As Nielsen Digital Landscape latest report (The Nielsen Company 2016) and Helix Personas research demonstrate (Helix Personas 2016), our target audience is highly engaged with digital media for constant news and social media updates and regular online shopping.
Therefore, the digital strategy main objectives are the Homestyle website achievement of a high ranking in Google search engine, which has the 90% of active reach in Australia, and the engagement of the audience in the principal social media, in particular Facebook, because is where Australians spend the most of their time online (The Nielsen Company 2016).
As both online and in-store consumer first stages of purchase decision-making process are need of recognition and information
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Furthermore, engaging the audience by stimulating interaction and conversation allows Homestyle to analyse the consumers’ feedbacks about products and attitudes towards the brand to improve sales and advertising strategies.
By analysing the competitors’ social media strategies, including Ikea and Freedom, we elaborated a detailed content strategy, which contemplates:
- Showing photos and inviting to come in-store to see latest products;
- Stimulating conversation and providing suggestions about season interiors trends and how-to articles with photos of suggestive furnished houses (e.g. summer outdoor trends, how to decorate the house for Christmas, etc.);
- Limited time offers for purchasing online and in-store with coupons or codes to redeem, similarly to Freedom’s strategy (Freedom Australia 2016);
- Asking questions to interact directly with customers and receive feedback about products and connected lifestyle (e.g. “What’s your favourite piece of furniture from us? Show us a photo in the comments and tell us why!”, “No time to take care of a plant but still don’t want to renounce on style? Check out our incredible faux botanicals collection in our online store! Which one you’d like to have in your living room?), similarly to Ikea approach (Ikea Australia
It is interesting how social media today is influencing the marketing role of many companies and how it’s playing a big role in their success. The more the company advertises on social media, the
The popularity of different social media platform like Facebook, MySpace, twitter, LinkedIn, group me etc. has forced many companies to create new policies about social media. With the increasing use of social media policies in both the business and the personal lives, it is very important to set suitable strategies policies of social media. Therefore, I reviewed and critically analysis some of the boundaries on social media policy of a company called Best Buy. Let’s take a look at Bes Buy, which is the biggest multinational consumer electronics corporation in America.
Online shopping has grown in popularity with the rapid global growth in e-commerce. Apparently, many customers are attracted to this modern concept of shopping because of the various benefits and offers of the internet. Online shoppers can enjoy the opportunity to shop at any time whenever convenient using either a mobile device or a computer or laptop or tablet without the pressure of going to the traditional brick-and-mortar stores. It also allows customers to browse through seemingly never-ending options for merchandise or products not available in local stores and can likewise compare the different online stores and can make easy comparison between items and products, their brands and prices which
They apply both digital and non-digital approaches to best reach their customers as well as attract potential customers. With every new advancement of social media and technology, the company follows behind to stay in trend with their target
It is with consistent on web access you can with certainty having discounted store resolutions making you a buyer when you implement usage of Missguided Codes as Vouchers are always relentless within a frequent spree which makes you provisional for deals consistently in attainments when having procurement’s secured on a monthly basis and includes style and fashion you want to get as part of your buys on
The traditional retail experience is lost by the rise of technology and online shopping (Li et al., 1999). Shopping in stores was once a communal activity: walking in stores, interacting with other individuals, being able to feel the product and trying the product on (Monsuwe et al., 2004, p.115). There are many consumers who still prefer shopping in store and enjoy the shopping experience as opposed to shopping alone at home starring at a screen (Barnes, 2013). Technology should aid the shopping experience online, but there are still many concerns, uncertainties and risks that are involved in the process of buying online.
Discounts are offered both online and in store which makes it easy for the purchaser to products at lower prices. The user that chooses to buy in-store may have special shopping times in order to receive a discount or closeout price. The online customer needs to have a promotional code, or
By enticing customer interaction in house, consumers will build brand loyalty and would even potentially be swayed to purchase particular items. By hosting workshops, informationals, hackathons, etc. consumers can learn new skills or knowledge about a product and have a better understanding of the purpose and application of new technology. This can also be used as a method to promote certain applications. Best Buy has a college target market as one source, by promoting applications to help in studying mechanisms, college students will be able to truly see Best Buy as a one-stop shop.
It will be a selective event when you turn out to secure buys with discounts that are always a reason to trade from Missguided store online and with use of these means you can discover and trade with online vouchers with an extent to which you can stretch out having an intention of making discounted purchasing your means of earning.
A way to get public attention to the business it's mostly used to inform the public on what products or services the business is offering. This is done in a form of posters, banners and media.
Marketing is continuously changing and growing within the business field. Recently, social media is becoming one of the main marketing strategies used by companies, which is known as social media marketing. Twitter, Facebook, Instagram, YouTube, and blogs are some of the platforms used in this area of marketing. These types of social media allow consumers to be updated by following their favorite companies. It is not a surprise companies are starting to regularly use this form of marketing due to the role social media has in today's society. Social media does, however, impact a company in a multitude of ways. There is much debate on whether companies should or should not use social media to market themselves. Even though there are some flaws
The Internet has changed the way we do virtually everything, including the way we shop. However, shopping is not the only thing that has changed. In the last decade we have changed the way, we apply for loans, study, and even plan a vacation. Doing any of these things would have been impossible a few decades ago. At present, online banking, paying bills, ordering new services, and shopping online have become part of our daily lives. Traditional brick-and-mortar stores have been around much longer than online stores, but we cannot deny that online shopping is giving the traditional stores competition. Many consumers still choose to shop at regular brick-and-mortar stores because they like to see and
Consumer purchasing process is the stages which a buyer passes through a decision making pathway to buy a products and services (Kotler & Armstrong, 2012). It is defined as the activities that occur when decisions are made in a schematic format and reveals how different internal and external forces interact to affect how consumers think, evaluate, and act. The consumer purchasing process consists of five major stages. The five stages of consumer purchasing process are problem recognition, acquisition of information, evaluation of alternatives, purchase decision and post-purchase behaviour. Generally, consumers go through these stages when making purchasing decision. According to Blackwell, Miniard, and Engel (2012), the consumer
The benefit of social media is that H&M can get out its message and promote its brand by content marketing, while at the same time it can gather, store and interpret huge amounts of data. ‘’Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior.’’ (Content Marketing Institute,
Major developments in the information technology in the global economy have facilitated the success and have also become a core function of both economic and social lives. With these developments in social media marketing it’s possible to talk with the consumer as opposed to the traditional talking at them. This creates a reputation. New media technologies which include the internet, e-commerce, social networking among others have revolutionized how people interact with the world as well as with each other. Traditional media has always been aimed at reach. Even though it covers large numbers the numbers don’t