Influence of Culture on Consumer Behaviour

Culture is defined as a whole basis of knowledge, belief, art, morals, law, and customs that define a person or group of persons. Culture differs is so many ways and that culture is what defines each of person as an individual. This concept comes from the cultural that was taught and developed from after birth and through our adolescent years. Our culture is the foundation of who we are. It identifies the lifestyle and pursuits that are practiced in the group of people we interact with in our society. Culture beliefs, values, and practices are learned from birth.

Values are beliefs people are about what is important and morally right or wrong. The values people obtain are often learnt from parents/carers and they may change constantly throughout life. Principles are based on values; they are the basic guidelines individuals follow about what is the correct way to act. In

Before determining what is the difference between beliefs, attitudes and values. You must firstly acknowledge what they are.

What are values and how do they relate to the other terms identified in the introduction? An investigation from multiple sources agrees that values are the motivations and behaviors used to determine priorities of what one sees as important in life and work (MindTools.com, 2017; Atkins, 2017; Value, n.d.). Applying this definition to the values I hold include a list of characteristics that define how I desire to represent myself. First, commitment to my principles, which my faith as a Christian

1. A value is personal principle. Values are beliefs chosen by oneself that helps to shape the individual into who they are. An ethic is a system of principles having to do with ones morals.

Culture can be defined as the behaviours and belief characteristics of a particular social, ethnic,

Values relate to our personal principles, morals, and ideals—that is, what we consider to be important.Each person is unique, with their own personal values and beliefs shaped by a number of factors that include culture, religion, and personal experiences.We value each person as an individual, respect their aspirations and commitments in life, and seek to understand their priorities, needs, abilities and limits.

Analyse your own value base and describe its relationship to social care values and the goals of your agency. Values are our views and beliefs about what we feel is important to us, useful and are of worth, we hold our values in high regard. http://www.oxforddictionaries.com, (2016) Like all people in society I have learned my values through primary socialisation, which begins at childhood, it is based on family and it’s where we learn our cultures, language, values and expectations for socially accepted behaviours. We can follow on our parent’s values and turn them into our own or we can hold our own personal values throughout life. The next part of the socialisation process which can have an influence on an individual and has had an influence

If we understand values as ideas and beliefs about how people we behave and act depends on our

In the quest to improve the customer experience and customer loyalty, it is helpful to consider the "cultural habits" of successful service organizations.

Culture: Culture refers to values, languages, symbols, norms, beliefs, expectations that members of a group possess and the good things they produce and use in their life. Culture is the thing that all the members of a group or society follow.

Culture is defined as “The ideas, attitudes, customs, beliefs, values and social behaviour of a particular group of people or society that are passed on from generation to generation” (Brentnall, A., n.d.).

Culture is a way of life. It can be defined as a group of people linked by geographical location, ethnicity, gender or age. Culture can be reflected through language, clothing, food, behavior, spirituality and traditions. The behavioral patterns developed through culture are difficult to change.

As you can see, definitions of culture vary according to the focus of interest, the unit of analysis and the disciplinary approach (psychology, anthropology, sociology, geography etc.)

The definition of culture offered in one textbook is “That complex whole which includes knowledge, belief, art, morals, custom, and any other capabilities and habits acquired by man person as a member of society.”