How To Write A Case Study Canwall Paper

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Introduction: A Canadian company named Canwall Papers sends a team of two to represent a company in China to negotiate a sale to new wallpaper company. The Canadian team consists of Charlie Burton, the president of Canwall Papers and Phil Rains, the marketing director. Before the Canadians went to China, they had several meetings. The first meeting was with Mr. Lee the manager of the Chinese company and the others were via numbers of letters and faxes. When the Canadians and the Chinese started the negation, it did not go very well. Although the Canadians knew that their product was good and the price was acceptable the Chinese ended up buying from a Japanese equipment manufacturer. This report will analyze the things that caused the Canadian
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