Discussion & Conclusion This investigation on the use of YouTube in Singapore provides a utopian narrative of social media, as YouTube has provided both producers and consumers an alternative platform to traditional mass media, on which users can produce and share their desired media contents exclusive of Singapore’s censorship restrictions. Furthermore, it reiterates the importance of context and repeated performance in decoding identity on social media. The entertainers were able to draw a divide between their identity and the different characters they portray on-screen because the outros provided context on which their performance should be interpreted, which was facilitated by the collapse of frontstage and backstage on the videos. Moreover, these YouTubers their popularity to boost their projects in other ventures by utilizing the traversability afforded by YouTube’s structural framework. They were able to consolidate weak ties into stronger ties by reaching out to fans on multiple platforms. The use of these platforms simulated a sense of intimacy and authenticity between the audiences and the entertainers, and the translation of attention from the channels to the YouTubers’ personal social media accounts boosted their social capital, which brought them further recognition and endorsement opportunities. The need for YouTube comedy-skit channel is interesting albeit not surprising. It is not that there is a lack of comedy TV shows in Singapore; however, the
Suicide rates have increased in teens over the past few years. Along with suicide rates increasing, mental health of teens in general has been a widely discussed topic. A huge contributor to these issues is social media. Over the past couple of years, teens have been diagnosed with mental health disorders such as anxiety and depression at a much higher rate. These issues are prevalent for teens all over the world. The increase in diagnosis of disorders is largely due to the rise in popularity of many social media platforms.
Internet nowadays is permeating every facet of our world and every generation. It allows the masses to wrest control of fame from traditional media, creating micro-celebrities with the click of a mouse or swipe of a finger. Influencer, as known as internet celebrity or Wang Hong in China, is a nascent term to describe those who gain huge influence and have built favorable reputation by means of social media. In the cyber world, netizens just cannot help discussing about internet celebrities. What they have worn, what they have said and even how they live are magnifying by their followers, in which many of internet celebrities translate their audience’s attention into profit. Sina Weibo once summarized business models of Internet celebrity as follows: Create a pretty and fashionable self-image,
With the proliferation of technologies, especially the Internet, social networking has become ubiquitous in the modern world. Social networking tools like Facebook, Twitter, etc. are the impetus that is ever facilitating rapid creation and exchange of ideas to promote and aid communication. Humans interact by being social, therefore sociology analyses the changes in the social trend. Understanding the sociological perspective on the effects of social media, we find that the social aspect has changed. Comparing the past and present status of our society, it is obvious that there has been a transformation which all points towards the evolution of social media. Social media has changed our culture and has impacted on the way people meet, interact and share ideas; it has changed the perception of how people should communicate with the society. Social interactions have been defined to be an exchange among individuals with the aim of strengthening the society. Social interaction is building block in every society when people meet and interact; they define rules, systems, and institutions in which they will live by. On the other hand, social media is known as a platform that allows people to network and socialize through applications and websites that have been innovated. Though social media could be used as a useful tool to communicate with friends, family and even with people you do not know, however, researchers show that social media is absolutely harming human's skills to have
How many Americans use facebook, Instagram and twitter? According to Pew Research Center of Internet, Science and Tech, approximately 74% of Americans either use facebook, Instagram or twitter every day. (Pews research, 2015) Social media has become the new way of networking and communicating versus living in the 1800’s and using telegraph mores codes. However, with change comes positive and negative influences. Social media tends to have a more negative influence on Americans rather than positive because of how media portrays ideal body image, celebrities’ actions, and ultimately giving indirect permission to bullying, which can result in suicide.
It was viewed as the most innovative creation of the twenty-first century and became the fastest growing area of the media industry today. Full screen is right in the middle of an amazing transformation in how individual creators and talent are breaking down all the traditional barriers of reaching their audiences. Creators are speaking directly to their audiences and getting direct feedback from their fans. This type of communication and fandom is so powerful, in fact, according to a survey conducted by Variety, YouTube personalities were ranked the top five most influential individuals to Americans aged 13 and 18, even out-ranking mainstream movie celebrities. Traces can be found for their success in social development into micro-celebrities. By uploading new videos weekly even daily (repetitive social construction), the active YouTubers effectively established their unique cultural visibility through their contents. The concept of micro-celebrity is also appealing because it allows us to create an image of ourselves based on what we want others to see. Many of those who achieved success ono YouTube began with no more influence than we have now. Whereas, despite rapid success and larger viewership than many television programs, there Internet faces are not yet familiar outside of a relatively limited demographic. On the other hand, some YouTubers could be classified as macro-celebrities. Currently, the most subscribed YouTuber, PewDiePie, has over 35 million subscribers, a number that should realistically define him as part of the mainstream celebeity. However, most vloggers, especially those with smaller audiences, simply lack the degree of cross-demographic recognition that characterises many TV, movie and pop stars. For example, my flatmate has never watched Keeping Up with
Nowadays, social media is a big part of the American culture with approximately eighty-one percent of the US population using it(Edison Research). On average, people spend two hours a day on social media meaning the average American spends five years of their life on it. This in part has to do with the variety of platforms which equals more time on them. (Asano) The rise of social media began in the early 2000s with the start of Myspace and continues to grow. Today, we have various platforms including: Twitter, Instagram, Snapchat, Facebook, and YouTube amongst the most popular. These platforms provide a new way for billions of people to connect, communicate , and inform themselves amongst others at any time of day. It’s a new form of interaction where now the most social person sits on their couch, smart phone in hand, all day. People tend to say being online is toxic because of cyber bullying, hackers, and fake news; however, due to the increased access of ties between people and information, social media has begun to influence social and political change in a positive way through its power of communication.
