How Marketing Is The Procedure Of Affecting Deliberate Trade Exchange Essay

The promotionPromotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The pace and creativity of some promotional activities are almost alien to normal business activities.The cost associated with promotion or advertising goods and services often represents a size-able proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective.

Promotion is about how the customers are informed about a particular product or service and plays a vital role. So promotion basically carries the 3 Ps of the marketing mix by presenting that all important information to the right target market.

“Promotion refers to the advertising and selling part of marketing. It is how you let people know what you’ve got for sale. The purpose of promotion is to get people to understand what your product is, what they can use it for, and why they should want it.”

Promotion is a way company communicates messages on what the pruct does and what does the product can offer customers. It includes below elements:

The entire purpose of promoting products is to create awareness, persuade and inform customers about your product or service while identifying key features compared with competitive products. There are many benefits of performing successful promotion such as increasing sales and acquiring a greater market share, showing your products features and exposing competitive product’s flaws, teaching the market benefits of your product, explaining different usage of your product, conveying your brand image of your organisation and promoting new and improved features of your products.

Promotion: promoting product to target market which may focus on acquiring new customers or retaining customers.

Advertising: This area deals with advertising of manufactured goods, introducing new product in marketplace by different ways and support the customer to buy thee products.

Advertising is bringing a product (or service) to the attention of potential and current customers. Promotion is a way to increase customer awareness of a product or a brand, generate sales and create brand loyalty.

Promotion activities will be conducted in the initial stages to make customers aware of the business. In the advanced stages, sales promotion will be implemented to promote sales and positive customer relationships.

Promotion activities include publicity, public relations, exhibitions, demonstrations, etc., it is the marketing manager who decided to promote level of marketing spending. Promotional activities are mainly aim to supplement personal sales, publicity and advertising. Promotion helps traders and sales people to represent the product in an effective way, and induce them to buy. Promotion is made up of different blends of its components which are used to achieve the company’s marketing targets (Singh, 2012). There are several tools entailed in the marketing strategy as

Promotion- It is creating awareness about the product or telling customers about the product availability.

Promotion is the direct way in which an organisation attempts to communicate with various target audience. Promotion consists of five main elements: Advertising, Personal selling, sales promotion, Public Relations and Direct Marketing.

Promotion – an activity, such as a sale or advertising campaign designed to increase visibility or sales of a ‘product’.

Place – Place is also very important in the terms of business because before opening the business they should consider the location properly that are they targeting the proper market according to their business. Place must be easy accessible for customers, suppliers etc.

Promotion is an aspect of the marketing mix that has great importance. In order for our product to be successful, the promotion we use will be very vital. This is because of the fact that the method of promotion we use for the product can help to differentiate our product from other products which makes it unique and outstanding amongst other brands. Moreover, using the right promotion can be used as a way to persuade consumers of our product that they made the right choice.