Billy Stringfellow
Amy McWhirt
Composition I, On-line
11 May 2015
Come Sail Away Vacation is a time that most people, both young and old, look forward to with great expectation. Much thought and consideration are usually given regarding the details and planning of a vacation. Finding a great location with activities and dining options for all can be challenging. Our family struggled with this dilemma for many years, until we went on a cruise vacation. There, we found the vacation of our dreams. We had a solid week that we did not have to drive anywhere, cook, wash dishes, clean anything, or even make the bed. Because one can travel in luxurious accommodations to exotic ports of call, enjoy fine cuisine, service and entertainment for an economical price, cruising is the best vacation one can take.
Cruise ships leave daily from locations all over the world and sail to many wonderful ports of call. One can go to the Caribbean, Mexico, Bahamas, Hawaii, Alaska, Europe, or even take a cruise to nowhere to name just a few. Depending on the length of the cruise, the ship stops at particular locations and stays in port all day. One can enjoy the best excursion each port has to offer during the day, then return back on board that evening to cruise away to the next day’s location. The only responsibility one has is getting back to the ship on time.
Cruises can be as expensive or as economical as one desires them to be. It really just depends on the experience one is
Carnival is “The World’s Most Popular Cruise Line” with 24 “Fun Ships” operating voyages ranging from three to 16 days in length to the Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Canada, New England, Europe, and Bermuda. Carnival’s success is attributed to its marketing program directed towards
Copa Cruises - Welcome Aboard! Copa Cruises is a 40-year old company that offers dining and sightseeing cruises. What started with only one ship at Maryland’s Eastern Shore, is now a big business operating at multiple locations with 40 vessels. Copa operates scheduled tours at least twice daily during the peak travel/tourism seasons at each of its locations. The total number of scheduled tours varies based on the number of vessels available at each location. Copa also offers its ships exclusively for groups. In fact, a significant portion of Copa’s revenues come from group bookings. Typically, group customers book for corporate events, weddings, or private celebrations (e.g. family reunion). Copa customizes the table arrangement, the deck,
The criteria I have chosen for choosing a weekend cruise to The Bahamas suggest that I should depart from Miami following the weekend starting Friday December 5 to Sunday December 9, in a cruise ship capable of accommodating a minimum of 1500 passenger with a max of 2000 passengers. The cruise ship shouldn’t be older than 10 years if never renovated. If renovated it should be 5 years from the date renovation was finished. The entire cruise for two should not exceed $600. My recommendation for the weekend cruise to The Bahamas is option 3 or ship 3. According to the criteria I assign for this cruise, ship 1 (The Bahamas Paradise) is the more indicating to travel on. Apparently fits the criteria with the exception of the
The cruise-line industry has changed drastically over the past several years. What was once thought of as a luxury to most people, is now affordable and convenient. The industry now focuses on targeting the working middle class, as well as the upper class. One cruise-line in particular, Carnival, has mastered the informal cruise for the mass market. Carnival offers numerous cruises that are inexpensive and exciting. Nevertheless, Carnival operates internationally with shipyards and ports all over the world. Being an international business, Carnival is affected by many global forces, both controllable and uncontrollable. In order to maintain the corporation’s success, Carnival must be aware of all global forces while
There are nine main cruise line, these include Ambassador International, Carnival Corporation, Crystal Cruises, Disney Cruise Lines, Louis Cruises, Regent Seven Seas Cruise Lines, Royal Caribbean Cruises Ltd., Silversea Cruises and Star Cruises (Cruising). The major cruises out of these are Royal Caribbean and Carnival Corporation. These cruises line are known for using their popularity to their advantage by raising their prices at any given time. But on the other hand, all the ships are comparable. All passage can anticipate the equivalent experience on board. In addition Rivalry is at a peek because getting rid of a cruise industry cost more than to just keep into development.
Over the years the cruise industry has seen remarkable growths across the country. Several different ports have seen an increase in ships, which increases the amount of passengers have grown. When ships, and passengers increase it can only benefit the cruise industry in a whole. Means more profits, jobs, and the economy will thrive.
Summary: The cruise line industry has been experiencing a period of massive expansion over the last decade thus heightening the competitive profile for the industry in terms of market share and competitive rivalry. Now cruise industry is one of the most competitive across all.
