Haigh 's Chocolates : An Australian Confectionery Industry Organization

2520 Words11 Pages
Haigh’s Chocolates is an Australian confectionery industry organization offering excellent chocolate and related items to consumers in Adelaide, Melbourne and Sydney. The organization is situated in Adelaide, South Australia, it is a private company which was established in 1915 by Alfred E. Haigh. Alfred Haigh opened the first Haigh’s chocolates store at 34 king William street, Adelaide. He started mixing his specific flavor and producing chocolate – covered fruit centers. Which they still make today (Haigh’s Chocolate, 2015). The organization is a specialist retailer of premium quality chocolate. Haigh’s Chocolate has six stores in Adelaide six in Melbourne and two in the Sydney (Haigh’s Chocolate, 2015). Haigh’S Chocolate is a specialty…show more content…
Haigh’s has a strong commitment to environmental sustainability. Sustainability is essential to the brand because most consumers value and support the organization’s ecological activities. A lot of Haigh’s chocolate wrapping is intended to be reusable, recyclable or biodegradable on the grounds that ecological obligation is seen as a vital segment of their image. “Cost advantages, reduced material costs and environmental concerns are all reasons to look into reusable packaging”( Whalen, 2000). In the same way as other littler organizations they don 't have an inside packaging group, so their prosperity has been accomplished through long haul, synergistic associations with suppliers (Anonymous, 2015). Haigh’s develops many souvenirs, collectable and reusable gift packs from tin-ware, fabric packs, glass and wooden containers. By this way they reduce the quantity of disposable packaging and meanwhile offer a fascinating level of ever-changing occasional gifts. Moreover, they also collected and stored the rainwater then used through steam boiler system to saved thousands of litres of water each year. (Haigh’s Chocolate, 2015). Haigh’s Chocolate gives funding to variety, the children’s charity with main financial support from the sale of every 125gm large milk chocolate heart contributed to this organization. Variety tries to improve the lives of children who are sick or who need special requirement, so they can live, laugh and learn (Haigh’s Chocolate,
Open Document