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Indie Video Game Development

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Being an indie video game developer is tough work as there's a lot that goes into the development of a video game. Unlike bigger AAA studios, indie developers only have themselves or a small team to accomplish this great amount of work and with that, comes a large amount of time having to be invested into the games creation but how does an indie developer know or gain enough knowledge to form a prediction of whether that game in development will be a success or not? The answer is simply data. Just like larger studios, indie studios or developers can use data to collect valuable feedback from their players/audiences; even if the developer/studio doesn't have any preexisting game titles of their own. The only thing required is simply a game …show more content…

However the generation of publicity can be put into the Alpha stage if the studio/developer feels confident in doing so. An example of this being successful is from the studio 'Dynamic Pixels', who shared both their Alpha and Beta builds with popular 'influencers' on YouTube, such as 'Jacksepticeye' and 'Markiplier'. This decision has allowed their game "Hello Neighbor" to become a wildly poplar title while gathering plenty of feedback and data, despite that it's yet to even be officially released! An example of how many views each "Hello Neighbor" video generates can be found in the below linked playlist from the YouTuber, 'Jacksepticeye' who himself has over 16 million subscribers. "Hello Neighbor" YouTube playlist by Jacksepticeye. As demonstrated by the above, the usage of beta-builds can generate large sums of publicity which in turn provides valuable feedback from the general public which can be turned into critical data about your game and its current development. As these comments/data is provided by the general public, this is usually provided by the members of the public who have become increasingly interested in your game and therefore your potential future consumers and once this data is collected and analysed

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