They day was finally here! The day I would go on the greatest ship in the world. The Titanic. My mother and I were going to America to try and start a new life. My father died from cancer a year ago, so we wanted a new start. Even though we were third class, I still was really grateful we had this opportunity to go on the Titanic. There were 840 rooms in the ship and 2,240 passengers (“Encyclopedia-Titanica”). “Come on Mom! We can’t be late,” I exclaimed, more excited than ever.
Combining the best of Walt Disney World with brand new cruise ships, the Disney cruise line creates a combination of the romance of yesteryear with all the comforts of today. Launched in July 1998, the Disney Cruise Line has managed to sustain and create that 'magical experience' that Walt Disney customers have grown to expect and wish for. The Disney Cruise Line currently consists of two vessels, the Disney Magic, and the Disney Wonder that sail throughout the Western and Eastern Caribbean, as well as the Bahamas (Exhibit 1). Presently, the cruise line offers 5 different cruising options, including a 7 day land/sea package, a 3 and 4
Carnival Cruise Lines is the largest cruise company in North America and carries more than 60,000 passengers a week. The Carnival experience is the standard against what past cruisers judge their later cruise experiences. Carnival has captured the "fun" psychographic and has a strong reputation for an enjoyable, relaxed cruise. Furthermore, Carnival has a strong market expansion strategy for selling the mass-market cruise category and first-time cruisers. They have a clear vision and knowledge about the industry and a commitment to their brand essence, which is fun. Also, as an extension to their branding of the "fun" ships they are the low-price leaders. Because of their strong brand image they are able to achieve double-digit growth in
The cruise industry has definitely evolved over the years to meet the changing demands and expectations of its passengers. The most important changes in the industry over the years are the introduction of shore excursions, new cruise routes and changes in the ships themselves. The first cruise ships offered few to no excursions while all the modern cruise lines offer over 100 excursions per cruise. These excursions can include participating in an actual boat race in Philipsburg, climbing waterfalls in Ocho Rios and scuba diving which is always very popular among passengers. They are designed to give the passengers a new and thrilling experience that they cannot attain at home. In the old days, the only cruise routes available were transatlantic and small European routes. The transatlantic route became unpopular in the 1960’s as air travel shortened travelling time from less than 20 hours by air versus four days by cruise. However, with the launch of newer,
The luxury and destinations segments are similar in that both of them target the upper class or those with healthy disposable incomes including retirees that are at a stage in their lifecycle allowing them to take longer, exclusive cruises often. People on these cruises demand the finest quality in all respects. A formal atmosphere with refined white glove service, along with personalized service accounts for value and satisfaction. Psychologically, these users are above all and deserve the best of the best. Therefore, their lifestyles allow them to be regular and heavy users of cruise vacations. Based on their preference, it can be assumed that these segments are hard core or split loyal to the brands they choose because their attitudes are very enthusiastic towards the type of experience they expect and may be hostile towards anything less. The type of ship is small for both segments, representing the small percentage of the market occupied. Therefore, little priority should be placed on targeting these segments. Users that decide to buy this cruise package will be for the sole psychographic reason of social status to
Carnival Cruise Lines is one of the most profited and vacationed cruise line. All over the world, tourists venture this billion-dollar cooperation and have never thought their business strategy to keep them profitable every year. With all the fun it comes, it has a big price tag to operate these liners. But, their current strategy will eventually decline if the cooperation does not implement new ways to keep the company successful.
Almost everyone has their own idea of a dream vacation. It's the perfect place to get away from the reality of every day life and the stress that goes along with it, and the choices and ideas of the “perfect vacation” are as varied as the people who dream about them. Some fantasize about lazing on a warm, sunny beach with soft ocean breezes and a cold exotic drink at their side. Some dream of forests and wildlife, cool running streams, and fresh mountain air that is thick with the scent of pine. There are those whose ideas of the perfect dream vacation involves the thrill of stock car racing mixed with the roar of the crowd, the smell of fuel and hot asphalt that's
“A penny saved is a penny earned.” “A job worth doing is worth doing right.” We apply both of these sayings to the working world all of the time. Why not apply them to our vacationing world as well? Like most people, I look forward to a vacation, but planning it can become overwhelming if you’re not prepared. Planning a vacation should be fun and exciting. Vacationing is not always a priority to many families due to economic distress, but as little as a few hundred dollars you can plan a weekend getaway that’s inexpensive but a lot of fun!