Haagen Dazs Case Study

drove an ice cream truck. After high school, he attended and dropped out of various colleges in the Northeast, eventually leaving his studies altogether to teach pottery on a working farm in New York's Adirondack region, where he also dabbled in ice cream-making. Jerry started on a more traditional path. After graduating high school, he attended Oberlin College to study medicine. Jerry worked as an ice cream scooper in the school’s cafeteria. Upon graduating, Jerry returned to New York to work as a…

Business Research Methods Date: December 6th 2010 The Amazing Success of Haagen-Dazs in Shanghai Haagen-Dazs ice cream, why is it so popular among Chinese people? The main purpose of this research is to understand the reason of Haagen-Dazs being so famous and popular in China, Haagen-Dazs’s success comes from how they managed to sell the Ice cream to the Chinese consumers, the brand is not selling just ice cream they are also selling luxury and status. Some important elements for this research…

Module MARKETING COMMUNICATION Title Exam Project (60%) The Haagen-Daz brand was launched in 1961, yet remained relatively unknown before its sensual advertising repositioned the brand as an Adult Ice Cream. Within five months of the advertising launch, Haagen-Dazs became the best selling premium ice cream in Britain with a market share twice that of its nearest rival. Your remit is to investigate how the ice cream was repositioned so successfully from a little know niche product to a global brand…

Ben and Jerry’s Case Study What makes a company great? Is it constant financial growth year after year? Is it producing a product that is known and recognized in millions of households around the world? Or is it being socially conscience while still providing a cost effective product? With Ben and Jerry’s ice cream company, it’s not enough to just be financially successful; they also strive to be socially successful. Ben and Jerry’s want more from their alliances with wholesalers, franchisees, and…

Marketing Plan | Häagen-Dazs | Table of Contents Contents EXECUTIVE SUMMARY 2 INTRODUCTION 3 1. SITUATIONAL ANALYSIS: 3 a) Company description 3 b) Product description: 3 2. MARKETING ENVIRONMENT : 5 a) Microenvironment: 5 b) Macro-environment: 6 3. SWOT analysis: 8 4. SEGMENTATION, TARGETING,DIFFERENTIATION, POSITIONING: 8 a) Segmentation: 8 b) Targeting: 9 c) Differentiation: 10 d) Positioning: 11 5. CONCLUSION 12 6. REFERENCE LISTS 13…

There is a great emotional involvement and a very small objective evaluation of the problem at hand. The consumer chooses to buy and them fell the product (in this case taste) and then evaluate his decision. This type of behavior involved in buying ice cream allows brands to exploit the emotional factor as a trigger of the purchase; Haagen Dazs is exclusive and sophisticated, Vianeta is posh, Calipo is fresh Super Maxy is cool, none of these are objective characteristics of the product, they are just…

Markting Final Report Häagen-Dazs Teacher:王全裕 博士 Student:觀光一 110113634邱嵂 觀光一 110113660張志鑌 Contents Introduction 2 Origin of brand name 3 Häagen-Dazs Honey Bee Haven 3 4P –Product 4 -Price 6 -Place 6 -Promotion 6 Conclusion 6 Reference 7 Introduction the idea for the Häagen-Dazs® brand dates back to the early 1920s. Reuben Mattus, a young entrepreneur with a passion for quality and a vision for creating the finest ice cream, worked in his mother's ice cream business selling fruit…

Carvel Beijing Partner Brief The primary benefit is that focus groups and taste-tests help us gauge our current markets and consumer preferences and perceptions. Whereas, this tracking study gives us a long-term tool to analyze any potential changes in these variables over a particular period of time. Notes * Steven Wang, manager of business development for Beijing-based Carvel Asia Limited was seeking to increase sales in the company’s flagship product category – ice cream cakes (main goal)…

political and cultural” (Philip 2010).. First of all, I would like to one by one to apply Haagen-Dazs. Micro-environment [pic] Sources: The company For research and development, Haagen-Dazs will create more kinds of product use to ice-cream such as ice-cream and cakes, Haagen-Dazs hopes create moon-cake makes by ice-cream. It is because the Moon Festival is a lot of people to buy ice- moon cake, so Haagen-Dazs is need to important with ice-cream moon cake. The china marketing research is…

Executive Summary This report investigates Haagen-Dazs ice-cream, in United Kingdom from a Consumer Behaviour Perspective. The current trends highlight the slow growth of market share in comparison to their direct competitors i.e. Unilever’s Ben&Jerry and Carte D’Or. Furthermore consumer’s perception and level of awareness towards Haagen-Dazs was analysed and also the Impact of reference groups, if it played a positive impact on consumer’s consumption for the brand was determined. Secondary research…