financial position, income growth, margins, high search share and brand awareness.

In addition, Google subsequently  updated it’s database and make the research faster, even expanded the service like  desktop search and Gmail search. Since the product takes the most important role when  entering an industry, Google takes fully advantage to compete with established  enterprises.  From the aspect of business strategy, Google goes with a long­term strategy,  locking itself as dominant design preferred by customer and firms who would incur  switching cost if they change search engine. Google put lots of efforts in business model  by earning lucrative advertising fees and reducing cost with a strong network with affiliates.    4. What explains Google’s success in the pay searched marketplace? How  sustainable is its competitive advantage? Why Google not GoTo.com?  Brin and Page, founders of Google, knew what Google was lack of that they made  a determining decision to ask Schmidt to join Google, who created a successful business  model. Google has special business models and strategies including: 1. Hire the right  1

The strategy of focusing on getting information to millions of people internationally is the foundation of Google. Another strategy in which Google is unique is their culture. Google creates an atmosphere of creativity, teamwork and brainstorming which has helped win them a spot in the top 10 of Fortune magazine’s best companies in which to work.

This lesson focuses on making your app easier to find than those of your competitors, not app development. You should consider app findability before you publish an app and for each new feature update. If you’re interested development, Apple and Google have excellent resources.

Professionally, Google is known as a company based in California that is labeled as an internet company which is multi-national. It provides online searching, as well as cloud computing, software, and advertising. The company actually didn 't start off as a company, but rather as a research project back in 1996. The project was being conducted by Sergey Brin and Larry Page who at the time were studying at Standford University as PhD students. At the time, in internet-land, the search engines that existed operated where they ranked the results by counting the number of times keywords results were on a page. The two students came with a better idea (called PageRank at the time), that looked at relationship between websites. It would rank websites by determining it 's relevance, which was based on the importance of pages, and the number of pages, and how it linked back to the main website. After the idea 's creation, the two founders made the project into a business, and changed the name to "Google", which is a neat miss-spelling of the word "googol" which had significance because it stands for the number one followed by one hundred zeros, and it related to their goal because they wanted to create a search engine that offered a large quantity of information.