2. What do you think of the way the team set out to find a market for the Kittyhawk? What correct turns and what wrong turns did they make?
When setting out to find a market for Kittyhawk, there were several correct and incorrect decisions that the DMD division made that greatly affected their product and its future effectiveness. They initially went about it the right way by researching the electronics industry and the several companies within the industry that might want their new product. They also spent time analyzing HP’s future product plans and how they aligned with that of Kittyhawk’s. They looked into businesses where their innovative and disruptive product may have a greater demand and be better able to quickly incorporate
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At the show, they bypassed the desktop and notebook computer sections, which were established markets that could have taken advantage of Kittyhawk. Although searching for a “new hill” to establish their market is a good idea to get a first-mover advantage, there are high demand risks when focusing solely on unproven markets. Instead of focusing on such unproven markets, DMD should have created their product so it could be variable enough to adjust to different consumer needs, which would attract a much wider market.
DMD made the mistake of setting forth goals for Kittyhawk before assessing the market. These goals were not only unreasonable, but they created a lot of pressure on the engineering staff. They set forth a strict deadline of introducing the Kittyhawk in 12 months and breaking even in profits in 36 months. Although this is a good idea to motivate your engineers to beat the competition and achieve a first-mover advantage, the engineers instead sacrificed aspects of the product that were critical to its success and were part of the original goal. In order to lower the price of the product as much as possible to satisfy customers, they sacrificed some of the promised capabilities that set the product apart from the competition. Although there is definitely an innovation and price tradeoff, when HP refused to sell Kittyhawk for less than $130, it was a clear indication of how they had moved so far away from their original goal
The after taking 25 years to develop the F22 Raptor from conception to operational certification the United States Air Force (USAF) produced the world’s first 5th Generation air superiority fighter. (site) This revolutionary fighter plane leveraged its very low observable stealth (VLO) and thrust-vectoring and digital fly by wire technology, to produce an extremely fast, agile and deadly air to air combatant. (GEO P 2) However, in 2009 Robert Gates, Secretary of Defense, (SECDEF) convinced the President (POTUS) and Congress to truncate the F22 program, leaving the USAF with less than 187 operational F22 Raptors, this number was well short of the 381 the USAF estimated they needed to meet their mission requirements. (AWC 1/ site) Gates made his controversial decision based on three factors. This essay will explore these factors and explain how the 2009 U.S strategic environment, the overall cost of the F22 and Secretary Gates’ desire to change the Department of Defense (DOD) all lead to the decision to limit the production of the F22 Raptor at 187 aircraft.
1. What are the lessons useful for their future microprocessor business that you think Intel should have taken away from their experience in the DRAM industry?
This sourcing strategy report represents the result of our analysis of four potential suppliers both domestic and international in an attempt of the company to outsource many key product components and subassemblies, including the 9000x series DVD drives. The identified suppliers include:
Build the management-research question hierarchy, through the investigative questions stage. Then compare your list with the measurement questions asked.
The case study focuses on an employee, Paul Keller, who is being affected by a number of factors. His job performance is hindered by constraints such as his work environment, his home environment, stressors, mood, and the management style of his superior. The case study demonstrates how his job performance is affected and what the consequences could be as a result of his poor job performance and lack of concentration.
In 2011, in Fushan, Guandong province in China, a two-year-old girl named Wang Yue(Yueyue) played alone along the road near her home in a market. She was hit by a van accidentally and then run over by another van. Both drivers did not stop and take a look of the situation. When Yueyue was found by her mother, she was already seriously injured. After the incident happened, there were 18 people passed by, some actually notice something happened, but left Yueyue lying on the road.
The Current problem | The Fremont branch for Fry’s Electronics has been running on an outdated platform for too long and there has been a clear dip in customer interest and loyalty. SoLoMo strategies will help regain old customers and reach new customers.
Digby Corporation's initial goal was to gain a strong competitive advantage by quickly upgrading the products through our R&D Department. Instead of working with the products already being produced Digby chose to pursue a riskier route of developing a brand new, high-end product built to the exact preferences of our customers. Digby quickly realized the extensive costs associated with introducing a brand-new product and acknowledged
1 I would definitely describe Greg Mortenson as an “Authentic Leader”. In our text authentic leadership is described as a type of leadership that can be nurtured, and develops over a lifetime, can be triggered by major life events, and that a leader’s behavior is grounded in strong ethics. The definition continues on to say that there are four authentic leadership components: Self-awareness, Internalized moral perspective, meaning knows the right thing to do and is driven by ethics and fairness, balanced processing, meaning they are fair minded and open to others, and they possess relational transparency, meaning they are honest and
* Techsonic needs to address its representation with its retailers or supply chain. If they do not address their supplier chain it will be hard to get any old or new product into the market.
Dell Computer Corporation is the focus of the case. The time of the Dell case is
The computer industry is a tough and competitive business. Companies are constantly competing to have the newest and greatest advancements in technology that will make their product the most appealing to consumers. It is a multi billion-dollar industry, but in mid August Hewlett Packard, the worlds largest PC distributor made the announcement that it planned to exit the Personal computer industry to focus on other aspects of their company. This shocked not only consumers, but also other competitors in the industry. Just a few months after Leo Apotheker, the CEO who made this decision, was fired from his position and replaced by Meg Whitman. When Whitman was hired she made it clear that “Apotheker's
Dell Computer Corporation was founded in 1984 by Michel Dell, as a result of a growing demand for his pre-formatted hard-disks and upgraded IBM-compatibles.
There are various supertrends that are actually driving H-P to change so as to fit in the future business world. One of the supertends is more competitors in the market. As stated in the text in 2011 there were too many competitors and H-P was not actually prepared fully to compete with them. H-P could take almost three weeks for it to make a well organized sales quote while its competitors could take the shortest time possible. With the growing economy, H-P has to get concerned on how to out compete its competitors and then be on the front line of competition in the future. With this change then H-P will be able to attract many customers hence increasing its sales. Another supertend is the increase of the marketplace due to much segmentation. Even though H-P revenue has been declining since 2011, it decided to lay off some of the employees and then utilize the remaining ones appropriately and then spread them in various markets so as to satisfy their customers and then maximize their sales. Another superntred is taking knowledge as a very profitable idea. With this Whitman had to move most of the customers and then she had very serious meetings with them. Also she ensured that the whole work environment was equalities to all the staff as well as the employees. This would make all the workers to feel
HP’s board had a history of turmoil and turnover. It began in 2002 when Carly Fiorina-CEO since 1999-initiated a merger with Compaq. Most of the board supported the move. However, Walter Hewlett-a son of company founder Bill Hewlett and a longtime director-opposed it saying the merger would destroy the egalitarian culture that was a core element of his father’s legacy. In a close vote, stockholders ultimately approved the merger and Hewlett subsequently left the board. Thomas Perkins, who initially served on the board, rejoined the board shortly after the merger.