History of Dth

2958 Words Aug 9th, 2010 12 Pages
DTH Satellite TV: Timelines to the Future

While today's hot DTH marketplace makes for an exciting story, this is an industry with a history unknown to most. It is a story of an industry which was never supposed to exist. An industry born out of the genius of a Stanford University college professor and publicized by ham radio conversations. An industry that defied all odds to grow from the backyards of techies and early adapters to today's multi-billion dollar first-line competitor to the cable monopoly in America. And, it is the story of an industry comprised of thousands of entrepreneurs who kept the dream alive during long periods of traumatic political and marketplace upheaval.

Come with us now as we look at the people, the events,
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How did the world find out about Taylor Howard's invention? Well, as an amateur radio operator, he shared his knowledge with fellow "hams" around the world. This was backed up with a simple how-to manual on satellite TV published by Professor Howard. As the techies began to grasp the capabilities of satellite TV, a small group of entrepreneurs moved from hobbyist to businessperson. These pioneers -- many operating out of their garages -- gave birth to an industry which sold approximately 5,000 systems in 1980. Each of these systems, boasting an antenna 12 feet or more in diameter, fetched a whopping $10,000. The journey towards the DTH industry of today had begun.

1981 - 1985 Dish Fever Grows

The DTH industry grew quickly from its modest beginnings. As each new system was installed, the word of mouth advertising grew for the industry. Obviously the early DTH systems were very large, thus the simple act of having one installed drew the attention and interest of the neighborhood. Once non-dishowners experienced the diversity of satellite-delivered programming (new cable services were now launching at a rapid pace) coupled with the unsurpassed audio and video quality offered by a DTH system, the fever began to spread across the land.

For satellite TV to move beyond the techies and early adapters, into the mainstream consumer marketplace, three things

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