Image
Firstly, we must use copyright free pictures in our design (Hand and Middleditch, 2013:280).
Next, according to Hand and Middleditch (2013:194), imagery is an significent element in modern media. Media productions need to rely on video and still images to attract their audience’s attention. As for the Gower Birds Hospital, the images and visuals still have some imperfections and need to make changes immediately in order to make customers easier to understand and remember the home page. Hand and Middleditch ( 2013:201) hold the point that most people pay more attention on images than words. There are too many old pictures in the GBH’s graphic design, therefore, we need to add new pictures in new design. The previous text will be
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Colour
The existing color of Gower Bird Hospital is green which show the central theme of Gower Bird Hospita, protecting environment and the harmony between human and nature. Green is a very down-to-earth color which represent new beginnings and growth. It also represent renewal and abundance. Brighter greens are more energizing and vibrant, while olive greens are more representative of the natural world (Chapman, 2010). Therefore, the olive green will be the main colour of most design. Light blues are often relaxed and calming while bright blues can be energizing and refreshing. Dark blues can be used in corporate sites or designs where strength and reliability are significant (Chapman, 2010). Therefore, blue also will be used in website design, which can match the theme of Hospital. What’s more, according to the Complementary color scheme, the high contrast of complementary colors can give audiences a vibrant look (Tigercolor, 2014). Red and green are complementary colors. In design, red can be a great color to use when power or passion want to be expressed in the design (Chapman, 2010). Therefore, red can be used in some important part of our visual design which can draw more attention.
In addition, the colour model in digital media is different from printing. All of those digital media need to use RGB mode in the design process while the design of newsletter need to use CMYK mode (Cohen, 2009:73-75).
Logo
Olins (1995:11) hold the point
Most people do not see color as simply the way something looks, however. They tend to associate certain colors with specific feelings, emotions and memories. (Dmitrieva) For instance, blue is most commonly associated with “feeling blue” meaning one feels upset or depressed, however, blue is
Colors are apart of our everyday lives. They help us on dreaming, creating and increasing youthfulness. The author used colors to illustrate an importance behind objects, emotions, and characters. The various colors symbolize location, character traits and appearances.
As we all know, color is the voice for the artist 's sentiment. It makes up the appearance of a picture. Color is the decisive factor in depths of the two-dimensional plane of the artwork, making the viewer feel physically and mentally attracted, or the context of things - the phenomenon the author wants to present. Colors have been around for a long time, but there is not a common definition for colors. And perhaps humans are one of the luckiest creatures that can identify colors. Often, the recipient 's eye knows a myriad of colors and colors that always change based on the relationship between light and perspective. In art, color creates a sense of
Images everywhere! On the billboards, in magazines, newspapers, books, advertisements, on the internet. OH GOD! These days we are bombarded by images. But why? Most people are visually impressed, and quite strikingly, the human “brain is mainly an image processor, not a word processor.” This is due to the fact that “visuals are concrete and more easily remembered, whereas words are abstract and rather difficult for the brain to retain.” Nevertheless, rather surprisingly human beings tend not to analyze images as they would scrutinize a text. The very moment a text is written, it flies from the hands of the writer and moves to the eyes of thousands and thousands of readers to be evaluated and criticized.
Through visual anthropology, images, ads, and cartoons are constantly changing individual’s views and the world in which they live in. Images are not merely pictures to state the obvious, they are pictures that have a deeper meaning. Whether the meaning is shown or not shown, they convey representation of something more meaningful in the end. Stuart Hall
Various proposed color recommendations for health care institutions have been created with hypotheses that certain colors affect a patient’s healing and recovery. Research has been conducted that illuminates the influence of color on mood, behavior, physiological and psychological function, illness recovery, and overall health (Rubert, Long & Hutchinson, n.d.). Therefore, does environmental color positively affect a patient’s recovery and healing? How does color affect the length of stay in a hospital? Do certain colors lower anxiety or affect a patient’s perceived pain level? These questions are part of a qualitative statistical analysis that addresses if certain colors positively affect the patient’s overall healing
“People only see what they are prepared to see” is a famous quote by Ralph Waldo. This quote emphasises the fact that the purpose of a text can often be unnoticed and misinterpreted by the viewer. Many people only have a limited world experience, and it’s the Distinctly Visual feature of a text which allows the viewer to gain a better understanding. Distinctly Visual texts use a combination of techniques to create and shape an audience’s point of view or interpretation, and visualising a text requires the responder to interpret all of the images presented.
