How Effective Is A Personal Branding? Essay

A brand is what can either attract people to you or make people avoid you; people would identify you by the brand you portray. One can communicate their brand through actions and words. “It is essential to understand that wherever we are, in whatever we do, we are all building our brand”.

My personal and professional branding are the same: being passionate about not limiting myself by my thoughts or actions, I am here to push the boundaries with those around me. This may sound simple, but there is a lot that goes into it. Building a network of strong, confident people is the key to being successful. My goal is to keep building these professional relationships as well as in my personal life with the help of social media and goal setting.

Personal branding is a concept that is geared for all people.  It is not just for famous people. Suze Orman started off like a normal person, but now she carries a strong name brand.  A simple person who wants to be successful and start branding their name.  Years later, they  may become a normal brand name in someone household.   The high increase in online searches and social media platform, personal branding, is relevant. According to Cohen (2014), personal branding is a necessity and marketers need to learn to understand branding.   Cohen (2014) stated personal branding  is required to establishing a good reputation with the consumers, with a good reputation that will be credibility, and personal branding is about enhancing longevity.   This paper will discuss what is needed in personal branding to be successful and why personal branding is important.

I am an IT Professional with over 8 years of experience working with hardware, software and network engineering. Throughout my career I have held various positions including several leadership roles. The IT industry is a very technical field where individual contributors are critical to the success of the organization. With the extensive leadership training and experience I have gained, has allowed me to stand apart from my peers and take a more active role in the organization and its strategy. I continuously strive for my own personal development, including going back to school as an adult to achieve my bachelor’s degree. I understand the importance of

Social networking can benefit businesses greatly. These sites allow businesses to advertise and market services to a large audience, and since a profile is free to set up, the advertisement is

I never in a million years would’ve thought of selling my own personal brand. Not in a literal sense, but the way you present yourself to others can really spark one’s career. Going into this presentation on personal branding, I knew the general idea of what it was, but not to the extent of how importance it is to be able to sell yourself to others. First off, I now know that making great first impressions can make it or break it for my future. I’ve always judged people based on their first impression I had on them, but never really thought about the impressions that I have made on people. Kaplan Mobray really emphasized on the importance of first impressions, which has resulted in me being more cautious on what I do and say when I meet new

When I started semester two of leadership skills this is what I asked myself constantly. What is my brand and how cold it help me? My personal brand statement is a little description of who I am and what makes me stand out from everyone else. But what does it mean? In the lesson they tell you that when people see you or get a message from you or even when your name pop up on their phone when you call certain words and images instantly appear in their head. Now our job is to make sure they a remembering good and positive things about us. My brand statement expresses that; I am an optimistic hard working person who believes that motivation and dedication is the key. When people think of me they think nice, kind, quiet, love and peace. I stand

Social networks are accessed on a daily basis that means there is more of a chance that people are going to see your brand on their social network.

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

In society today, everything has a name for it. If the product doesn’t have a well-known name, it goes by name that a well-known product that is similar goes by. Branding has made its impact on society and it’s never going to go away. In this situation, all we can do from here is analyze more and more until we fully understand its presence in society and its effects. Branding has its biggest effects on consumerism, which makes us question consumerisms power in society. Has our society become one big, replicated consumer or can a consumer or even a person still be unique and individual? Branding creates competition amongst companies throughout the world and creates a competition for the consumers. Not only, it also creates issues, creates

Also, understanding other people’s perception of you speaks high volumes of your personal brand and can help make you a successful leader. “View your personal brand as a trademark; an asset that you must protect while continuously molding and shaping it. Your personal brand is an asset that must be managed with the intention of helping others benefit from having a relationship with you and / or by being associated with your work and the industry you serve” (Llopis, 2013).

With social networks, companies can develop direct interaction with their customers and above all they can create online word of mouth with the tools providing by social networks.

The important factor in making a brand image is to possess a clear differentiation with other products according to Kumar et al (2006). On the other hand, (Long 2010) said, to change The way a mark image is conduct, the original brand personality and value should first qualify in order to decrease the minimum customer’s perceive of chaos and inconsistence. One of the central tenets of selling is that brand images are an important determinant of buying behavior (Burmann 2008).

In recent times, branding has played a pivotal role in some brands’ success. This has been made possible through the ability of some marketers to capture the essence and minds of people (consumers), and put the trends and characteristics into the personality of a brand. Customers have always found ways to identify themselves with certain products, and on several occasions, branding campaigns

Everyone from countries to political parties to individuals in organisations is now encouraged to think of themselves as a brand, in which have seen the obvious success of the brand concept in past years (Geoffrey R., 1997). Why the brand is significant? And what make the brands so attractive and successful? This article will explore the role of the brand and critically analyse the advantages and disadvantages of branding.