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How the Ritz-Carlton Excels in Hr Practices

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The Ritz-Carlton brands itself as more than just five star luxury; it sees itself as a lifestyle brand where talent is embraced and a place of opportunity and growth (The Ritz-Carlton, 2011). Ritz-Carlton has been known since the beginning for high quality service and refined elegance which has developed over the years into contemporary luxury. The hotel chain has always strived for quality improvement, of not only its external brand, but its internal brand and puts a high value of its employees, saying, “we are Ladies and Gentlemen serving Ladies and Gentlemen” (Regani, 2007).
From the creation of the Ritz-Carlton name, top quality service was a priority and after Johnson Properties bought the global rights to the name Ritz- Carlton in …show more content…

Once a profile has been established, telephone interviews are held to seek out potential talent who are then given a questionnaire to complete to see if the candidate fits with the values of beliefs which are central to the Ritz-Carlton brand. One quality especially valued by the brand is the ability to show empathy in order to be able to interact with guests. Candidates are also made to feel valued by having interviews with not only line managers but with the general manger of the hotel (Regani, 2007).
After a candidate has been selected, the process of orientation begins. In Ritz-Carlton, great care is taken to ensure the best possible welcome. Two main messages are given to new employees: they are within the top 1% of the industry, and the second is the company feels lucky to have them as an employee. The on boarding process also considers how the new employee will feel at the end of the day and what will they remember about how they felt (Lee, 2008). New recruits are also asked what their food preferences are so this can be kept in mind when preparing food for orientation day; this gives a good impression of the culture which they will be introduced into (Regani, 2007).
On entry into the company, each employee is given a card which can be placed in a wallet with the Gold Standards printed on it; these are

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