How Can Organizations Shape And Manage Relationship Inter Dependencies And Associated Exchanges?

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IT-BASED VALUE CO-CREATION IN HUB-SPOKE DYADS
IT-based value co-creation research is concerned with inter-organizational arrangements and processes in which two or more organizations leverage IT to form mutually beneficial partnerships or alliances (Grover et al. 2012). In such relationships, the partnering organizations seek to generate value that is greater than the value they could create independently by relying upon market mechanisms alone (Dyer et al. 1998). Based on these premises, IT-based value co-creation research seeks to understand and explain how IT can help organizations shape and manage relationship inter-dependencies and associated exchanges (e.g., information flows) to yield mutual benefits. As such, Kohli et al. (2008, p. 28) suggest “co-creation represents the idea that (a) IT value is increasingly being created and realized through actions of multiple parties, (b) value emanates from robust collaborative relationships among firms, and (c) structures and incentives for parties to partake in and equitably share emergent value are necessary to sustain co-creation.”
Using IT-enabled organizational relationships as the unit of analysis, recent studies have empirically examined how such relationships can yield mutual benefits, especially in the business-to-business (B2B) context. Examples include IT-based value co-creation in supply chain relationships (Cederlund et al. 2007; Klein et al. 2009; Rai et al. 2012), between platform producers and developers
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