Hubspot's Marketing Strategies

Before examining the each promotion technique, a brief definition of marketing strategy and each type of marketing concepts will be given. Firstly,

1. Compared with other approaches to business, the marketing concept is distinct in that it

1. Compared with other approaches to business, the marketing concept is distinct in that it

Marketing strategies are activities designed to fill market needs and achieve objectives through the marketing mix.

Marketing is the term where companies create their products or services awareness into the market. This goes ahead with identifying the customer’s needs and then working on purpose. The customers found to be in the centre of the whole process as they help in profit making. Marketing techniques can be defined in to different strategies which are:

Marketing strategies vary greatly. Although there is no strategy that will fit every business’s needs, there are some guidelines to follow. Before doing anything, make a set of goals within a timeframe. Here is an example:

Developing strategies in relation to any application of marketing suggest a marketer’s ability to comprehend and align business practices with the need of the consumer and business simultaneously. Strategies present challenges whether domestic or international markets are the emphasis. The ability to set customary prices, have market presence, encouraging advertisements and publicity, understand the competition, develop accurate communication, a complete SWOT analysis including domestic and international markets, and customizing the target market, present boundless opportunity that consumers appreciate and market recognition. At each stage of

Inbound marketing is the ability to market to consumers with an enticing advertisement or offer

“This is a type of marketing strategy where your business tries to attract attention to their product or service by campaigns that go “out” into the inner department communication in order to generate interest. Many consider this style of marketing to be old school since the dramatic rise in popularity of the internet and the World Wide Web. Here are some typical outbound marketing strategies.”(http://www.nationalservice.gov)

A marketing strategy is an overall marketing plan designed to meet the needs and requirements of customers. The plan should be based on clear objectives. Marketing techniques are the tools used by a business’s marketing department. The marketing department will set out to research and identify the most appropriate techniques to use and develop on in order to make profits. These marketing techniques include public relations, trade and consumer promotions, point-of-sale materials, editorial, publicity and sales literature.

“Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However, marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel control. In the latter case, the domain is sometimes even further restricted by sole attention to the various element of the marketing mix rather than the more general issues of customer and channel relationships. There are two key

Hertz product ranges from Hertz local edition, Hertz car sales, Rent2Buy, Hertz equipment rental, Hertz claim management, Connect by Hertz, and Advantage rent a car. Their core purpose is to maximize total shareholder by bringing substantial competitive advantage to the company. As such there are at least three different strategies that Hertz can follow. Firstly, it can aim for the partnering with independent small rental providers/ mobile companies to increase sales revenues. Secondly, by entering new markets segments. Thirdly, it can follow the marketing strategy of increasing advertising and promotion activities. The following are three strategic growth options which Hertz can pursue to increase the market share and to maintain the competitive advantage in the industry.

Both Halligan and Shah realized the true potential of internet and visualized the impact of internet in transforming small businesses. After graduation, Halligan took up a position in sales and marketing and worked for high-tech companies. Shah took up a position in technology companies before starting his own company called “Pyramid Digital Solutions.” Halligan soon realized the traditional sales and marketing techniques also called “outbound marketing” were not working out for small companies. The outbound marketing techniques favored big companies and it was increasingly difficult for small companies to compete against big companies. When Halligan and Shah founded HubSpot they created a marketing software that leveraged the Web 2.0 tools such as blogs, social sites, and search engine optimization (SEO) to help businesses relate to their customers.

Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in

Every organization needs to have a marketing strategy so that they know who are their competitors, which market they need to target, do they have resources to compete in that market and what strategies they need to adopt to gain competitive position in the industry. The most important thing is with the help of marketing, company is able to make people aware of its product.