The case of Marlene Bird was a brutal attack and sexual assault by a Leslie Black in Prince Albert, Saskatchewan (The Canadian Press, August 2017). In July of 2014, a homeless Marlene Bird was attacked, assaulted, and set on fire in downtown Prince Albert, Sask.; although she survived the attack, later in hospital doctors had to amputate both her legs (McCue, 2017). According to James (2015) After months of recovery and numerous surgeries, Marlene came out alive but missing both her legs and the vision in her left eye. In April of 2015, Leslie black pleaded guilty to the attempted murder and aggravated sexual assault of Marlene when he was identified at the scene (James, 2015).
I chose this color even though green is known for representing tranquility because the psychological emotions it causes differs when the tones are changed (Morin, 2014). Throughout the infographic, I changed the shades of green as the topics became more serious to induce a certain emotion towards the subject being depicted. At the beginning of the infographic, I chose to use
The employment of color and light, and the treatment of the strokes in Goyen's painting also differ a lot from Corot's. On Goyen's palette is a color collection of neutral grays, umbers, ochre and earthen greens that looked like they were pulled from the very soil he painted. Although the cloudy sky with patches of blue kind of sets off the earth colors of the land below, the darkened foreground is still very obvious as if the light striking these sections is lost and
In evaluating NCID color palette, a total of five colors have been suggested in order to provide a more effective color scheme. These suggestions were made in an effort to create more balance between cool and warm colors that are present in the current color scheme as well as providing colors that are complimentary to the colors present and those of that represent the UM brand. These colors are suggested under the conditions of the NCID website colors and with the intention to compliment the current color palette and / or in replacement of the current colors. The colors ,“Wave Field Green”, “Angell Hall Ash”, “Ross School Orange ”, “Spring Term Green” , and“Matthaei Violet“ best fit this criteria.
Colour schemes are used to unify artworks and it consists of three common schemes: warm, cool, and neutral. The warm colour scheme is vivid and energetic and tends to advance in space. It consists of red, orange and yellow. Cool colours give an impression of calm, and create a soothing impression. Blue, green and violet are a part of this colour scheme. Neutral colours give a feeling of calm and quiet atmospheres and it consist of grays, blacks and whites. The monochromatic colour scheme is based on several values of one hue. The analogous colour scheme is made up of hues that are next to each other on the colour wheel. Complementary colours are
The principles used in this design include figure/ground relationship, asymmetrical contrast and repetition. Out of all these principles, contrast and repetition stands out most. In this work, there is contrast and repetition in colors. Color changed as it has moved one triangle to another. In addition, rhythm and repetition played important part in this design because the geometric shapes repeated more than once. Furthermore, there is also contrast in the size of the type and triangles. For instance, the title "The 2010 Shepley Bulfinch Summer Design Fellowship MMX" used bigger in size than other text. In this work, the figure/ground is well-balanced as well as positive and negative space. These triangles in primary colors and secondary colors are considered as figure and the white part in each rectangle considered as ground. The primary focal points are the triangle in red, blue and yellow. Then the secondary focal point is the triangle that colored in purple and light orange. At last, the tertiary focal point is the texts and the white background of the poster.
In the Medical Alley section the design team used red. This section discussed medical invention of pacemakers and how open heart surgery was revolutionized. I feel red was very fitting because it made the section feel intense. In this section the red
Meredith Davis’s book “Graphic Design Theory” was published in September 2012 by Thames & Hudson. This book blends a study of historical thinking of design with contemporary / modern approach to it. It also suggests students to critically analyse their work and asks them to adopt the design theories to embellish their practical design work as it will help them construct better work. This book also helps in understanding the consumers and the history of Graphic Design and also talks about a range of theories and introduces a collection of concepts and sources for future use and reference. In this book, Meredith Davis talks about the relationship of visual representation to the contexts of design. It talks about focusing on the broad and long term aftereffects of design and not to design only for the moment and responding to prompt needs.