Innovating for the Bottom of the Pyramid - Case Study

- Difficult to enter: Smartphone production involves many patents and proprietary knowledge. Even established companies are embroiled in legal battles over patent issues.

The environment of an individual including culture of the company, management style, level of stress at work, etc…are also very important factors.

Potential New Entrants: The barriers for entry for this product are low. The use of the internet by the end consumer also tends to lower this barrier.

In contrast, some believe that renewable energy is a key factor involved in helping the economy to grow. Many jobs are created in the manufacturing and running of renewable energy plants. The renewable energy and energy efficiency technologies created 8.5 million new jobs and $970 billion in revenue in the year 2006 (Langwith, “Renewable Energy is Economically”). The American Solar Energy Society says by 2030 it could generate up to $4.5 trillion in revenue for the U.S and create 40 million new jobs. This would represent one in every four jobs (Langwith, “Renewable Energy is Economically”). This shows how vital it is to get renewable energy companies in the U.S. It is important to build a stable economy again and do it all while helping the environment.

     Market share is another key success factor, the more consumers you can reach the better off you are in the long

We began our search by selecting eight countries in the emerging market as potential candidates for our product launch (Nigeria, China, Russia, Mexico, Turkey, South Africa, Brazil and Indonesia). In the initial phase of evaluating global markets, we came up with five measurable criteria’s. The criteria’s would be eminent to the success of our international product launch. We relied on various resources such as Euromonitor and the World Bank (for ease of doing business). Existing barriers in international countries can make it difficult when launching a product.

Taking this discussion on a global level, the situation becomes more complex. Customers are different, have different buying behaviors, different cultures and shopping preferences from country to country. For instance, while people in United States prefer Apple in terms of smartphones, in emerging markets such as Brazil consumers prefer Samsung (Konrad “In Emerging Markets”). However, the preferences change easily and because Apple is the most desirable smartphone, the consumers in developing countries

The public’s awareness of sustainability promoted the emergency and growth of renewable energy power (e.g. solar PV generated power). Traditionally, SolarWorld US is the dominant player in solar industry in America. However, with the entry of Chinese companies, SolarWorld’s market share has been reduced to a great extent, leading a financial difficulty recently. SolarWorld US needs a strategic change to survive. Based on the SolarWorld USA case study, this report will briefly analyze the solar power industry in three perspectives, namely, industry-based view, resource-based view, and institution-based view to figure out the competitive advantages and disadvantages by comparing to its competitors. Accordingly, strategic actions

The existence of products outside of the realm of the common product boundaries increase the propensity of customers to switch to alternatives. In this method the threat of substitutes usually impacts an industry through price competition.

Rogers (2003) defined complexity as “the degree to which an innovation is perceived as relatively difficult to understand and use” (p. 15) and added that complexity is negatively correlated with the rate of adoption. The adoption of IAT depends on the time the hotels take to understand the complication of IAT mechanism and its related applications, in addition to the benefits that can be gained through proper utilization in the FSCM. Prior research found complexity had a negative influence on new technology adoption decision (Sila, 2013).

As the name states, it is a measure of the market potential of a country using several dimensions, ratings, indexes and percentages. Currently, emerging economies comprise more than half of the world's population, account for a large share of world output and have very high growth rates, which mean an enormous market potential. With global marketing becoming more important, companies and marketers are attempting to determine which international markets they would like to penetrate and the appropriate marketing strategy.

Limited information. consumer information about all existing products, their use and their effects on his welfare (utility). Degree of difficulty o f Zero. The choice is always C h o i c e c a n b e easy, the choice easy, with all pros and cons moderate or extremely already evaluated and difficult, d e p e n d i n g o n compressed in a monotonic the situation. measure (utility).   I m p o r t a n c e advertising   o f None. The consumer has its own tastes and they can 't be changed. T h e l i m i t e d information of the consumer can be extended by advertising. Depending on the decision-m a k i n g s t y l e , advertising can have an important influence beyond the mere information. Importance of the opinion of others None. The consumer stands T h e c o n s u m e r c a n alone in her/his preferences. explicitly ask others or at least have contact with the opinion of others, who are stratified according to the relationship to the consumer (e.g. friends, teachers,...). None. The consumer can receive i n s t r u c t i o n t o appropriately use the product and enjoy it better. The label can show third party certification of q u a l i t y , e . g . environmental friendliness b y ECOLABEL.

As discussed in the answer to question1, importance of consumer needs in a product's market success is of immense

Thus, from the perspective of retail investors, complexity develops into an obstacle for them to fully understand financial products and compare them with alternatives.

It is not hard to conclude that researching and understanding the result of an emerging market’s economic development is the most important factor for an international marketer to do and to understand. While, designing a marketing campaign solely based on the economic development research can also sometimes be misleading, because of the culture differences between countries. As a matter of fact, the culture of a country a lot of times shapes the purchasing pattern of a country’s consumers. Thus, it is important for an international marketer to adjust their marketing plan to