A human brand can be applied to celebrities, who are well-known and in and of themselves considered “brands.” By having a human brand, a person can use this interpersonal relationship between their own “brand”, and for example, the brand of a company, to promote their product etc. successfully, to the benefit of the person and entity. The relationship is mutually beneficial, as celebrity endorsements and sponsorships are prevalent in today’s society through social media. They are able to measure this using “netnography”, specifically using the research through the channels Facebook, Twitter and Youtube, which is the research technique that “explores how social media interactions form the human brand identities among celebrities involving different stakeholders.”
Digital Media Participation: How Fans Interact Online is a short documentary about how fans show their support to their celebrity idols with the emergence of social media. Our group chose this topic because we notice how fans show their support by going to mall shows or by using certain hashtags on Twitter and make them trend worldwide. This documentary film aims to change the perspective people have on fans that they are cheap, desperate, and low class.
Social networking websites are the most prominent websites on the Internet. Millions of people use them every day to interact and connect with family, friends, and loves who maybe far away or within big businesses organizations, and schools. Social networking websites like Twitter, Facebook, LinkedIn and Google Plus and Google Handouts seem to be the most popular websites on the Internet. Social networking privacy issues have ruled the headlines in the first half of 2011. With most social networks, users have modify their options in order to make their accounts more reserved because the default settings share everything and such as passwords, private accounts and other valuable information that I it was breached, the user might regret it. This allows a multitude of security issues because so many people may have access to your information. In this paper, I will discuss how social media websites security is easily accessible, and how an attacker might use them.
To begin with, Social media is used 96.6 percent in the world today from things like Facebook, and twitter. Social media affects people by how, and what they use it for now a day. Social media has been in this world for many years, and many different reasons from news, to communication, from games, and updating what they're doing in life like to Facebook, or to even twitter with it having a major impact on society. Social media can also have a negative impact on people's lives. Social media has many negative impacts from false sense of communication, and bullying, to even stress to a young teens life, or it just affecting the brain particles as a whole. ”while many think that social media have a positive outlook towards the way we think, others may argue that it has a negative or no correlation at all. Researchers Jesse Fleck and Leigh-Migalski conducted a research project called The Impact of Social Media on Personal and Professional lives: An Adlerian Perspective to inform about changes within both the professional and personal lives due to social media. Unfortunately the research resulted in social media having a negative effect due to a higher ration of negative posts compared to positive posts”(Karran 3 of 6). But many other people believe that social media can help us as a whole with many positives. By trying to stay in touch with friends, finding dating partners, or even meeting new friends, or just basically
There is no doubt that todays young people have a love affair with the internet, and near it’s focus is the video hosting website, YouTube. YouTube first dotted the Internet radar in February of 2005, and is an online video-streaming form of entertainment. It was nearly instantly popular, and just as quickly became one of the most visited websites on the entire World Wide Web. While some viewers do not welcome its presentation, far more enjoy watching and creating videos on YouTube. YouTube videos range from being educational, instructional, and comedic, and sometimes plain stupid. Producing videos to upload to YouTube is being done by people of all ages from all over the world. According to author Alex K. Rich, “thirty-eight percent of Americans want to distribute content online.”(Rich 1) People were and are looking for a speedy and simple way to view and upload videos on the Internet to share with the world. YouTube has brought about a new form of superior amusement and entertainment to its viewers. Some of these personalities have caught fire on the Internet world. These users become superstars, some overnight, although some take a year to even get noticed. It has given people a substitute way to reveal themselves in the light of the media. A new and obtainable way to become famed has been presented to YouTube users, and the videos that these users post online may just be the ticket to bigger and better things.
Using this explanation, this essay underlines the matters of how the entertainment industries has taken full control through social media platforms such as Facebook and Twitter. Furthermore, it also typifies how such industries emphasis significantly into its logics and practices through its audience and fan participation. Supported Research is justified by various theorists/examples. This includes Prensky, Katz and Blumler, Dan Gilmore, David Gauntlet, Charles Leadbeater and Jenkins himself.
The public and the private often intersect and interconnect in many complex ways all through social media websites such as YouTube and is an occurrence often linked to Modernity and the rise in popularity of social media. The act of coming out, for example, has long been completed within private spaces often with close family and friends then slowly branching outwards more publically over time. However social media and the new ways people have begun to interact with it have brought about changes to what may once have been regarded as an essentially private act. Examining this crossover of public and private in the coming out genre on YouTube is the first focus of this research. The second covers an analysis of the dichotomy that occurs between real and faked coming out videos on YouTube and how this can be examined in terms of appropriation, commodification and identity performance.
I recently came across a Buzzfeed video of a person sorting 1,600 beads by color. The video began with a white box on a white table. During the first few seconds of the video, hands appear and place a white bowl full of colored beads in the box. The hands then pour the beads into the box and shuffle them around. The rest of the video is a time-lapse of the beads being organized with like colors. I spent four minutes and fifty-five seconds of my life mesmerized by these beads being put into their place, and I did not feel like the time was wasted. Something about the video relieved me, and I did not know why. It is almost unsettling that I spent nearly five minutes watching that video when I could have been doing something much more
Fun, creative, motivational, and humorous, private and homemade videos were where YouTube really shined during the previous decade. Anyone with a computer, camera, and video editing software had an outlet to show their creative works for fun or presentation, with little restriction besides time and data limits, or certain language and content, to keep the creative environment friendly and legal. The addition of advertisement came along with channels becoming more and more popular, acquiring large followings, yet did not present any more restrictions to the video sharing site. However, in the recent years, this past decade, YouTube has began to partner with artists and content creators in order to crack down on the usage of some content,