Hepatitis C Commercial

Advertising is a complicated form of marketing, it’s almost like an art form. One must be acutely aware of their audience and what captures their attention, otherwise the advertisement will fall flat. There is a myriad of different ways to lure consumers into buying a product; for example, the Center for Disease Control’s (CDC) managed through a series of advertisements to convince individuals of the importance in getting a vaccination for the influenza virus. It was applied using multiple techniques, namely the methods of universal appeal and association. These techniques helped the CDC to effectively promotes the flu vaccine and get their message across to a wide range of people.

For this Ad logos is used to show that people need and should pay a higher cost for their tires because of the trustworthiness built into the tires. Logos gives the ad a meaning to care for it. Michelin makes it seem like they really want you to buy their tires because nothing bad could happen to you and your family if their tires are the ones that are on your car. In the sincere paragraph printed on the ad they give reasoning’s as to why their tires are more expensive than others. This advertisement suggest that their tires will last longer than the cheaper tires.

Many businesses and organization use the method of advertisement to sell their products. Ads enhance products and encourage the audience to buy its products. There are many strategies in which influence how successful an ad can sell its product. In this essay, I will be conducting a rhetoric analysis on a chip advertisement created by Popchips. This essay should identify the audience the ad is trying to reach; the message the ad delivers; and the three modes of persuasion (ethos, logos, and pathos) that are used in this ad. For reference, this ad can be found at the end of this essay.

Advertisers all have one goal in common, that is an ad that is catching to a consumer’s attention. In today’s fast paced society there are so many selling products and charities. As I exam the advertisement for the American Society for the Prevention of Cruelty for Animals (ASPCA), I will show how they use the pathos, ethos, and logos – also known as Aristotle’s Theory of Persuasion.

When people see or hear advertisements, whether it be in a magazine or on television, many do not stop to consider or analyze the techniques that go into making the advertisement effective. For instance, the Center for Disease Control has a campaign that has the purpose of promoting the influenza vaccination. If you examine the campaign closely, it becomes clear that the advertising campaign targets a diverse audience of all ages, genders, and races who could all benefit from getting an influenza vaccination. In this advertisement campaign, the Center for Disease Control effectively promotes the benefits of getting an influenza vaccination to a targeted audience using numerous persuasive techniques such as association and universal appeal.

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

American’s most savored beverage is beer. It’s one of the top consumed drinks and can be drank for different occasions. Budweiser, one of the most top selling beer companies puts out their commercials to advertise their beers. While their commercials are used to produce sales, what most don’t see is the message they associate when drinking a Budweiser. These commercials often use rhetoric to persuade us. Rhetorical devices are used to be the most effective way to persuade and audience into thinking. Pathos, ethos, and logos are used to make a powerful statement to be successful in their beer sales.

Hepatitis C has been referred to as a "Silent Epidemic," since it usually progresses slowly over many years. Most people who are infected with hepatitis C are not aware of any noticeable symptoms for as long as one to two decades after they are infected. In fact, by the time symptoms appear, the virus has probably already begun to damage the liver. If the liver is injured and stops functioning, death will always be the outcome (Lieber). Liver failure from chronic hepatitis C is one of the most common causes of liver transplants in the United States.

Tried explaining the look of the ad while explaining the appeals within the ad, rather than just painting the picture of the ad in the introduction

This advertisement is effective because it does its job of getting the audience to become a consumer. It uses all the necessary strategies with using ethos, pathos, logos, etc.to get its point across. This advertisement carefully engages the appropriate analytical approaches, which will get the audience attention by using meaningless but catchy words. The advertisers’ ideas were treated as primary, instead of derivative. “Ideology is an inverted genealogy of culture”. Kenneth

Advertisements, in the twenty-first century, are an ever-present medium of influence in our day-to-day lives. This notoriously ubiquitous form of publicity has become so intricately woven into our cultural and societal presence that we have learned to absorb the messages put forth by advertisements, often without any question as to their credibility. Advertisers position readers to accept the messages being conveyed, and in doing so, attain an unsettling degree of power over their readers, with the ability to exploit feelings, emotions and desires through the use of clever discourses, images and symbols. In order to undermine the influence and pervasive nature of advertising,

Furthermore, the typical business approach of advertising prescription drugs is that advertising will increase their sales, since consumers are the primary reason pharmaceutical companies continue to be in business. In addition, one of the various philosophical perspectives about advertising prescription drugs is neo-utilitarian. Pharmaceutical companies are concerned about the quality of and expectancy of individual’s lives because it will benefit society. Another philosophical perspective of advertising prescription drugs is egoism. Pharmaceutical companies advertise directly to consumers because it produces more income.

Tobacco, tumor causing teeth staining smelly puking habit. Advertising has become a way of life. The average American is exposed to 3,000 advertisements a day. These advertisements come from the television, radio, news-papers, billboard signs, and countless other ways. The advertisers use different ways of attracting a consumer to buy their product. One of the strategies that the author will use is called appeals, which uses ethos (ethics), pathos (feelings), and logos (logic). Some people believe it is and will continue to destroy life and moral values in our nation. The rhetorical triangle is used very well in advertising; in some cases it is hard to catch the imbedded message. The

Studies have shown that advertisements for prescription drugs (Rx) and over-the-counter drugs (OTC) can be perceived differently depending on the audience. Furthermore, according to Alperstein (2014), in relation to Rx drugs,

There is also a group of young individuals that have the means to go and spend this type of money on an automobile. This advertisement would appeal to that crowd because it showcases the cars’, in my opinion, masculine, powerful, and sporty looks which also give insight into the performance-oriented roots of the car. Also the car can be an “image booster.” In today’s society many think of cars as a status symbol and see the car one drives as a window into the owner’s personality. Many people today associate what a person drives with how successful they are and what type of person they are. This is in some cases not a good way of judging a person because many people leave beyond their means or find ways to obtain material possessions they cannot actually afford.