Haier in India Building presence in a Mass Market Beyond China

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Struggling to Make the Best Buy Analysis of the case- • User- Kade • Buyer- Ashey • Decision Maker- Ashley • Influencing Factors- Advice of Kade’s Friend , Persuasion of Sales Person • Ashley’s dilemma in this case. Since her boyfriend had lost his MP3 player a month before his birthday the choice for the perfect gift for his birthday was clear.i.e.MP3 player so Ashley has decided to buy the MP3 player with an assumption that her boyfriend Kade will like it. The biggest dilemma of Ashley was to find a right kind of MP3 player for which Kade will perceive a good value. The ultimate objective is not the features but the value realisation by his boyfriend. So the dilemma is 1. She is not tech savvy, she is not aware about exact …show more content…

To validate on Service issue she can contact to customer support numbers also on each model. Evaluation - In this case customer is dependent of External sources for Information so as on evaluation. she needs to evaluate the two alternatives suitably. The two alternatives are:-  Creative Zen Stone Plus which costs $59.99 and is recommended by her boyfriend’s best friend.  The Rio Carbon 5 costing $49.99 suggested by the store salesman. The next step is to examine these alternatives. The Creative Zen player is more aesthetically pleasing to her. It has color options which include Kade’s favourite colour blue. It is within her price range. And has a past record of customer satisfaction. But the salesman mentioned few performance problems with the product. And more over Rio has more features and is a cheaper option. Buying Decision - Before getting into final decision of Purchase what to buy & where to buy, she has to evaluate the Information sources and Products both. There can be priority with following rank- 1. Advice of Kade’s best friend- could me most important , reliable, unbiased and trustworthy source of information because of his intimacy with the end user of product 2. Internet opinions can be considered second

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