The name of my lemonade stand would be, “Lemon’s Aid” along with the slogan, “When life gives you lemons, make...”. While brainstorming on the name, I took into consideration many of the factors that were called out in our readings and from articles. I wanted a name that would relate to our mission and conjure images of our products when mentioned. Most importantly, I wanted the name to represent our role within the community and the environment as a whole, while still keeping us unique. My hopes are the name "Lemon’s Aid" will convey our mission of being organic, wholesome, and good for the body and soul. Picking a business name will be one of the most important decisions to make. This name will represent your brand and the image your company represents; good, bad, and ugly. The brand will represent the core values and mission of your business. With just mentioning a business name, consumers are forming an opinion on what to expect when purchasing the product. The experience a consumer has with the brand will influence their decision to purchase again, try another product from that brand, and refer to family and friends. Well thought out branding protects you from competitors and provides leverage. When contemplating between products, prior experience with your brand could very well be the deciding factor. In a sea of products, your brand becomes recognizable, and the decision is easy. Consumers rather go with my product, since they already know what to expect. Just the
Explain how the ethos, mission, aims and values of a school may be reflected in working practices.
Identify some core values of this organization as best as you can. What do they believe in (beyond organizational success or profitability)? How might their revealing these values to customers and employees create opportunities to exceed expectations? How can they translate core values into actions to produce A-plus value, thus strengthening relationships?
The company, Lemon Lovin’ Life, is a lemonade stand that is in the beverage business. Being that it is a popular drink and the low cost of starting a lemonade business, there is competition making it quite competitive in the market. This report outlines the company’s branding strategy, identification of possible new locations, promotional plans, and employee training opportunities.
McDevitt (2014) stated that “a firm’s name can signal meaningful information about itself” (para. 1). Furthermore, customers consider the name of the business before they decide if it is an appealing place to go that will suit their needs (McDevitt, 2014). In addition, the name of a corporation “relates to its pricing decisions” (McDevitt, 2014, para. 7). Since businesses are listed alphanumerically in the Yellow Pages, the chosen name of the corporation affects advertising as well (McDevitt, 2014). Interestingly, selecting a name for a business is not a frivolous
The brand name that I came up with is a catchy and trendy word which I think represents the product and justifies the product’s need in hot season. The brand name would be “GO-COOL” Real Lemonade.
We keep everything honest and straightforward at On the Level Lemons. At On the Level Lemons, we strive to provide superior quality lemonade that customers praise to family and friends, mothers prefer for their children, purchasers choose for their clients, employees are proud of, and investors seek for long-term returns. We are a source of pride to the public, a helpful asset to our customers, and expect to enjoy further rewarding development through exceptional customer service, innovation, quality and commitment. Our purpose
The business name is Fotografia Novos Limites. The name is Portuguese for New Limits Photography. The reason I chose to name the business this, is because a photography studio on wheels is creating new limits and breaking previous limits for the photography industry. I also chose to have the name in Portuguese, because the language is very beautiful to me. I also wanted the company to have a unique name. Not many company names
When consumers hear the word personal branding, they will automatically associated personal branding with corporate branding (Gail (2010), When a company has established a good reputation and have endurance longevity, customers will keep that company on their mind and not concern with a particular product. For
According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.
Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.
I am going to discuss what the vision, mission and value statements are and how they are important to our business. Each statement has different qualities which I will discuss in my presentation. The future of our business and the Vision of who we are goes with our philosophy and ideals of who we want to be.
Under Armour, Inc. is an American sports clothing and Accessories Company. The company is a supplier of sportswear and casual apparel. Under Armour began offering footwear in 2006.
“Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms” (Mainwaring, n.d.). Personal branding is the message you intend to send to others that is a reflection of you, your values, and what you stand for. Branding yourself is vital in the business world today considering it can help you with, better opportunity discovery, better networking career advancement, and better success. It can also develop and define you as a leader. From “actors, musicians, athletes and models, the famous and near famous are all competing for market position in popular culture. Like products, celebrities even rename themselves to craft a brand identity” (Solomon, Marshall, & Stuart, 2016). Regardless
This report demonstrates the work of my group’s business plan and my reflection on what challenges we encountered, if our actions had either positive or negative results or what I could learn during the course of this process. The purpose of this reflective learning is to encourage integrate theory with practise, appreciate the world through my own intellect and turn experiences into a new potential learning experience (Wong et.al, 1995). The central theme of this report is to establish how my analytical thinking has changed and if & how I plan on inculcating it in my future endeavours. It includes the experience of my journey from the formation of the group to the final presentation of the module. This report demonstrates how my approach towards a critical problem while making decisions has changed starting from idea generation and implementation all the way through conducting various cultural events. Engaging in this form of assessment i.e. reflection has provided me with the opportunity to explore judgement and clinical decisions that have been made by me while in the practise (Epp, 2008). This report allows the reader to understand how I developed and achieved various skills of analyst, critical intellect and most importantly working in a group. Being as specific as it can, this essay will be a persuasive description of my journey, arguing on my behalf. It includes how my contemporary thinking helped shape our business ideas and developed further through
"The name is composed of the title by which the company, product, or service is commonly known and the graphic forms of identification, including symbols, logotypes or signatures, tag lines, and representative characters" (Roman G. Hiebing Jr and Scott W. Cooper; The successful marketing plan, a disciplined and comprehensive approach; 2003).