Ikea

2209 WordsFeb 8, 20119 Pages
TABLE OF CONTENTS I/Introduction 2 II/Findings 2 1. Micro environment - Supplier…………………………………………………………………. 2 2. Macro environment - Natural environment…………………………………………………… 3 3. Customer buying process……………………………………………………………………… 5 III/ Conclusion 6 REFERENCES………………………………………………………………………………….. 7 APENDIX……………………………………..………………………………………………… 8 I/ INTRODUCTION “Trends come and go, but combining a low price with good design and function never goes out of style” – This quotation tells us a lot about IKEA, a world-wide leading Home Furnishings brand, which was originated in Smaland, Sweden in 1943. Since then, IKEA has officially opened its stores in more than 30 countries, including Singapore. Analyzing IKEA’s marketing…show more content…
Shortages of raw materials Firms making products that require scare resources face large cost increase. It causes companies like IKEA to use natural resources in an economical way or to look for recycled resources. For instances, although water is called infinite resource, it is predicted that by 2030, more than one in three people all around the World will not have enough water to drink. That is why IKEA’s code of conduct IWAY also includes requirements on water treatment and IKEA managers always support suppliers to reduce water consumption in manufacturing process. IKEA believes in using the fewest resources to make the best possible products, without having a negative impact on their functionality or appearance. b. Increased pollution Firstly, IKEA has set clear goals to minimize the amount of wastes generated in the manufacturing process, and if possible use them in the production of other products. Most IKEA stores provide collection points for customers to return wastes, such as electrical and electronic equipment, discarded packaging, spent batteries and low-energy bulbs, for recycling. Moreover, IKEA attempts to repair products rather than simply discarding them. These products are used as spare parts or sold at reduced prices in specially designated areas of the store. Secondly, their aim is also to refrain

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