I can remember rare occasions as a child when I would wake up for school and there would be

700 WordsApr 23, 20193 Pages
I can remember rare occasions as a child when I would wake up for school and there would be pancakes, eggs and bacon on the table and orange juice or Sunny Delight to drink. These exciting occasions, however, were just that: rare. Most days I would bound down the stairs to the toaster loaded with Pop-Tarts. I would usually be disappointed that I couldn't devour a wholesome breakfast, but I later came to understand the convenience of the Pop-Tart. My parents could put pastries in the toaster and continue to get ready for their day without having to worry about too much clean-up. It was during these early days of my education that I really found a love for the sugary, fruit-filled pastries. Post Cereals was the first company to come…show more content…
Along with their release to stores across the country, store managers were instructed to put the Pop-Tarts in the cookie and cake aisle, opposed to the cereal aisle where the Post Country Squares were faltering in sales. Kellogg started out with only four flavors of Pop-Tarts: apple currant, blueberry, cinnamon and strawberry. Over the years they have come out with a variety of different flavors including chocolate, French toast and a very popular s'mores version. The company decided not to frost the original version because the creators thought that the frosting might melt in the toaster. The developers later came to realize that the frosting would not melt in the toaster, however, and the first Pop-Tarts with frosting were released for sale in 1967. In 1971, Kellogg decided to introduce Milton the Toaster, a cartoon character that would be used to help promote the product. The character was a hit with the sample audiences and was launched nationwide, but the campaign was terminated after a commercial showing Milton the Toaster being hugged by a child fostered a fear that children may try to copy the commercial and burn themselves. Pop-Tarts came under a lot of scrutiny in 1992 when a man named Thomas Nangle sued Kellogg for damages on the grounds that his Pop-Tart got caught in his toaster and started a fire. The

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