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Implicit Personality Theory And Stereotypes

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According to Baron, Byrne & Suls in their book Attitudes: Evaluating the social world. (1989) they defined the term Social Psychology as “the scientific field that seeks to understand the nature and causes of individual behavior in social situations”. (p. 6). There are many concepts of social perception, two of these that will be looked at in this essay are Implicit Personality Theory and stereotypes. Implicit personality theory describes the beliefs, biases and assumptions, that an individual uses when he or she forms impressions on a stranger based on limited information. The way we form impressions and the different conclusions we make about other people based upon our individual impressions is also part of this theory. One of the first …show more content…

Social identity theory was first proposed by Henri Tajfel and John Turner in 1979, in the theory Tajfel and Turner proposed that the groups (family, social class, ethnicity etc) which people belonged was an important source of self esteem and pride. Groups give us a sense of social identity - a feeling of belonging to the social world. They believed that there were three separate mental processes involved when we evaluate other people (the “Us” and “Them” mentality). The first stage is categorization: We categorize objects and people in order to identify and understand the social environment. Social categories such as white, Black, English American rich and poor are used because they are useful to help identify a particular group. The second process is social identification, once we have identified and categorized ourselves into the group that we belong to, people tend to adopt the behaviour of that group, for example a student, teacher or businessman. The final stage is social comparison, once we are part of a group and identified with that group, people tend to compare their group to others, as this helps self-esteem to be maintained. Tajfel and his colleagues carried out one of the most renowned studies to support his theory called the minimal group paradigm. The aim of which was to determine if putting people into groups was enough to create in-group favoritism and out-group discrimination with the participants. Like all theories social identity theory

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