Essay Impact of MTV on Today's Youth

Charlotte Church speaks out about this issue saying “The culture of demeaning women in pop music is so ingrained as to become routine, from the way we are dealt with by management and labels, to the way we are presented the public” (Chase par. 9). This leads to questions, for example, must women be sexualized to gain greater earnings? Does sex truly sell? When we examine artists such as Julia Hotter, HAIM, or Polica, we perceive them as strong artists who are unrestricted in their art by their gender or sexuality. However, when comparing their success, sexualized women have dominated the music industry. Chase explains that women are allowed to fill three main roles in modern pop music: One of the Girls’ Girls, the Victim/ Torch Singer, and Unattainable Sexbot. Artists such as Beyoncé would be considered “One of the Girls’ Girls” who are for women power and are considered empowering. Adele is considered a “Victim/Torch Singer” even though she does not use sexuality to sell records, lyrically, she perceives the wronged women and creates a state of despair. An “Unattainable Sexbot” would be, without a doubt, Miley Cyrus, whose main goal is to be the most successful in the music industry by being hyper-sexualized and unrealistic. If an artist does not fit into one of these categories, they generally have a much harder time being one of the most successful in the music

This study works to examine the use of sexual objectification of women in music videos today. The primary purpose was to examine the differences between genres, specifically hip-hop and country. I tested the following; Women are more likely to be sexualized in hip-hop music videos than in country music videos.

Sexualisation is a way that mass media, celebrities or advertising can make young or old people, especially young girls, become more provocative in the way that they speak, dress and behave

Media has become a significant component within society. While media provides many pros, it supplies various cons as well. One very prominent fault that the significance of media has is its visual depiction of women. There is an abundance of media portraying women to have ideal bodies, and this undoubtedly has a negative effect on adolescent girls. Two of the many effects of media on females are depression and self esteem issues, as well as eating disorders. Unfortunately, body dissatisfaction caused by media is becoming more and more common.

Many teens in every generation seek to separate themselves from their parents. One way of creating that separation is by embracing different music. For the first time, teens had large amounts of disposable income that could be spent on entertainment designed specifically for them. Also, the new mass media meant that teens across the country could hear the same music broadcast or watch the same television shows. This brought a rise of an independent youth culture that was separate from adult culture. The new youth culture became an independent market for the entertainment and advertising

The media work both ways: either for good and bad. The media has the ability and the power to change the perspective of millions of viewers in a quick second. It is really up to us to internalize the material or the content that is shown in the media in a positive or negative manner. The link between the cause and effect of media is simply our ability to choose the message that we decide to retain. In addition, our choice to take action towards the media significantly says a lot of our own character. We live in a society where women in general are seen simply as sexual objects especially in music videos. Media teaches men to objectify women because they glorify them for their appearance and not for their brain. It would be a different story if men were used as sexual objects and only then will music videos would not be

MTV, formally known as Music Television, is one of the most viewed networks on television today. Roughly thirty-three years old, it has changed the American culture drastically in more than just one way. Specifically targeting teens and young adults, the MTV network provides all of the most up to date gossip on celebrities, highlights the latest fashion trends, promotes versified lifestyles, and defines the music industry of our generation. However, this so-called “idolized network” has not always been this way. The American culture has been affected by MTV through the creation of the network, the transformation from simply just music television to inappropriate reality shows, and the promotion of inappropriate content.

I am writing you in order to discuss the negative portrayal of teenagers in today’s media. Overall, I fell disheartened about how we as young people are demonized by the media. As you may know, bad press quickly escalates to sweeping statements and stereotypes.

