Mass Media Development
Saraya Usina
HUM 186: Media Influences on American Culture
Over the last century, there have been multiple milestones which have improved the circulation of mass media and news, both good and bad. Over time we have developed techniques and styles in order to keep every family within the loop at the highest rate. This led us to multiple inventions over the last century which has brought us to today – to the instantaneous access to news and the latest trending topics at our finger tips, at all times. A few examples of these inventions would be the development of the newspaper, after the printing press was invented in the 1400s (Chin, 2013). This allowed each family to get access to whatever news that they had to circulate at that time. Problem with this type of mass media was the fact that not every town in the world had access to a printing press, so little towns did not get information as fast as larger cities. Also, it was not until later years, that the newspaper was accessible to get received to the doorstep of the home daily. After the newspaper was introduced, then the magazine was developed and showed more promises in what it could spread. Magazines used to be only for the wealthy until name brands starting making appearances and spiking sales, making reproduction of more magazines available (Carter, 2001). Once technology boomed and the women in the society starting having more leisure time to read, magazines took off as
During the mid-1900's, daily newspapers and magazines were important sources of information. In the 1940's, the radio supplied another source of media and broadcast to the masses. Individuals spent their evenings tuned into radio stations to listen to accounts of the ongoing war. During this era, daily newspapers were still accessible and still utilized by most people. In the 1950s, television was invented and subsequently became a primary media communications tool. The information broadcast through television was a combination of information from the radio and the daily newspaper. In 1962, satellites offered access to world news. From that point to now, Americans have expanded mass communication to include smart phones and the Internet, as new technology
The new era of technology led to major developments in the evolution of mass media, worldwide. In our society, we originally communicated orally before the Internet and wireless devices existed. Individuals relied on traditional forms of mass media, such as the television, radio, newspapers, and magazines, to attain knowledge of the outside world. Thereafter, the development of new forms mass media evolved, and we were introduced to the Internet and other wireless communication devices such as IPads and tablets, smart phones and social media sites. Regardless of the rise and fall in popularity of certain forms of mass media, the evolution of mass media influenced the American culture greatly.
This article discusses how media influence is also used in other media outlets such as Tumblr and Twitter. Usually media bias is viewed in the context of newspapers and news programs, but now politics are now being incorporated in Tumblr to influence voters. President Obama is using media outlets such as Tumblr in order to appeal to a certain age demographic and influence young voters by “playing to his audience’s preferences.” The president is not the only one to start using these tactics; many foreign governments are starting to incorporate them as well because social media is such a powerful tool.
Former SIS agent and novelist David Cornwell once said, “I suffer from the same frustration that every decent American suffers from. That is, that you begin to wonder whether decent liberal instincts, decent humanitarian instincts, can actually penetrate the right-wing voice, get through the steering of American opinion by the mass media.” In this weeks reading we read about the events happening after the cold war and beyond. These being subjects like the NATO expansion to internal reform. However in one section of the reading it talk about the events of the Somalia and Bosnian humanitarian effort and the shocking reality of America’s view on it. Being born in America, we have all have heard and influenced by the idea of America being a peace keeping and leading Humanitarian force in the world. Yet the history of America is anything but. With fights only
Having control over an entire country’s population’s opinion is a powerful thing to have. Possessing that control would allow you to direct how the population spends their money or even who they like and dislike in politics. The mainstream media news outlets have this control and are expected to give us information that is unbiased, fair, and not meant to sway our opinion. The topic I will be exploring is bias in the mainstream news media and how it effects their viewers. This is an important topic in the field of communication because it has such a great impact on any country that uses mass media to disseminate information. The information can be given to the viewers with a certain twist to intentionally shape their view of an event, or it can be unintentionally bias just by the tone and manner they are reporting on the event. I am going to research how mass media news outlets influence the viewers opinion, and what goes in to picking the news stories covered. These are controversial topics to get into, but important to consider. They can have a very big impact on things like elections for a political office, support or dislike of a certain group, or can sway your opinion of who is the hero in a certain story. My sources will need to show specific examples of how the media is biased towards one opinion, what the effects are from this are, and who makes the determines the bias that is being displayed.
Back in the 1920s people had receive news and entertainment through the radio, which then in turn out-shined newspapers and magazines. Now day’s social media sites have become the most popular form to get the news and information. The biggest tool in the media that generates revenue by the millions every day, is advertising. The media has its way of showing us constructive information when it comes to news channels, travel and other educational shows. (Curtis). Kids benefit from watching these, since it can boost self-esteem, heighten interest levels in a particular subject, or encourage them to ask relevant questions.
