How to Advance your Communication in a Professional Business Manner

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Business communication in the healthcare field is very important. Sales representatives use this tool in their everyday work environment. Sales reps. primarily need a buyer base. The most important tool for sales is learning what your customer or account needs by selling to them in a way they feel the need to buy. You need to make customers feel like they need to buy something without them feeling like they’re being sold something they don’t want. If the persuasion is also done right it will increase sales. Pharmaceutical and diagnostic companies make sure their representatives attend training for this particular purpose. If an employee goes untrained it could potentially cause a drop in sales and no company wants that. Furthermore, if a…show more content…
When examining research on New Zealanders and Chinese sales force teams who questions were asked: What persuasion strategies do the Chinese or NZ managers follow in writing their sales letters? How do their counterparts interpret and react to these long-used traditional strategies? To what extent do the two different cultural groups views overlap or differ from the language and persuasion perspective? New Zealand manager’s view showed: 1) you should attract the reader’s attention and interest 2) Have a clear purpose of promoting the advertised product 3) be brief and to the point and ideas should be developed from point to point about product appeals 4) use ‘you approach’ and engage the reader usually as a potential customer (Hildebrandt, 404). Chinese manager’s views showed 1) Using appropriate politeness format and letter form to communicate 2) Promoting the products and harmonious and long-term relationships with other organizations 3) Making sure to include background information and the company and product, and stress company history and expertise 4) Clear style including relevant information about the products promoted 5) Be polite and use respectful language (Zhu, Hildebrandt, 404). Another important point in the business industry is affective response to touch and its influence on persuasion. The opportunity to touch products has been shown to have a
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