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How Technology Has Changed Our Business World

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Technology has become a groundbreaking opportunity and advantage in the business world, especially for marketing. With technology, marketers can market on social networks, text messages, the app store, etc. Technology has become a huge source in expanding a brand and marketing a brand in ways that were not possible before. More people are spending more time on mobiles, tablets, and laptops than in an actual store. So marketers have to reach customers through all of these devices in real time and create campaigns that will work across social media, display advertising and e-commerce (Benady, 2014). Marketers are using technology to reach out to certain target markets as well. The social media outlets include: Facebook, Snapchat, Instagram, …show more content…

This tablet holds information pertained to a specific store, such as Walmart or Publix. Sure Shop Technology allows the businesses that are interested in Sure Shop Technology’s devices to run a trial to see if the devices are fit for the business. Throughout the trial the tablets are located in each department or section of the store. Depending on the size of the store, each department will have one or two tablets. The tablets hold in information about the products and/or services the business provides. Customers will be able to ask the tablet information in, which the table should be able to respond with a real time answer. The devices that Sure Shop Technology provides have been designed so that anyone, no matter what kind of technology background they have can use them. The tablet has easy to use software that will allow customers to locate items and find out information about items in the store. The software has the inventory of the store listed so that customers can see whether or not the store has the item they are looking for.
The Sure Shop Tablet was chosen to market because it is a new way of doing business. Technology is the future, which means companies are going to be looking for ways to utilize technology in the stores and with the customers. This tablet will make shopping easier for the customer and will make the jobs of the associates of the stores easier as well. Associates may have to help

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