Grand Metropolitan SWOT Analysis and Strategic Options Essay

The author of this paper’s intention is to present and examine a multi-national corporation. Dissect the how’s and what’s about it, and simply discuss its processes. The author will be giving a brief background on the company to easily elaborate how it is that the company is successful compared to its past. Its products and services will be conversed and the company’s industry will be discussed as well as its competitors and its market. Basically everything that has to do with the company will be

This results from the fact that it is a mature segment with many well established companies vying for market share. The industry is highly consolidated and very fragmented. To grow their businesses, companies rely heavily on mergers and acquisitions to capture additional market share. Historically, the grocery industry has been characterized by slow growth which results in strong price competition and the development of aggressive marketing campaigns between existing firms. Perceived product quality and strong brand recognition by consumers are the basis of competition among firms in the industry. The source of General Mills’ competitive advantage lies in its ability to develop innovative products and highly reputable brands. As a result, they hold cost leadership positions across a number of grocery categories. Exhibit 1 shows the top US companies according to their sale of packaged foods globally. Market leaders include Kraft Foods, PepsiCo, Nestle, Mars, Kellogg, and General Mills, however, neither company possess an overwhelming share of global sales. This is in part due to the large degree of product diversity throughout the industry and the strong brand rivalry of each competitor’s labels.

Target Corporation is known worldwide as a large retail chain that brings in millions of dollars each fiscal year. The ability to remain competitive in a saturated industry could prove difficult to some retailers, but Target remains one of the leaders in the retail market. With success comes risk. Target Corporation competes against online retailers as well as “big box” stores to remain competitive.

The socio-culture of targeted audience also impacting the company. Alcohol is serve on this establishment; clients over 21 is the target market. The BARbershop is following cultures and values according to the needs of its clients. Its services represent different cultures, attracting clients from different societies. It offers a multicultural service, giving priority to the values of integrity to obtain the full support of its clients. The BARbershop has essential interaction within the community, it

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As of the end of fiscal 2012, Kohl’s achieved 752 Energy Star-certified locations, adding 75 stores in 2012 with a goal to reach 800 certified locations by 2015. The retailer also purchased more than 1.5 billion kWh of renewable energy credits; offsetting 100 percent of the company’s purchased electricity use and achieving net zero emissions for the third consecutive year. It also operated 137 solar arrays at stores and corporate facilities, including 16 new locations added in 2012.

Threat of Substitutes: This is most strongly affected by three factors, the switching costs to the buyer, the verity of substitutes and the necessity of the foods. In terms of the switching costs, the buyers' switching costs are generally very low, since they may choose to eat any other food to satisfy their hunger and the worst possible scenario is just they hated the taste. Moving to the verity of choices, since the primary objective of eating is to satisfy hunger, there are many other choices

Bargaining Power of Buyers: Threat from the buyers is small, this is due to the fact that there are a large number of consumers for this product and it’s price is affordable to most. Reviews of the product will be a factor that could make the product undesirable.

Potential entry of new competitors is rendered low for the grocery retailing industry. Puregold, SM Hypermarkets, Rustans, and Robinsons Supermarkets are amongst the top key players in the game. The entry of new competitors could be very low because of the huge capitalization funds that this industry requires. In addition, the industry has been long time dominated by the giant players that had already well established and positioned their brands throughout the country and that they had already spread out with branches in Metro Manila and other regions.

Big Wheel Brewing is a new and innovative craft beer brewing company. Big Wheel Brewing is dedicated to bringing their customers craft brews of the highest quality. Big wheel beers are made for people who prefer quality over quantity. Taste is the most important thing when it comes to brewing fine craft ales. An internal and external analysis will be conducted to determine the factors that have an impact on the success of the company. A SWOTT analysis will also be conducted to determine the strengths and weaknesses of Big wheel brewing along with threats and trends in the brewing industry. When analysis is complete it will help Big Wheel

This report presents the meetings that have taken place here at CanGo. For the short time I have been observing I have learned that CanGo is a small company but is one of the fastest growing companies around. During the meetings none of the staff members talked about the effects that online gaming would have. Furthermore, staff didn’t ask opinions on the online gaming topic they also didn’t speak about price of stock or how it contribute to the overall strategy. Some employees would like to see some firm financial projections before implementing the online gaming. During the meeting the staff assumes they would have to settle for the preliminary marketing plan.

With this in mind, buyers, e.g. supermarket chains, having strong bargaining power are switching between substitute products with only low switching costs and tend to buy their products from suppliers offering lower rates. As demonstrated by Barney (1991; 1995) the final step in the external environment analysis is the competitor environment which casts light on competitor’s objectives, assumptions, capabilities and strategy. Only with thorough understanding and interpreting of competitors’ actions, a firm can successfully compete against its rivals and create higher value for customers. When analysing its competitors and their trends, DSF should have seen that most of its competitors are multinational companies which control a great share of the foods industry and seek above average returns from imported and lower priced goods.

Along with that, the company can easily make their food healthier, but they choose likely. It is true that by doing this, it would cost more to produce the food, and they may lose a few customers, but the health concerns of their customers should be more important to the company. An example of

Buyers (consumers) have a great deal of bargaining power because the buyer has a variety of brands to choose from and a lot of options to choose from such as precook, fresh, roasted and boneless.

Bargaining Power of Buyers: The Buyers and suppliers do not have an impact on the purchasing of the product. NutriBullet is widely distributed and