America’s have shaped our culture though entertainment for media proposes for years. Entertainment media is how Americans attract the way of life. The social influences relay on the media entertainment for positive and negative images to help transform the minds of people. The culture of Americans have always been through television, computers, and entertainment. The values of our culture have been acknowledged though media, and influences of behaviors showed though media. Something that can make a person laugh will last a life time. It encages people to think that the time they may spend in life fill more
Media is a huge part of people’s lives in today’s society. Through different forms of media people can now obtain vast amounts of information at the slightest touch of a finger. While it is convenient and comforting to have access to so much data, the question arises. How much of this information we receive shapes our lives? Mass media as an agent of socialization can prime and/or skew people’s belief system through mere exposure without the slightest clue of it affects. Mass media as an agent of socialization can structure people’s perception on society as a whole by simply using influence, control, and trust.
Today’s topics were mostly on masculinity with some feminism topics and mass media. The topics that stuck with me the most were about how masculinity is used, the feminist movements over time and the mass media’s involvement in citizens life. For men to show there masculinity features they would have to prove their masculinities through test established by another male figure above that individual man. This could be seen when a father tells his son that if he wants to prove that he is a big boy he will take care of his younger sister. This gives the son a sense of duty and responsibility over someone else and overall show his power to his younger sister. This in turn would make the younger sister feel as if she is weak because it seems she needs to be taken care of.
Mass media are the primary component of modern society. People customarily consume countless hours of television, movies, and surfing the net where they see examples and expectations of what men and women are supposed to be. Advertisements and magazines inform us of how we are supposed to look, relate to one another, and live. The influence of mass media manifests itself into our routines, our purchasing decisions, our politics, our opinions and emotions, and almost every other aspect of our everyday lives. This tremendous influence most certainly plays a colossal part in how we view gender as well. June Cleaver was the ultimate example of the nurturing matriarch that was supposed to stay indoors taking care of the home, and Edith Bunker was shown as what a dependent and passive wife was supposed to be. At the same time, men were shown as having the opposite characteristics. You had Clint Eastwood, Ward Cleaver, and the Marlboro Man exuding the strength, aggression, breadwinning characteristics of "real men". Boys and girls, men and women believed they were to identify with these roles.
Having control over an entire country’s population’s opinion is a powerful thing to have. Possessing that control would allow you to direct how the population spends their money or even who they like and dislike in politics. The mainstream media news outlets have this control and are expected to give us information that is unbiased, fair, and not meant to sway our opinion. The topic I will be exploring is bias in the mainstream news media and how it affects their viewers. This is an important topic in the field of communication because it has such a great impact on any country that uses mass media to disseminate information. The information can be given to the viewers with a certain twist to intentionally shape their view of an event, or it can be unintentionally bias just by the tone and manner they are reporting on the event. I am going to research how mass media news outlets influence the viewers opinion, and what goes into picking the news stories covered. These are controversial topics to get into, but important to consider. They can have a very big impact on things like elections for a political office, support or dislike of a certain group, or can sway your opinion of who is the hero in a certain story. My sources will need to show specific examples of how the media is biased towards one opinion, what the effects are from this, and who makes the determination of the bias that is being displayed.
During the past 20 years, the media has experienced massive changes in terms of the platforms it appears in as well as the audience it reaches. While traditional forms of media such as newspapers, television, are considered to be more controlled, with the newly occurring and vastly growing online media, information reaches more people and in a rapid pace never seen before. This essay will describe how new occurrences have gained media the power to actively re-enforce (however not to the extent of shaping) political public opinion.
PAt the beginning of XXI century communication processes perform an important role in regulation of state and economic interests. The modern world of information builds its own priorities, based on new types of opportunities of the media and media content. Media content are messages produced by mass media such as Internet, newspapers, magazines, books, video entertainments and television. People have great opportunities of getting information they need in short time. Mass media are important functions of political literacy of citizens and an important channel of political communication (Louw,2010). Without Internet, television, newspapers and magazines, even well-educated people can not properly navigate the complex mosaic of conflicting
Mass media has inched its way into almost every facet of our daily lives. No one feels this intrusion more so than women. The market is geared towards them as the biggest consumer in our society. As a woman I am aware of this fact, but not only am I a woman, I am a woman who works in the advertising business. I have a unique perspective on both sides of the spectrum. How does all this focus effect us? How does this attention effect the way we perceive ourselves? Is it harmful? Can it be helpful? These are the question I am going to answer the best I can today.
In the last 50 years the media influence has grown exponentially with the advance of technology, first there was the telegraph, then the radio, the newspaper, magazines, television and now the internet.