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Halo-Horns Effect: A Summary And Analysis

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The halo-horns effect is a perceptual bias that occurs when a general impression is based on one characteristic of a person or situation that creates a positive or negative outlook (Nahavandi, 2015, p. 128). The impression can be based off of numerous things such as appearance, the way a person talks or dresses, assumptions about the individuals culture, etc. Take appearance for example, the primacy effect shows that in most cases first impressions are important and can sometimes become a halo-horn and affects later information gathered about the individual or situation (Nahvandi, 2015, p.128). Human beings naturally make these perceptual adjustments without realizing it (Beinghuman.org, 2013, para 4). I have been a perpetrator and a victim

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