Information Technology and Innovation at Shinsei Bank

the execution of CRM strategy. To perform well, it is required for any company to properly acquire, enhance, store, distribute and use customer-related data. In the current condition of RBC, it is mentioned that they already started the initial CRM strategy. Unfortunately, the system was not sufficient to deliver RBC s customers expectation. It was recognized that some previous assumption done by the system were faulty. Therefore they need to do consider further analysis; they will be maximizing value within the system itself. Development of the CRM strategy starts with a situation analysis as follows:  Customer/ Segments  Market Offering : Top three segments some of the more significant pay-offs : Ability to deliver financial statements on assets, liabilities, equity, income & expenses, contingencies, inter-company transfers  Channel  CRM Vision : Direct, by using integrated system with RBC IT infrastructure : To provide behavioral-based solution focused on the customer and account

From an organizational and profitability standpoint, an efficient, easy to use, and unified CRM system, captures all key and critical data from sales and marketing to commercial operations, all the while focusing on sales process, sales efficiencies, and increasing sales, all contributing to the bottom-line profitability of the organization. Data has proven that CRM platforms increase the productivity and profitability of individual departments and subsidiaries, these same platforms and characteristics will have the same ramifications on a larger scale organization, especially an organization that spans the global footprint, such as

with experts in the field of CRM. One of the experts advised us to focus on

Chip Reeves, Director of marketing and sales addresses this issue by making systems easier to maneuver. Many companies and CIO's are struggling to determine exactly how to best mobilize critical applications that can bring measurable payback to the company but also limit the disruption to and administrative headaches in their user's lives. (O'brien, Marakas, 2011). Reeve's took into account, the customer's needs and the salespeople as well. Reeves was very focused on the CRM, or Customer Relationship management into account when suggesting products to streamline information for salespeople. Customer Relationship management involves four specific relationships which include: sales, service, quality, and support. Reeve's input a system that downsized the screens on the Blackberry applications to one page, which in turn led to more leads, an increase of about 50% and generated leads faster for salespeople.

In the 1900s, Japan faced a lot of economic obstacles. Due to its location on four moving tectonic plates, Japan experiences earthquakes more often than most other countries, Banks, at the time, struggled to keep economic activity stable after earthquakes and even attempted to regulate the flow by granting companies the ability to sell their products without having a drastic change in price. Following the discussion of earthquake bills and such, news was brought to the attention of the Japanese government that a bank in Tokyo had finally gone bankrupt. This sent many into a frenzy trying to get a hold of their money from banks, and in turn, many banks closed. However, this Japanese bank was indeed, not bankrupt, it was only struggling,

Recent survey found that only 34 percent of customer service companies use latest technology for customer service management. On the other hand 66 percent of companies using notebooks, papers, and useless notes. In order to succeed, we must have proper tool to execute it. So, matt has to collect information about Datatronics CRM and he has to find out whether the staffs are using CRM properly.

The United Bank is an organization that engages in banking and uses Information Technology to help serve customers from banking firms better. The firm’s headquarter is located in the United State with potential of venturing internationally. The purpose of this Information Technology Strategic Plan is to presents initiatives that the bank must undertake to achieve the continued success and improvement of the Information Technology at the banking sector. This strategic plan involves the uses of SWOT analysis as the centerpiece initiative to achieve the future of this firm using modern technology, such as, cloud computing. The plan will accelerate the future of this firm by automation and streamlining of many of the manual and fragmented processes that the firm is currently using. The results of this analysis are therefore proposed as Information System applications, like, Knowledge Management System Application, Automatic Files and Data Transfer as well as Cloud Computing to help serve customers efficiently and effectively thereby increasing revenue earned. The results of this analysis also generate various policies requirements to be adopted by the bank so as to realize revenue increase from the current $5 million to $20 million per year. The plan therefore, shows how customers in the banking sector can conduct basic banking transactions electronically at their

Chen, I, J. and Popovich, K. (2003) Understanding customer relationship management (CRM). People, process and technology. Business process management journal, Vol. 9 No 5. Retrieved from http://cis.csuohio.edu/~ichen/CRM.pdf

JPMorgan Chase has been adjusting to the new financial advances in technology. Financial Technology (FinTech) is “an emerging financial services sector in the 21st century” that includes “any technological innovation in the financial sector, including innovations in financial literacy and education, retail banking, investment, and even crypto-currencies like bitcoin” (Investopedia, (n.d.)).

Riordan has seen declining sales and uneven profits in the last couple of years that has forced management to consider making several strategic changes. Management has identified one possible solution as being the integration of a customer-relationship management (CRM) system. Management believes that this solution will improve sales and help the company return to a path of profitability. Customers will now have access to an entire sales team rather than be dependent on single salespeople. Furthermore, each team will be focusing on a particular customer segment which will allow them to grow their expertise in that area.

* A Customer Relationship Management System needs to be implemented. Such a system can be bought easily. But The Company should not buy any system just to have it. The decision has to be considered carefully from the aspects of both technical support and management. Management aspects will be addressed at a later point. Technical aspects are that the CRM System must support modern interface and network structures; this so two-way

ICS, Inc (herein refer to as ICS) is an information system consulting firm made up of 20 employees, it is owned by Ivana. Their core business is designing and implementation of information technology for small and medium-size businesses in the metropolitan area. Although ICS, has a sufficient level of businesses, the environment has become more competitive as more entrepreneurs are starting their own information technology consulting businesses. Ivana is the Marketing Manager for the

When any organization makes the decision to enter into the world of electronic business, or e-business, they face a whole new set of challenges and a whole new set of regulations that must be adhered to. Smith Systems Consulting was no exception.

This case study is telling some key factors that helped the company, Dow Corning when their CRM went mobile. Mobile CRM increases sales productivity and improves relationships with customers (O'Brien, 2011). Chip Reeves is the current director of marketing and sales processes but he used to be a salesman. Chip Reeves had an advantage when selecting how to make the functions of the CRM mobile device more likable and enjoyable for salesman being that he used to be a salesman. Chip Reeves knows the information most salesmen want to get to quick and he knows the importance of keeping the mobile device productive for them when working in the field with customers. Many companies and CIOs are struggling to determine exactly how best to mobilize critical applications that can bring measurable payback to the company but also limit the disruption to and administrative headaches in their users' lives (O'Brien, 2011). Chip Reeves knows that salespeople would rather be productive and make a sale rather than spend time logging unnecessary things into a mobile device. Whit his gained knowledge of that fact, Chip Reeves made a point to make all information on the CRM mobile device effective and access to more information.Chris Reeves paid attention to the process pain points that a salesperson has and he made them simpler and the process smooth. All information gained on the device is "need to know."   Challenges were had when implementing mobile CRM at Dow Corning but Reeves and his team

During the 1990s, Japan began to experience a slow decline in the health of its banking sector, which ultimately led to a banking crisis in