Impact Of Globalization On China 's Hotel Industry Essay

Political - Political environment is a key factor, as it affects not just hotels but hospitality as whole. Government is currently working on simplifying Chinese and Russian visas and reducing tourism VAT, which would attract more people into the country. The Savoy is luxury hotel and room prices are not cheap, rates starts at £400 per night. With reduced VAT and simplified visas more tourists’ would visit country, due to hotels supreme location hotel stands a good chance on attracting more guests.

Globalisation is the growing collectiveness of our world economy, tending towards functioning as a singular entity opposed to multiple separate constituents (Longman,2002). Globalisation is not a modern process, and has been taking place for a considerable length of time as stated by Ellwood (2001:12) ‘Globalisation is a new word which describes an old process’. The process itself is fuelled by human innovation and technical progress, this in turn is spearheaded by sizable companies referred to as multinational or transnational companies (MNCs or TNCs), in an effort to expand their operations these businesses expand their global reach in search of new business opportunities, resulting in an interconnectedness between an expansive range of economies. This essay aims to assess the causes of globalisation as well as analysing its effects, not just economically but on a cultural and political level.

Tourism is one of the most international industries. Globalisation is the gradual forging of links between groups and societies until they finally reach around the globe in several directions (Smith, D,2006). Globalization is one of the serious challenges facing managers today. It is critical to develop services that are able to satisfy a highly diverse customer base (Ueltschy et al., 2007) Now to keep up with the rising levels of globalization in the hotel industry, there’s a need to understand not only the positive, but also the negative impacts of globalisation. I’ll also talk about the growth and rise of one of the most respected brands in the hospitality industry - the Hilton Hotels. Throughout the evolution of this famous organization, the Hilton has

Although the first use of the term ‘globalization’ can be traced back to the 1940s, it was only after half a century that this concept stormed the public consciousness. The buzzword ‘globalization’ exploded into the ‘Roaring nineties’ because it captured the increasingly interdependent nature of social life on this planet. Earlier the concept of globalization was viewed as a techo-economic juggernaut spreading western culture and the intellection of capitalism and quashing local beliefs and national traditions. Thus, it was viewed as a ripple of Americanization. One corollary of the propagation of this perspective created fears in the minds of people, who had utter love and affection towards their own culture.

The hotel industry is a very hard industry to enter into, due to one of the biggest obstacles, which is brand recognition. Right now there are a few large hotel chains that make a large footprint in the market. It is hard for a new entrant to come into the industry and compete with these large hotel chains without bringing something new to the table. Many large chains in the industry dominate the industry due to economies of scale due to franchising.

The theory of globalization today is a field of intensive debate as the efforts towards defining globalization most often highlight its individual aspects. According to Held and McGrew (1999), “globalisation is an idea whose time has come, yet it lacks precise definition”. Despite the ambiguity of the term “globalisation,” the use of the term, according to Held and McGrew, reflects increased interconnectedness in political, economic and cultural matters across the world creating a shared social space. Given this inter-connectedness, globalisation may be defined as: “a process which embodies a transformation in the spatial organisation of social relations and

‘Globalization: What’s new? What’s not? (And so what)’, portrays the speed in which globalism has increased through many different factors; economically, military, environmentally and socially. This is an idealist analytic approach, not set in stone. This leads on to

Marriott USA is a leader in the global lodging industry in that area. With numerous properties in USA and countless achievement awards, they are not only a wellknown but also a well-liked brand. The global financial crisis hit the hotel and lodging industry hard because of a sharp drop in business and leisure travel. Regardless of the steep drop in profitability over recent years, Marriott USA has plans to focus on driving incremental revenue by cutting costs at the property level. It also addresses opportunities Marriott USA has to further capitalize on

Globalisation can be defined as the movement toward economic, financial, trade, and communications integration by countries and their populations globally. It is a constant process and it has resulted in the intertwining and generalisation of the needs and wants of people

The following report was derived from the primary use of secondary sources, in addition to telephone contact with hotel representatives. Secondary sources included research from the Internet, industry books, company marketing communications, trade and general business newspapers and magazines, among others. Through all the sources, relevant data and information was extracted into the report's appendices. After individual analysis and group discussion, the following report was devised. The mandate of this report is to provide a macro examination of the luxury hotel industry and specifically the future outlook of Four Seasons Hotel and Resorts, Inc.

For the last two decades, globalisation has been the main concern for many countries in the world, but it is not simply a process that started two decades ago, many studies suggested that globalisation is an essential part in mankind economic history that has stretched for thousands of years (C.R., 2013). Globalisation, as proposed by Al-Rodhan and Stoudmann (2006), can be defined as follows:

As mentioned earlier in Chapter 1, China Lodging Group is a multi-brand hotel group which as per now manages seven hotels with each having a specific target of customers. These Hotels are Hi Inn, Han Ting Hotel, Elan Hotel, Star-way Hotel, JI Hotel, Manxin Hotel, and Joya Hotel. Its mission statement is to create great brands of hotels that guests love. The group predicts to be owning over a quarter of the hotel market share in the next five years to come. The two major objectives that the company has set for the next five years to ensure that they attain their goal is to build one large five-star hotel in the heart of China Capital’s serene outskirts and to ensure that they hire enough

The Ritz-Carlton Hotel Company operates within the upscale & luxury hotel industry. While it could be argued that Ritz-Carlton operates in the more broad and inclusive lodging industry, they offer a highly differentiated product and service and therefore find themselves operating in an exclusive industry alongside very few direct competitors, such as Four Seasons Hotels, HongKong and Shanghai Hotels, and Starwood Hotels & Resorts. Therefore when analyzing this industry I will not be including cheap hotels, motels, lodges, or inns, unless to offer potential substitutes to luxury hotels. In order to assess the attractiveness of the upscale & luxury hotel industry, an analysis of the general environment surrounding the industry must be

3.2. Advantages and disadvantages for this particular hotel from affiliating to the Hilton hotel chain

With the interference of globalization in the hotel industry, it is inevitable for the hotel companies to meet with different environmental conditions and forced them to study about different management approaches in order to sustain with competing environmental circumstances which would enable them to realize, both negative and positive effects. Since the international trade and business has expanded, there is no doubt that the international linkage is a must. (ZhenJia) Globalization is a procedure that is drawing individuals together from all countries of the world into a solitary group connected by the tremendous system of correspondence innovations. This part of globalization has likewise influenced the HRM in the business universe of today. HR directors today not have to depend in a little restricted business sector to locate the right workers expected to meet the worldwide test, yet today they can enlist the representatives from around the globe. Other than that the viable information based which is being utilized all around today likewise has made HRM a straightforward yet successful undertaking. Along these lines because of globalization to some degree HRM has turned out to be more proficient and powerful, however moderately a basic errand. The most imperative component that these associations are comprised of People, and since HRM is the arrangement of exercises which manages the general population variable present in any association, this change has