Hulu Case Study

Now I will resort to other platforms such as torrents or streaming sites if I don’t want to be bombarded with ads. I see in a business aspect that they are not doing as well as other streaming sites. I tried their one-week trial before, but if I'm paying for the service, in my opinion, there shouldn't be any ads. If Netflix can do ad free for 7.99, Hulu can or in my opinion they don't compete. Also, at least in the past, Hulu was inconsistent on what they had, even for a given show. They might have several seasons of a show and be missing other seasons. All this did be mean I have to wait for some of my shows until they get onto Netflix. I won't reward them for cutting my services, even with the free service they were making money on the ads and since that wasn't good enough for

Netflix subscriptions currently cost $7.99 per month, but that price will rise by $1 or $2 for new members later this quarter. Existing members will keep their current price for a "generous" period of time. Assuming the $2 increase, Netflix will soon cost $119.88 per year.

Streaming services such as Netflix and Hulu have taken this question and formed an answer that meets the satisfaction of their subscribers. Driven by anti-piracy innovation, by adopting the concept of online piracy downloads and streaming, services such as Netflix and Hulu allow various movies and television shows to be accessible across platforms such as mobile phones, laptops, computers, and televisions (). In an interview with Spanish newspaper, El Mundo, Netflix CEO Reed Hastings states “Well, you can call it a problem, but the truth is that [piracy] has also created a public used to viewing content on the Internet,” (). With piracy shifting viewers from television to the Internet, Netflix jumped on the opportunity to offer a streaming service, creating a legal version of piracy.

Sure People have the most recent episodes on Hulu, but they can also go to the show’s website and watch it there. Hulu may have more seasons of show on Netflix. Hulu also has shows, that Netflix does not have for example the show Community. It is a great show it is very funny, but it is not on Netflix. For people to watch it they have to go to Hulu or stream somewhere else. It’s pretty much the only thing good about Hulu plus.

Hulu should focus on the ability to engage its audience in interesting and captivating content for original TV series. We saw with Netflix the premiers of popular TV shows such as Orange is the New Black and House of Cards. Hulu could also negotiate harder when it comes to content deals with different TV networks.

As an individual who is looking to cut cable and pursue a streaming service, I believe that Hulu’s $39.99 Live Stream subscription, as described in the case, could be a strong supplement for pay TV. Although margins for this offering are predicted to be low, I believe that the development of such a subscription illustrates Hulu’s ability to complete market research and listen to consumers. This package indicated that Hulu understands that consumers want Live TV, but wishes to avoid costly bills and wasted

Binge watching also referred to as binge-viewing or marathon-viewing is watching television or a single television show for a long time span. It has become a very popular cultural phenomenon because of the online media services such as Netflix, Hulu, and Amazon video. Viewers can also watch television shows and movies on-demand in a binge-viewing manner with cable and satellite services such as Time Warner Cable, Dish Network, and DirecTV. Movie apps and Amazon Fire TV stick also make binge watching adaptable. These companies offer their patrons their services at very affordable prices and therefore making it that much more convenient. Entire seasons of shows such as Orange Is the New Black and House of Cards are just two of the many shows viewers can indulge in. Other shows that are shown on television and not released at the same time, such as Breaking Bad and Undercover Boss can be found on Netflix and encourages binge watching. Binge watching has changed the relationship between the series and its audience in many different ways such as giving the viewer total control to choose when and where and for how long he or she wants to view the show.

I believe that the number 1 rival is Hulu. Netflix and Hulu are both $7.99 per month and if you want to watch your shows on more screens then you have to upgrade your Netflix to $12.99. Hulu has a wide variety of TV series with episodes that are posted 24 hours after it has been shown on live television but the only downside is there are advertisement breaks when you are watching the movie or series. According to Tech Times, Hulu Plus has original content, but some of it isn't really original…Hulu Plus offers comes from other countries and production companies, including the UK's BBC. Generally, customers that watch Netflix do not use it to watch series that are out presently but they use Netflix to binge watch series that they haven’t seen before without commercial

Hulu is a online video venture which was launched in March 2008 by offering 1,000 different show titles. Hulu mission statement is “to help people find and enjoy the world's premium video content when, where and how they want it.” Hulu is mutually owned by Walt Disney Company, NBC Universal, News Corporation and Providence Equity Partners as from 2009. Hulu launched, Plus as a premium subscription that started in June 2010 that allows subscribers to pay to view premium content with limited/no commercials. Hulu current objective is to bring quality and bring convenience to their customers. Throughout the years Hulu has become a large success from its limited time in the market and it continues to grow in the online viewing innovation.

Netflix, an addictive media streaming concept born in August of 1997, has revolutionized the way in which we view films and television series. The appealing and amusing service wholly encompasses a wide range of aspects such as its own plethora of original series, video-on-demand titles, rentable DVDs, and even offers its users the ability to watch and live stream content from anywhere they please. Starting at merely $7.99 a month, the streaming service is affordable, accessible, and an overall satisfactory form of entertainment that has expanded worldwide and is continuing to reach a vast majority, all while impacting society is a multitude of negative and positive ways.

Netflix is able to offer its customers a flat monthly fee for services, no contract requirement, no late fees, a large variety of television shows and movies, in a convenient way, at a reasonable price.

Given that I do not feel the need to watch a new episode immediately when it comes out, I often go to the library to borrow the DVDs when they become available a couple of month after the end of the season. Moreover, even though I am a huge fan of the Game of Thrones series, I still only watch clips of the show on Youtube. Furthermore, given the fact that a university student's life is often very busy, I do not have the time to invest into such entertainments. As a result, I am definitely not the target market of any subscription video on demand service.

2. Emphasize that old customers will get the 1 month trial for free. This will definitely show all our customers that we want them to come back to Netflix as loyal customers and also if they come back they will be rewarded.

Netflix followed a very well structured International strategy by planning their mission statement which is mainly directed to end users. “For one low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.”

Recently, Time Warner collaborated with other media companies by acquiring a small percentage of Hulu, in an effort to sustain a future in the new trend of online streaming services. TW invested a hefty $583 million cash stake, joining forces with other media giants Comcast, Walt Disney, and 21st Century Fox. The timing is the reaction Time Warner is making to the onset of major competitors on the horizon such as Netflix and Amazon, and they have a long way to go to catch up. The timing was also based on Hulu’s need for big capital to stay afloat. They were on the verge of suffering a crippling $500 million loss, which the funding from TW alone saved them from. As stated by Time Warner’s CEO, Jeff Bewkes, “Our investment in Hulu underscores Time Warner’s commitment to supporting and developing new platforms for the delivery of high-quality content and great consumer experiences to audiences around the globe,”.