How Advertisements Can Not Be Escaped

provides a discussion on the power of advertisements. He attempts to solve whether or not

They have invaded every aspect of our day to day dealings, our conversations, our thoughts and to a certain extent control our behavior as customers and consumers of goods and services. Advertisements stare and scream at us from every street corner, every newspaper, every magazine, every hoarding, every stall or shop or showroom to walls of every public building, vehicle, radio and television. They don’t even spare our computer screens when all we are interested in is checking our mail or even simply browsing through. The world has suddenly become advertisement conscious so much so that at night the city lights up with thousands of neon glow signs proclaiming, capturing and demanding our attention.

In today’s society there are a plethora of ideas about advertisement. What would it take to meet societies want’s with the increase in advertising of new technology? In regards to four articles: “What’s Changed” by , Jane Hammerslough, “Urban Warfare” by, Kate MacArthur & Hilary Chura, “The Age of Reason” by, Kenneth Hein, “The Buzz on Buzz” by, Renee Dye. These four authors describe the many different angles that can be approached by advertisement. They have also shown some great aspects of the new uprising development of advertising technology in modern American society.

The average United States Citizen views about 5000 advertisements a day (Johnson). Advertising is everywhere. Billboards on the way to work, ads on the internet, and paper products such as magazines or newspapers display a sale or a promotion of a good or service. Usually, the ad will give a brand or company name, and uses the product’s merits to draw the consumer closer. This has grown exponentially as advertisements in media in 1970 were estimated to be 500 a day, a ten percent increase in the last 48 years. (Johnson). This is due to the rise of technology, as the computer has become a household gadget within the new millenium. These advertisements are meant to give a synopsis of the product or service’s purpose, quality, and efficiency. If a consumer views 5000 advertisements in a single day and assuming the commercials do not repeat, 5000 goods or services are introduced. With more options to choose from in such little time, the consumer has a harder time differentiating the quality and perhaps necessity of the product. The marketers rely on the quick, impulsive decision making of consumers. With the misleading nature of many infomercials or radio broadcasts, the people of American society are bombarded with constant propaganda, thus making seemingly harmless promotions more potent to filling industries’ pockets and lessening the common population’s

Throughout history, advertising has played a significant role in consumerism, politics, and much more. By the 1920’s it had developed into a major aspect of daily life for Americans, determining everything from their hygiene habits to their meals. Despite this having been almost one-hundred years ago, there are many similarities, but also many differences in the advertising industry today.

Imagine sitting down on a Saturday night to relax and watch your favorite show. As you turn to your show you begin notice that the whole thing is full of ads, everything from the billboards in the back ground, to the logo on the coffee cup that the main character is drinking out of. This is exactly the kind of thing you can expect to see in the future. In his article Damian Ward Hey argues that it is in the best interest of the television and advertising industries to keep the balance between appropriate advertising and content. He uses evidence and examples of virtual advertising that relate to the audience as well as his well-educated tone of voice to make his claim, and

Advertisements have the phenomenal ability to either convince, inform, or entertain someone in a matter of seconds. Because of this, advertisements over the past few decades have grown immensely. According to SJInsights viewers are “exposed to over five-thousand brands and advertisements each day” (Johnson). These advertisements include commercials, internet based ads, and print advertisements. With the continuous growth of social media platforms and technology, viewers can only expect this number to go anywhere but up.

As part of a capitalistic country, advertisements play an important role in business progression and consumer decisions in the United States, due to its aid to consumers to help make a purchase that would, in turn, help businesses and themselves go about their daily lives. With advertisements cleverly materializing on billboards, television, and a myriad of locations on the seemingly infinite space of the Internet, there is bound to be at least one that affects one 's decision-making process either the most or rather significantly. An advertisement that protrudes out into the light of memorable pieces of art, in terms of composition simplicity and personal impact, is an

Ad. Council is a non-profit company and is also America’s leading producer if PSAs has made a PSA Advertisement (See Figure 1) “Hunger likes action movies, too.” that targets middle and high class Americans that is definitely not successful. The AD has an abundance of emptiness, consists of three colors white barely being used, green being the second most used and the orange being the background and the primary color used. The largest text of the AD consists of a phrase that has no context, and the message of the AD being placed below it in a green horizontal bar.

As a technological, capitalist society, advertising is everywhere we look, and as such is impossible to ignore. As such, advertising is recognized both consciously and subconsciously, and is ingrained into our everyday lives. In a fast paced and constantly changing marketplace, producers are always looking for a new way to advertise and efficiently reach a larger audience. With the rise of the internet in recent years, many companies and have turned to online advertising as a way to reach an international market. This is well demonstrated in the article by Andrea Chang. She explains, “Hauling is one of the fastest-growing categories on YouTube, with more than 200,000 videos, said Anna Richardson, a spokeswoman for the website. And making videos can be lucrative: Haulers and other users who join YouTube’s ‘partner’ program can get a cut of the profits from ads that run with their videos” (Chang 2). Chang demonstrates not only how useful these videos are for companies, but also how popular they are, being one of “the fastest-growing categories”. By not only assaulting the consumers with physical ads in their everyday life, but by also utilizing video advertising, advertising is shown to be integral to our very way of life, and impossible to avoid. As a result of the constant presence of

Everyday life people would experience continuous advertising monopoly in today’s world which is not limited to the present culture but it has been one of the major influences to people’s lives in the past as well. These advertisements could be on television as commercials, magazine ads, billboards, signers, posters, radio stations and now it has now spread through World Wide Web earning millions to billions in co-operate world. Advertising now have become a continuous feed to human population all around the world.

In “Advertising: The magic system,” Raymond Williams examines the history of advertising and its evolution from the very earliest examples in ancient Greece to the multibillion dollar industry it is today. Williams states that to recall this evolution is to explain how an industry that originated from the simple dissemination of news and events evolved into a deeply rooted system of commercial information and manipulation (Williams 411). Firstly, Williams clearly explains that the rise of large-scale advertising did not come out of

Looking at the numbers from Figure 1 it may be obvious that the amount of revenue received from print advertisements is decreasing dramatically, however not so obvious is that the increase in revenue from online advertisement is much more drastic. Another result of the decreasing revenue of print advertisement and increasing revenue of online advertisement is the overall decrease of revenue from advertisement. From the beginning of the data collection to the end, the total combined revenues of print and online advertisement had decreased by about 52% (Edmonds, et al.).

With the use of examples review current advertisements banned by the ASA. Critically analyse the rules imposed by the Advertising Standards Agency, are they reflective of public demand.

Advertising - which can be reduced to ‘ad’ - is classically used to sell a product or service. The very first ad was aired July 1st 1942 in the USA; in the UK the first ad was aired September 22nd 1955 on ITV. In many countries political campaigns exist and are essential but in contrast countries such as Norway and France control or ban such political campaigns. The two core tasks of advertising are to meet broadcast standards and to air an advert to the appropriate audience. This essay will examine television advertising and the problems and changes they have encountered over time, it will look at the social issues advertisers face and explore the solutions and falls throughout the history of advertising.