How Agile And Scrum Can Be Used For Help A Start Up Business? Essay

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Table of Contents
What is Agile? 3
What is SCRUM? 3
SCRUM vs Waterfall 3
Sprints 3
The roles in SCRUM 3
Product owner 3
The SCRUM master 3
The Team 4
3 Artifacts 4
Product Backlog 4
Sprint Backlog 4
Burndown Chart 4
3 Ceremonies 4
Sprint Planning Meeting 4
Daily SCRUM 4
Sprint Review 4
Problems in the business/industry 5
Marketing 5
How can Agile and SCRUM can be used to help a start-up business? 5
Applying SCRUM to Marketing 6
Team Roles 6
Product Owner 6
Scrum Master 6
The Team 6
Product Backlog – Release planning 6
Sprint backlog 6
Burndown Chart 6
Daily scrum 7
Sprint Retrospective 7
Benefits of using Scrum in Marketing 7
Increase in Productivity 7
Better Productivity 7
Satisfied Employees 7
References 8

What is Agile?
Agile methodologies promote a structured project management process that encourages self-organisations, accountability and teamwork. These are the best practices that allow customer needs and company goals to be developed through rapid delivery of high quality software and a clear business approach. The software development is based on iterative development that consists of various procedures (cPrime, 2016).
Agile development refers to any development process that is aligned with the concepts of the Agile Manifesto, these are: (, 2016)

• Individuals and interactions - over processes and tools
• Working software - over comprehensive documentation
• Customer collaboration - over contract negotiation
• Responding to change - over

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