As America headed into the 1980s, two decades of social and political upheaval have left the nation rattled and the economy weakened. The Iran hostage crisis shook America's confidence and many looked for a new kind of leader to steer the country into the new decade. Ronald Reagan led America into a new era of prosperity leaving the soul-searching of the 60s and 70s behind. The nation was ready to enjoy itself and with plenty of new toys to play like VCRs and video games, Americans spent more time at home and soon something called cable TV would make it even harder to leave the living room. With the new innovation of the TV, one of the ideas for a channel was a marriage between music and television. This new idea for a channel devoted to something called music videos would end up revolutionizing and often scandalizing an industry that had no choice but to embrace the fact that music in the 1980s had to have a face with videos. By having these music videos, they would change the way we look at music and the way we look at the world. This cutting- edge idea was a new medium perfectly suited to a new generation and that idea was called, MTV. This leads to the question: How did MTV influence pop culture of the 1980’s? This topic is worthy of investigation because the coming of MTV has had a significant impact on the way people see pop culture. Before researching the topic, the writer had limited knowledge on MTV and only knew about the music itself. In the paper, the writer was

The media influences how people experience social life. Media such as newspaper, television and film, are important sources of information, education and entertainment. It can be used to learn more about the world and the people in it. In this regard it can be said that the media represent, interpret and endorse aspects of social experience (O’Shaughnessy and Stadler, 2005). The media are also implicated in social regulation, or in other terms, the government of society. The media are implicated in government and politics in an obvious way because modern systems of democracy are conducted through the media. But the media have a bigger role to play in government by structuring how society is controlled and maintained.

Adolescence is a time where an individual’s sense of identity starts to emerge and a majority of their social norms are perceived. In this day and age, adolescents live in a world heavily submerged around media, which plays an important and habitual part of an adolescents' life. In a national survey conducted in 2009, adolescents on average spend more than 7.5 hours using some sort of media a day (Rideout, Foehr, Roberts, 2010). With this unprecedented access to the world, individuals are learning and connecting with many different people and ideas through the media (Brown & Bobkowsi, 2011). With different forms of media playing an influential part in an adolescents’ life, their perceived social norms may be seriously influenced.

Popular culture can be defined as “The knowledge of current or up-to-date events. It can refer to music, television, film, sports, and anything in the public domain.” (reference.com.n.d.). MTV operates globally and one may argue that MTV shapes their audience tastes however in present times the public has vast options and therefore can easily dictate by choosing the channel that best suits their tastes and wants. MTV’s power to adapt to change has worked to their advantage as they have been able to capture their target audience throughout their existence.

I open up the “hottest” teen magazines on the market; Allure, Cosmopolitan, Seventeen, and Teen Vogue are a few at the top. As I flip through the magazine this holiday season I see pages of clothes that only the rich can afford, pictures of half-naked people draped over each other, articles about horoscopes and editorials talking about which teen star is the sexiest. Fashion, makeup, men, sex, celebrities, and exercising are the most popular topics I see as I peruse these magazines. These popular magazines take no time to tell me how beautiful I am, but only tell me the hundreds of things I need to do to improve. They tell me that I need more new, expensive makeup to look like a movie star. These magazines teach me how to seduce a man, but

The media is a huge part in everyone's lives and they have a great influence on the actions we partake in on a daily basis. Though adults don't usualy fall into the pressure of the media, young children and teenagers ae highly sussestable to what the media is telling them to do and what's 'cool'. A major action glorified by the media is smoking and it pressures minors to take up the horrible habit as an attempt to be happy or some how be like their favorite celebrity. Media and holly wood especially have both contributed to an era of people smoking and are a direct cause for the increase of youth smoking today.

One of the biggest challenges for MTV was the controversial content that it is used to show on their normal channel and regarding this the main difference they had to adapt. The sexuality, use of alcohol, politic criticism and religion criticism are some of the main characteristics of MTV on other countries that are not as conservative as Arabs. With these characteristics MTV has achieved success through the Western hemisphere, be- cause the black humor they use is normal among the youngsters and instead of feeling sensible with these, they see it in a humorous way. But, in the Arab community they still conserve the traditional values supported by their culture. In an effort to adopt the strategy of “Think Globally, Act Locally” MTVN (Music Television Networks) executives made it a point to learn the cultures and make shows that relate to the cultures as op- pose to exporting the American culture. In order to achieve this goal the channel adopted a decentralized